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I’m a strategic communications and marketing leader with 20+ years of experience building and connecting brands to audiences in meaningful ways. I’ve led award-winning campaigns across municipal government, broadcast, and digital media, driving community engagement and elevating public perception. From guiding creative teams to shaping cross-platform strategies and strategic partnerships, I excel at turning complex initiatives into clear, compelling stories. I’ve earned Emmy and Telly awards for storytelling and have delivered impactful work across city governments, TV networks, and streaming platforms.…I’m a strategic communications and marketing leader with 20+ years of experience building and connecting brands to audiences in meaningful ways. I’ve led award-winning campaigns across municipal government, broadcast, and digital media, driving community engagement and elevating public perception. From guiding creative teams to shaping cross-platform strategies and strategic partnerships, I excel at turning complex initiatives into clear, compelling stories. I’ve earned Emmy and Telly awards for storytelling and have delivered impactful work across city governments, TV networks, and streaming platforms.

J. R. Van Wassenhove

Content Producer, Creative Director, Video Editor

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I’m a strategic communications and marketing leader with 20+ years of experience building and connecting brands to audiences in meaningful ways. I’ve led award-winning campaigns across municipal government, broadcast, and digital media, driving community engagement and elevating public perception. From guiding creative teams to shaping cross-platform strategies and strategic partnerships, I excel at turning complex initiatives into clear, compelling stories. I’ve earned Emmy and Telly awards for storytelling and have delivered impactful work across city governments, TV networks, and streaming platforms.…I’m a strategic communications and marketing leader with 20+ years of experience building and connecting brands to audiences in meaningful ways. I’ve led award-winning campaigns across municipal government, broadcast, and digital media, driving community engagement and elevating public perception. From guiding creative teams to shaping cross-platform strategies and strategic partnerships, I excel at turning complex initiatives into clear, compelling stories. I’ve earned Emmy and Telly awards for storytelling and have delivered impactful work across city governments, TV networks, and streaming platforms.

Available to hire

I’m a strategic communications and marketing leader with 20+ years of experience building and connecting brands to audiences in meaningful ways. I’ve led award-winning campaigns across municipal government, broadcast, and digital media, driving community engagement and elevating public perception.

From guiding creative teams to shaping cross-platform strategies and strategic partnerships, I excel at turning complex initiatives into clear, compelling stories. I’ve earned Emmy and Telly awards for storytelling and have delivered impactful work across city governments, TV networks, and streaming platforms.

Skills

Branding

Social Media Design

Video Advert

Experience Level

Branding

Expert

Social Media Design

Expert

Video Advert

Expert

Language

English

Fluent

Work Experience

Communications and Marketing Manager at City of Margate

October 1, 2024 - December 31, 2025

Develop and execute a city-wide communications and marketing strategy across departments and platforms. Lead public relations, media relations, and community engagement initiatives to elevate the city’s image. Serve as senior advisor to city leadership on strategic communications for major initiatives and crisis response. Manage a creative team producing award-winning multimedia content and consistent brand messaging. Produce multi-platform campaigns that boost community engagement and content for the digital newsletter and quarterly magazine.

Multimedia Producer at City of Margate

December 1, 2023 - October 1, 2024

Created and re-launched original content series across YouTube, streaming, and social platforms. Produced award-winning documentaries, commercials, and branded content. Led research-driven campaign development to achieve measurable client and community outcomes. Built partnerships and directed cross-platform initiatives to extend reach and impact.

Marketing Manager at CBS Miami (CBS News & Stations)

February 1, 2023 - December 31, 2023

Directed a creative team of producers and editors to deliver integrated marketing across broadcast, social channels and streaming. Launched new campaigns that uniquely advanced brand attributes. Developed and deepened strategic marketing partnerships— including with the Miami Dolphins.

Senior Producer / Editor at Cox Media Group

August 1, 2019 - February 28, 2023

Created and premeried original content series across YouTube, streaming, and social platforms. Produced award-winning documentaries, commercials, and branded content. Led research-driven campaign development to achieve measurable client success.

Marketing Manager at WKMG-TV (Graham Media Group)

March 1, 2018 - August 31, 2019

Managed a team of producers and designers to implement station-wide brand strategy. Led redesign and relaunch of the station’s user-centered website. Partnered cross-functionally with news, digital, and sales on high-priority campaigns.

Marketing Manager at WBNS-TV (Tegna)

June 1, 2015 - September 30, 2017

In interim Creative Services Director role; led a full-scale rebrand across TV, digital, and print platforms. Wrote, directed, and launched impactful on-air and digital campaigns.

Interim Creative Services Director at WBNS-TV (Tegna)

June 1, 2015 - August 20, 2016

Led creative services operations, overseeing design, copy, and campaign production. Drove brand consistency and efficiency during a period of major rebranding.