I am brilliant at turning complex, messy digital advertising challenges into clear strategies, scalable systems, and calm, confident teams. I love building high‑performing activation machines – from programmatic and omnichannel activation to measurement and AI‑driven optimisation – and then coaching people so they can run them brilliantly without me. People consistently compliment me on three things: - My ability to simplify complexity and explain ad tech, data and measurement in a way that senior clients and non‑specialists genuinely understand. - My operational brain – spotting gaps in process, QA, SLAs and governance, then quietly fixing them so campaigns run smoother, faster and with less risk. - My leadership style: calm, coaching, hands‑on when needed, with a reputation for being a trusted partner to teams, clients and vendors alike.…I am brilliant at turning complex, messy digital advertising challenges into clear strategies, scalable systems, and calm, confident teams. I love building high‑performing activation machines – from programmatic and omnichannel activation to measurement and AI‑driven optimisation – and then coaching people so they can run them brilliantly without me. People consistently compliment me on three things: - My ability to simplify complexity and explain ad tech, data and measurement in a way that senior clients and non‑specialists genuinely understand. - My operational brain – spotting gaps in process, QA, SLAs and governance, then quietly fixing them so campaigns run smoother, faster and with less risk. - My leadership style: calm, coaching, hands‑on when needed, with a reputation for being a trusted partner to teams, clients and vendors alike.WWWW…