Born in France and raised in Italy, Julie Luchsinger studied
video making in Milan, where she developed a strong
passion for motion design.
During her studies, she explored all aspects of video
production, with a particular interest sparked by learning
After Effects. After graduating, Julie built lasting
collaborations with several creative agencies and has been
freelancing ever since. Over the years, she has created
explainer videos, branded content, and character
animations that helped clients clarify complex ideas,
strengthen brand identity, and engage their audiences
across digital platforms.
She is recognized for her ability to deliver projects on time,
with a strong focus on clarity, style, and storytelling, and
for building long-term client relationships. Passionate
about continuous learning, she is currently exploring AI
video production and developing her skills in Blender to
expand her creative workflow.
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The animated video for Restart Autotest, Gewiss’ smart device for the automatic resetting of residual current circuit breakers, was designed to make a technical product simple and immediately understandable for both professionals and everyday users. Using clean motion graphics, iconography, kinetic typography, and smooth transitions, the animation highlights the product’s key benefits with clarity and style, reflecting Gewiss’ identity as a leader in smart electrical solutions. A precise and accessible voice-over supports the visuals, turning complex functions into an engaging, easy-to-follow story. The result is a versatile communication tool that enhances customer understanding and trust, showing how Restart Autotest combines safety and automation through modern, effective storytelling.
Client: Studiomeme x Gewiss
A short film tells the story of European flax, from field to fabric, conveying not only information but also emotion. Through cinematic imagery and a carefully crafted narrative, it highlights the quality, craftsmanship, and sustainability that define this exceptional material. Shot in authentic production sites, it captures the natural elegance of linen and the balance between tradition and innovation. The editing, minimal yet refined, enhances the storytelling while keeping the focus on the fabric’s beauty. The result is a sensory journey that affirms European flax as a symbol of excellence and responsibility, engaging both industry professionals and conscious consumers.
The short film dedicated to Luca Faloni’s cashmere gloves reveals the artisanal soul of Italian craftsmanship, blending timeless design with luxurious comfort. Shot inside traditional workshops, it captures every detail — from fabric cutting to the final stitch — highlighting the passion, precision, and heritage behind each piece. With warm, cinematic tones and elegant imagery, the film celebrates Made in Italy values and transforms craftsmanship into aspiration, positioning the gloves as a true symbol of elegance and conscious luxury.
Client: Luca Faloni
Shot by: Francesco Ferri
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