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Developed a fully AI-driven advertising campaign featuring different Canadian bears as the protagonist travellers, across print, digital, and social media platforms. Every visual element of the bear was generated using AI, from static images created via precise AI prompts to fully animated sequences using AI animation software, bringing the characters to life in motion. The campaign combined creative storytelling with cutting-edge technology, producing cohesive, engaging content that was visually striking. It demonstrated the potential of AI as a tool for rapid content generation, consistent brand voice, and cross-platform adaptability.

Skillset(s): Art Direction, Design, AI, Video & Audio Editing, Branding, Retouch, Artwork

https://www.twine.net/signin

An exciting, creative brief to design a series of social visuals for upcoming F1 races internationally. Each design combined high-level retouching and AI-driven image generation to craft immersive, city-specific scenes that captured the unique spirit of each location. To deepen engagement, subtle easter eggs featuring details of the specific F1 drivers were hidden within the visuals, created either using AI or image search, rewarding fans with a playful layer of discovery while building anticipation for the races.

Skillset(s): Art Direction, Design, AI, Retouch, Artwork

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I have worked extensively on Nike campaigns for many years, both in London and at the European HQ just outside Amsterdam. During this time, I collaborated closely with creative directors, designers, and brand teams to develop global toolkits, campaign assets, and storytelling content across multiple channels. Among the most high-profile projects was FORCE with Ruby Rose, which brought a fresh perspective to Nike’s iconic Air Force brand, and BREAKING2—the ground-breaking initiative to break the two-hour marathon barrier. BREAKING2 not only captured worldwide attention but also went on to win ‘Campaign of the Year’ in Campaign magazine, cementing its place as one of Nike’s most ambitious and successful brand stories.

Skillset(s): Art Direction, Design, Branding, Retouch, Artwork

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An exciting project designing 3D point-of-sale (POS) displays for a vibrant new Fanta campaign. Using Cinema 4D, I created unusually shaped, eye-catching in-store units that captured the brand’s playful, colourful identity. The work involved balancing creative experimentation with practical production considerations, ensuring that the designs were not only visually striking but also manufacturable and functional within retail environments. This project was a fantastic opportunity to combine 3D modelling skills with brand storytelling in a tangible, consumer-facing way.

Skillset(s): 3D Design, Retouch, Artwork

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A creative and innovative advertising campaign by Hellmann’s in collaboration with illustrator Kate Porteous, designed to raise awareness about the importance of maintaining proper refrigerator temperatures to reduce food waste. The campaign featured specially designed Hellmann’s jars with temperature-sensitive inks that visibly changed colour to indicate whether the fridge was at the correct temperature, providing a simple, intuitive visual cue to help consumers store food safely.

Beyond the jars, the campaign extended into the digital space with a series of animated social media stickers inspired by the campaign illustrations. These engaging assets encouraged online discussions about fridge safety and food waste, amplifying the campaign’s reach and impact. The campaign received significant press coverage and was nominated for a Cannes Golden Lion, highlighting its creativity, innovation, and effectiveness in addressing a socially relevant issue.

Skillset(s): Art Direction, Design, Animation, 3D Design, Retouch, Artwork