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I hold a Bachelor’s degree in Business Administration from RWTH Aachen University, where I pursued a broad, generalist education that provided a strong foundation across core business disciplines while allowing me to systematically refine my academic interests. Throughout my studies, it became increasingly clear that my strengths lie in creative, communicative, and consumer-oriented work. This focus was reinforced by my bachelor’s thesis on person–brand fit in serial product placements, through which I developed a strong interest in brand perception, marketing psychology, and consumer behavior. I am particularly motivated by collaborative environments that value idea exchange and teamwork—an attitude shaped by my long-standing involvement in competitive team sports. With a deep personal interest in sport, especially football, and its media and market dynamics, I am eager to further specialize in marketing, with a particular focus on how brands, sports organizations, and athletes can be authentically positioned and communicated in digital environments.…I hold a Bachelor’s degree in Business Administration from RWTH Aachen University, where I pursued a broad, generalist education that provided a strong foundation across core business disciplines while allowing me to systematically refine my academic interests. Throughout my studies, it became increasingly clear that my strengths lie in creative, communicative, and consumer-oriented work. This focus was reinforced by my bachelor’s thesis on person–brand fit in serial product placements, through which I developed a strong interest in brand perception, marketing psychology, and consumer behavior. I am particularly motivated by collaborative environments that value idea exchange and teamwork—an attitude shaped by my long-standing involvement in competitive team sports. With a deep personal interest in sport, especially football, and its media and market dynamics, I am eager to further specialize in marketing, with a particular focus on how brands, sports organizations, and athletes can be authentically positioned and communicated in digital environments.

Jonas Marx

Marketing Analyst, Content Creator, Content Designer

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I hold a Bachelor’s degree in Business Administration from RWTH Aachen University, where I pursued a broad, generalist education that provided a strong foundation across core business disciplines while allowing me to systematically refine my academic interests. Throughout my studies, it became increasingly clear that my strengths lie in creative, communicative, and consumer-oriented work. This focus was reinforced by my bachelor’s thesis on person–brand fit in serial product placements, through which I developed a strong interest in brand perception, marketing psychology, and consumer behavior. I am particularly motivated by collaborative environments that value idea exchange and teamwork—an attitude shaped by my long-standing involvement in competitive team sports. With a deep personal interest in sport, especially football, and its media and market dynamics, I am eager to further specialize in marketing, with a particular focus on how brands, sports organizations, and athletes can be authentically positioned and communicated in digital environments.…I hold a Bachelor’s degree in Business Administration from RWTH Aachen University, where I pursued a broad, generalist education that provided a strong foundation across core business disciplines while allowing me to systematically refine my academic interests. Throughout my studies, it became increasingly clear that my strengths lie in creative, communicative, and consumer-oriented work. This focus was reinforced by my bachelor’s thesis on person–brand fit in serial product placements, through which I developed a strong interest in brand perception, marketing psychology, and consumer behavior. I am particularly motivated by collaborative environments that value idea exchange and teamwork—an attitude shaped by my long-standing involvement in competitive team sports. With a deep personal interest in sport, especially football, and its media and market dynamics, I am eager to further specialize in marketing, with a particular focus on how brands, sports organizations, and athletes can be authentically positioned and communicated in digital environments.

Available to hire

I hold a Bachelor’s degree in Business Administration from RWTH Aachen University, where I pursued a broad, generalist education that provided a strong foundation across core business disciplines while allowing me to systematically refine my academic interests. Throughout my studies, it became increasingly clear that my strengths lie in creative, communicative, and consumer-oriented work. This focus was reinforced by my bachelor’s thesis on person–brand fit in serial product placements, through which I developed a strong interest in brand perception, marketing psychology, and consumer behavior. I am particularly motivated by collaborative environments that value idea exchange and teamwork—an attitude shaped by my long-standing involvement in competitive team sports. With a deep personal interest in sport, especially football, and its media and market dynamics, I am eager to further specialize in marketing, with a particular focus on how brands, sports organizations, and athletes can be authentically positioned and communicated in digital environments.