Available to hire
Versatile copywriter and communications specialist with a career-long focus on crafting clear, engaging, and impactful content across corporate communications, internal campaigns, digital platforms, and project environments. Experienced in translating complex concepts into accessible narratives, shaping a unified voice, developing strategic messaging frameworks, and producing high-quality written content for diverse audiences. Recognized for bringing creativity, clarity, and consistency to every communications touch point.
Experience Level
Language
English
Fluent
Work Experience
Head of Internal Communications at VidaCorp
July 1, 2024 - September 14, 2025Drive internal communications strategy across multiple brands and regions, ensuring employees remain informed, connected, and aligned to purpose. Manage VidaCorp's LinkedIn page, oversee content calendar, social media campaigns, and program-related website updates. Develop engagement campaigns, leadership messaging, and multimedia content to foster a high-performance culture. Lead end-to-end event delivery including budgeting, logistics, production, content, and post-event analysis to ensure impact, scalability, and inclusivity. Build DEI initiatives and support M&A projects in Australia, contributing to VidaCorp's international expansion.
Product Lead & Social Media Manager at Bright Contracts (Bright Software Group)
October 1, 2023 - September 14, 2025Directed communications and marketing strategy across Irish and UK markets, running four social media accounts – LinkedIn, Instagram, TikTok – to build brand presence and drive engagement. Designed, produced, and presented live webinars to 200–2,000+ attendees, showcasing Bright Contracts’ HR software. Managed campaigns using HubSpot and GoToWebinar; produced multimedia content including demos, podcasts, newsletters, and product collateral to educate customers and promote brand awareness. Conducted customer demos to expand the user base and drive sales, achieving revenue targets for multiple software solutions. Collaborated with sales, marketing, and customer service to align communications with business goals; delivered direct customer support via phone and email.
HR/ Communications Specialist at Bright Contracts
October 1, 2023 - September 20, 2025Directed internal communications and HR-related campaigns across multiple brands. Managed six corporate social media accounts, led engagement campaigns, and supervised a team. Collaborated on change initiatives and compliance messaging to support organizational growth.
Product Lead & Social Media Manager at Bright Contracts / Bright Software Group
October 1, 2023 - September 20, 2025Directed communications and marketing strategy across Irish and UK markets, managed four social media accounts (LinkedIn, Instagram, TikTok) to build brand presence and engagement. Produced live webinars (200–2,000+ attendees) and a range of multimedia content (demos, podcasts, newsletters, product collateral) to educate customers and drive sales. Implemented campaigns with HubSpot and GoTo Webinar, tracked engagement, and optimized outreach; collaborated with Sales and Customer Service to align communications with business goals.
People & Culture Project Manager at VidaCorp
July 1, 2024 - September 20, 2025Developed and executed employee well-being and engagement programs (DEI, talent development, employer branding) to strengthen culture and market presence. Managed daily operations at VidaCorp's Sydney HQ, supported leadership, and collaborated cross-functionally to enhance workplace experience.
Early Careers Program Manager / Graduate Program Lead at VidaCorp
December 31, 2025 - September 20, 2025Designed and launched VidaCorp’s inaugural Graduate Program (Sydney & Melbourne, 2025) and expanded internships, for-credit placements, and graduate offers. Led the program end-to-end, coordinating cross-regional initiatives and aligning with organizational strategy and culture.
Copywriter / Communications Specialist at VidaCorp
January 1, 2024 - PresentWrote clear internal communications including project updates, leadership messaging, announcements, and knowledge-sharing materials; developed consistent tone across documentation; produced high-impact copy for intranet pages, guides, templates, and digital resources; produced scripts and materials for leadership forums and graduate events; managed VidaCorp's LinkedIn presence; created structured packs for executives; edited complex content to align with standards.
Education
QQI Level 6 - Payroll Techniques at Irish Payroll Association
August 1, 2020 - May 1, 2021Bachelor's Degree in Human Resource Management (HRM) at TU Dublin
September 1, 2015 - May 1, 2018Advanced Certificate in Fashion Marketing at National Fashion College / UCD Dublin
April 1, 2024 - January 1, 2025Higher Certificate in Business Studies at TU Dublin
September 1, 2013 - May 1, 2015Qualifications
QQI Level 6 - Payroll Techniques
August 1, 2020 - May 1, 2021Advanced Certificate in Fashion Professional Diploma
April 1, 2024 - April 1, 2025Bachelor Degree - HRM
September 1, 2015 - May 1, 2018Higher Certificate - Business Studies
September 1, 2013 - May 1, 2015Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare, Travel & Hospitality, Retail
Owned DBG Health’s presence on GradConnection end‑to‑end: sourced the platform, built the employer profile, crafted all content and creatives, posted and refreshed roles, and ran the full recruitment lifecycle—from sourcing and screening to candidate management and offers—delivering a consistent employer brand and a high‑quality early‑careers pipeline.
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