I got given the task to fully re-design / uplift the boohooMAN key pages on a very strict deadline. With this being a full fledged project with a fast turnover I had to move quick, I started by scouting out what our competitors was doing, what features they had and how they was approaching coming up to black Friday.

Once I gathered my research, I got help from one of our Digital Analysts and got to work. Together we gathered data on user pain points, scroll efficiency and other user focused data. From this I took on improving the look and feel of the pages and making sure it was solely user focused improvements.

Led UX strategy and delivery for Kingspan at Anything Agency, transforming complex product journeys into a clear, scalable digital experience. Facilitated stakeholder workshops to align on user needs, business goals, and technical constraints, driving a shared vision across teams. Re-architected information and streamlined key journeys for architects, specifiers, and contractors, reducing friction in product discovery. Produced wireframes and high-fidelity designs, iterating rapidly through feedback and collaboration with developers and content teams. The result was a more intuitive, user-centred experience that enabled faster, more confident decision-making while supporting measurable improvements in usability and commercial performance.