Hi, I'm Justin Lucaci, a Social Media Manager and content creator with over three years of experience growing a personal brand to over 280,000 followers and 120 million views on Meta and TikTok. I specialize in storytelling and audience engagement, and I've collaborated with tourism boards like I Amsterdam and Visit Hamburg to boost online presence. Alongside my full-time role, I manage employer branding projects for Booking.com and am passionate about helping businesses grow their social media visibility. I'm skilled in strategy, content creation, editing, reporting, and ad tracking. I enjoy working closely with internal and external stakeholders to execute brand campaigns smoothly. Ready to bring my expertise to freelance projects, I aim to deliver the same impactful results I’ve achieved with my own accounts.…

JUSTIN LUCACI

Hi, I'm Justin Lucaci, a Social Media Manager and content creator with over three years of experience growing a personal brand to over 280,000 followers and 120 million views on Meta and TikTok. I specialize in storytelling and audience engagement, and I've collaborated with tourism boards like I Amsterdam and Visit Hamburg to boost online presence. Alongside my full-time role, I manage employer branding projects for Booking.com and am passionate about helping businesses grow their social media visibility. I'm skilled in strategy, content creation, editing, reporting, and ad tracking. I enjoy working closely with internal and external stakeholders to execute brand campaigns smoothly. Ready to bring my expertise to freelance projects, I aim to deliver the same impactful results I’ve achieved with my own accounts.…

Available to hire

Hi, I’m Justin Lucaci, a Social Media Manager and content creator with over three years of experience growing a personal brand to over 280,000 followers and 120 million views on Meta and TikTok.

I specialize in storytelling and audience engagement, and I’ve collaborated with tourism boards like I Amsterdam and Visit Hamburg to boost online presence.

Alongside my full-time role, I manage employer branding projects for Booking.com and am passionate about helping businesses grow their social media visibility.

I’m skilled in strategy, content creation, editing, reporting, and ad tracking.

I enjoy working closely with internal and external stakeholders to execute brand campaigns smoothly.

Ready to bring my expertise to freelance projects, I aim to deliver the same impactful results I’ve achieved with my own accounts.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Dutch
Beginner

Work Experience

Social Media Manager & Content Creator at Meta, TikTok
January 1, 2022 - Present
Developed a personal brand with over 280,000 followers and 120 million views using clear storytelling and consistent audience engagement. Managed social media tasks including campaign strategy, content creation, editing, reporting, optimization, and ad tracking. Partnered with tourism boards and organizations such as I Amsterdam, Visit Hamburg, and Booking.com to create content aligned with brand strategies. Curated campaigns showcasing work across transportation networks, collaborating via email and phone to promote personal brand and city visibility. Managed social media for an Amsterdam client using targeted content and ad strategies, significantly boosting engagement metrics and online traffic. Executed client ad campaigns reaching 100,000 people within two weeks, generating 200,000 impressions and driving website clicks.
Social Media Talent Marketing 2 Brand Campaigns at Booking.com
August 31, 2024 - July 19, 2025
Planned, managed, and executed two branding employer marketing campaigns on Meta (Instagram), Workplace, and LinkedIn, increasing visibility and engagement for Booking.com’s Culture & Careers socials. Maintained consistent communication with stakeholders, providing campaign progress updates, managing content, scheduling meetings, and coordinating calendars to ensure seamless execution. Engaged internal stakeholders and volunteers passionate about storytelling and social media, recruiting individuals aligned with campaign goals to enhance participation and impact.

Education

M.A. Tourism Destination Management at BUAS University
September 5, 2016 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services