Available to hire
I’m Joanna Gutierrez, an Advertising professional with a Bachelor’s degree and over six years of experience driving partnerships, affiliate programs, and customer-focused growth for startups. I excel at aligning brand storytelling with data-driven social media and SMS campaigns to boost retention, engagement, and revenue.
I enjoy collaborating with cross-functional teams to refine UI/UX journeys and unify digital content across channels. I’m passionate about turning customer insights into delightful experiences and scalable programs that attract new customers while keeping existing ones engaged.
Language
English
Fluent
Work Experience
Customer Service Strategist, and Retention Specialist at WOXER
October 1, 2022 - PresentLed partnerships and affiliate programs for startups, secured creator partnerships with broad reach and high-quality work, activated event sponsorships, and contributed to email list growth. Managed digital content creation and distribution across multiple channels, directed social media strategy, utilized data-driven ads to improve CTR and conversions, and combined customer service data with marketing efforts to enhance retention. Spearheaded UI/UX improvements and developed SMS alerts campaigns to optimize the customer journey.
Customer Service Manager at SOUL
October 1, 2022 - August 31, 2023Led remote customer service operations, supervised team performance, and enhanced customer experiences. Aligned support processes with brand voice and strategic goals to improve retention and satisfaction.
Affiliate Manager at ZITSTICKA
January 1, 2023 - August 31, 2023Managed affiliate partnerships, recruited and onboarded affiliates, tracked performance, and optimized campaigns to drive growth and revenue.
Customer Service Manager at STOKE
April 1, 2022 - April 30, 2023Directed customer service operations, implemented process improvements, and collaborated with marketing to support retention initiatives in a remote setting.
Customer Service Strategist, Affiliate Manager, and Retention Specialist at BOKA
September 1, 2020 - April 30, 2022Developed and optimized customer service strategies, built and managed affiliate programs, and implemented retention initiatives to reduce churn and improve lifetime value.
Customer Service Strategist, Affiliate Manager, and Retention Specialist at PARASOL CO
May 1, 2017 - September 30, 2022Cultivated partnerships with creators, managed affiliate programs, and designed retention strategies. Coordinated content distribution and ensured brand consistency across channels to support growth and engagement.
Education
Bachelor of Advertising at Art Institute of California
January 11, 2030 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
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