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Jill Katz is a senior public relations and strategic communications executive with 25+ years of experience building earned-media, brand-positioning and integrated communications programs across food and beverage, hospitality, retail, luxury, lifestyle and nonprofit organizations. As a trusted advisor to executives and cross-functional teams, she translates consumer insight and business priorities into compelling narratives—driving reputation-building campaigns, thought leadership, and issues management that earn coverage and strengthen brand equity.…Jill Katz is a senior public relations and strategic communications executive with 25+ years of experience building earned-media, brand-positioning and integrated communications programs across food and beverage, hospitality, retail, luxury, lifestyle and nonprofit organizations. As a trusted advisor to executives and cross-functional teams, she translates consumer insight and business priorities into compelling narratives—driving reputation-building campaigns, thought leadership, and issues management that earn coverage and strengthen brand equity.

Jill Katz

PR Freelancer, Brand Strategist, Marketing Strategist, +2

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Jill Katz is a senior public relations and strategic communications executive with 25+ years of experience building earned-media, brand-positioning and integrated communications programs across food and beverage, hospitality, retail, luxury, lifestyle and nonprofit organizations. As a trusted advisor to executives and cross-functional teams, she translates consumer insight and business priorities into compelling narratives—driving reputation-building campaigns, thought leadership, and issues management that earn coverage and strengthen brand equity.…Jill Katz is a senior public relations and strategic communications executive with 25+ years of experience building earned-media, brand-positioning and integrated communications programs across food and beverage, hospitality, retail, luxury, lifestyle and nonprofit organizations. As a trusted advisor to executives and cross-functional teams, she translates consumer insight and business priorities into compelling narratives—driving reputation-building campaigns, thought leadership, and issues management that earn coverage and strengthen brand equity.

Available to hire

Jill Katz is a senior public relations and strategic communications executive with 25+ years of experience building earned-media, brand-positioning and integrated communications programs across food and beverage, hospitality, retail, luxury, lifestyle and nonprofit organizations.

As a trusted advisor to executives and cross-functional teams, she translates consumer insight and business priorities into compelling narratives—driving reputation-building campaigns, thought leadership, and issues management that earn coverage and strengthen brand equity.

Skills

Branding

Leadership

Pitch Deck

Experience Level

Branding

Expert

Leadership

Expert

Pitch Deck

Intermediate

Work Experience

Freelance Senior Public Relations Consultant at Bader Rutter

January 1, 2025 - Present

Advises agency and client leadership on national earned-media strategy, brand positioning, executive messaging and integrated communications for Prairie Fresh across consumer, retail and trade audiences. Led communications strategy and multi-market outreach for the inaugural Prairie Fresh State of BBQ Report, translating findings into national consumer, broadcast, podcast, regional and B2B story angles and executive materials. Built a local-to-national ambassador media program for six pitmasters, aligning talent, talking points and market-specific angles with regional authority and priority outlets. Directed earned-media strategy for the first Prairie Fresh Pork Raffle in Milwaukee, including press materials and targeted pitching. Developed launch narratives and outreach for Prairie Fresh & Pickle Contest and Garozzo's Italian Style Ground Sausage. Produced quarterly competitive intelligence across pork, bacon and sausage categories and converted product and market trends into position

Founder & Co-Director at JKLS Public Relations

January 1, 1998 - January 1, 2025

Founded and led an independent strategic communications firm advising established and emerging brands in hospitality, food and beverage, retail, luxury, fashion, lifestyle, real estate and the arts. Directed national and regional media strategies across consumer, corporate, broadcast and trade channels, shaping positioning, campaign narratives, executive messages and content around reputation and business goals. Served as senior counselor and day-to-day communications lead for C-suite executives, founders, marketing leaders, chefs, designers and cultural organizations. Led openings, market entries, product launches, partnerships, special events and experiential activations from concept and press materials through targeted outreach, spokesperson preparation and coverage follow-through. Cultivated long-standing relationships with editors, producers and freelance journalists in national media and priority regional markets, guiding issues management, reputation strategy and executive respo