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Performance apparel designer with 30+ years of experience developing product from concept through production across golf, activewear, and sport lifestyle. I design and build complete apparel lines—not just individual pieces—ensuring the product works as a cohesive system and is ready for production. Experienced in design direction, tech packs, fabric selection, and factory-ready development, with a focus on performance, fit, and real-world wear. I’ve launched and scaled collections for both established brands and startups, bringing ideas to market quickly and efficiently.…Performance apparel designer with 30+ years of experience developing product from concept through production across golf, activewear, and sport lifestyle. I design and build complete apparel lines—not just individual pieces—ensuring the product works as a cohesive system and is ready for production. Experienced in design direction, tech packs, fabric selection, and factory-ready development, with a focus on performance, fit, and real-world wear. I’ve launched and scaled collections for both established brands and startups, bringing ideas to market quickly and efficiently.

Jennifer Kirkwood

Creative Director, Designer, Brand Designer, +1

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Performance apparel designer with 30+ years of experience developing product from concept through production across golf, activewear, and sport lifestyle. I design and build complete apparel lines—not just individual pieces—ensuring the product works as a cohesive system and is ready for production. Experienced in design direction, tech packs, fabric selection, and factory-ready development, with a focus on performance, fit, and real-world wear. I’ve launched and scaled collections for both established brands and startups, bringing ideas to market quickly and efficiently.…Performance apparel designer with 30+ years of experience developing product from concept through production across golf, activewear, and sport lifestyle. I design and build complete apparel lines—not just individual pieces—ensuring the product works as a cohesive system and is ready for production. Experienced in design direction, tech packs, fabric selection, and factory-ready development, with a focus on performance, fit, and real-world wear. I’ve launched and scaled collections for both established brands and startups, bringing ideas to market quickly and efficiently.

Available to hire

Performance apparel designer with 30+ years of experience developing product from concept through production across golf, activewear, and sport lifestyle.

I design and build complete apparel lines—not just individual pieces—ensuring the product works as a cohesive system and is ready for production.

Experienced in design direction, tech packs, fabric selection, and factory-ready development, with a focus on performance, fit, and real-world wear.

I’ve launched and scaled collections for both established brands and startups, bringing ideas to market quickly and efficiently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Contract Designer, Fractional Creative Director at Small Batch Golf

January 1, 2025 - Present

Defined brand positioning and product architecture; led development from concept through production-ready samples for PGA Show launch.

Activewear Contract Designer at Any Age Wear

January 1, 2023 - January 1, 2025

Designed performance-driven activewear for women 50+, led development from concept through production refinement, and created breakthrough styles that produced the brand's first $10K sales day, demonstrating product-market fit.

Contract Designer at Avi Athletics

January 1, 2021 - January 1, 2025

Launched luxury pickleball collections from concept through production in a rapidly growing $200M+ market; secured high-end retail partnerships with Nordstrom, Neiman Marcus, and exclusive private club resorts.

Contract Designer at Jockey Scrubs (Encompass Group)

January 1, 2017 - January 1, 2023

Evolved $40M scrubs business from basic utility to athletic-inspired, performance-driven products.

Contract Designer at Holloway Sportswear (Augusta Sportswear)

January 1, 2013 - January 1, 2018

Designed men's and women's performance apparel for an $85M wholesale business.

Contract Designer at M.J. Soffe Corporation

January 1, 2006 - January 1, 2013

Led seasonal collections and merchandising; scaled business from $40M to $75M wholesale.

Contract Designer at Callaway Golf & Ashworth Golf

January 1, 2006 - January 1, 2009

Designed tournament uniforms for U.S. Open and PGA/LPGA professional events; created private label collections for Callaway and Warbird retail partnerships.

Contract Designer at Russell Athletic

January 1, 1999 - January 1, 2008

Launched $80M women's division from the ground up while supporting 9-figure men's line; conducted market research across U.S. and Europe, led trend presentations to executives and major retail accounts; partnered with sales, sourcing, and leadership to align product strategy with margins and retail objectives.

Contract Designer at Sara Lee Brands

January 1, 1995 - January 1, 1999

Led design for Spalding, Hanes Sport and Top Flite Golf.

Creative Director / Head Designer at Scotchmaid Inc.

January 1, 1990 - January 1, 1995

Led design for Spalding activewear and athleisure — including uniforms for the 1996 Atlanta Olympics and private label for $100M wholesale business.

Designer at Jacques Morét

January 1, 1987 - January 1, 1990

Led design for licensed product: LA Gear, Disney and Coppertone.