I am a corporate and B2B communications professional with 30 years of experience across professional services, sustainability and agrifood. I am tenacious, adept at grasping complex issues quickly and driven to make a tangible difference in my clients' businesses. Since May 2017, I have worked as a freelance communications consultant, building a portfolio of retained clients for whom I provide PR strategy, media relations, social media and writing services. Notable assignments include a four-year thought-leadership programme in the UAE for an independent recruitment firm and an ongoing educational campaign to reshape perceptions of American agriculture in Europe.…

Janine Maxwell

PRO

I am a corporate and B2B communications professional with 30 years of experience across professional services, sustainability and agrifood. I am tenacious, adept at grasping complex issues quickly and driven to make a tangible difference in my clients' businesses. Since May 2017, I have worked as a freelance communications consultant, building a portfolio of retained clients for whom I provide PR strategy, media relations, social media and writing services. Notable assignments include a four-year thought-leadership programme in the UAE for an independent recruitment firm and an ongoing educational campaign to reshape perceptions of American agriculture in Europe.…

Available to hire

I am a corporate and B2B communications professional with 30 years of experience across professional services, sustainability and agrifood.

I am tenacious, adept at grasping complex issues quickly and driven to make a tangible difference in my clients’ businesses.

Since May 2017, I have worked as a freelance communications consultant, building a portfolio of retained clients for whom I provide PR strategy, media relations, social media and writing services. Notable assignments include a four-year thought-leadership programme in the UAE for an independent recruitment firm and an ongoing educational campaign to reshape perceptions of American agriculture in Europe.

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Skills

Experience Level

Language

French
Advanced
German
Advanced

Work Experience

Freelance Communications Consultant at Self-employed / Freelance
May 1, 2017 - Present
Providing retained media relations and content creation services for a portfolio of clients; notable assignments include a communications programme for The U.S. Sustainability Alliance, monthly newsletters and website content, management of USSA’s LinkedIn, drafting media articles and brochures; blog writing for Thames Ditton Bakery; copywriting for Real Leather. Stay Different; a four-year thought-leadership programme in the UK and UAE for Tiger Recruitment; delivering CEO content for Forbes and articles for trade, business and lifestyle publications; distilling survey data into trends for the annual salary and benefits report; producing case studies for SIGWATCH.
Communications Consultant at Company of Cooks
August 1, 2017 - February 28, 2018
Supported growth ambitions by developing an external communications plan to position the company for success and appointing its first retained PR agency; reviewed talent strategies in light of Brexit; recommendations implemented at the company’s largest client site.
Communications Consultant at The Risk Advisory Group
August 1, 2017 - February 28, 2018
Researched, drafted and launched a report to position the consultancy as a compliance ‘thought leader’ and increase sales of its compliance management software; campaign drove targeted website traffic; 600+ clients and prospects signed up for the report; press coverage reached an estimated audience of 6.3 million.
Interim Head of Corporate PR at Grayling
May 1, 2017 - July 31, 2017
Managed a team of five and provided advice and quality assurance on a £500,000 p.a. client portfolio; worked directly with the CEO on new business development; led the Hilton pan-EMEA account during a period of change.
Director at Four Communications
February 1, 2014 - February 28, 2017
Joined as Associate Director and promoted to B2B Practice Director within four months. Clients included a network monitoring software provider, an environmental pioneer and professional associations for HR, cybersecurity and facilities management; ran an inward investment programme for the Welsh Government. Responsibilities included strategic counsel, multi-channel thought-leadership campaigns, content production, crisis and issues management, financial planning and budget management, recruitment and team management, and marketing and new business development.
Associate Director at Kinross+Render
January 1, 2005 - February 28, 2013
Deputised for the managing director in the last three years; involved in all aspects of the business from delivering client programmes and financial planning to recruiting and training staff. Client highlights included corporate and trade PR programmes for Balfour Beatty Ground Engineering, Enterprise Rent-a-Car and Xerox Corporation.
Freelance Consultant at Various
September 1, 2004 - December 31, 2004
Freelanced for several PR agencies, providing media relations and copywriting for technology and professional print clients.
Associate Director at Stewart-Muir Communications
September 1, 1999 - September 30, 2004
Promoted quickly to Account Director and then Associate at a B2B technology agency; clients included Autodesk, BAFTA Interactive and Getty Images; managed the agency’s global PR network.
Account Manager at Max Works
September 1, 1998 - September 30, 1999
Managed TV production and digital media clients, including The Jim Henson Company, Jim Henson’s Creature Shop and Fox Kids Europe.
Account Manager at AxiCom
July 1, 1995 - September 30, 1998
Worked up from graduate trainee to UK lead and hub coordinator for pan-European clients in broadcast, animation and post-production, including the graphics division of Microsoft.

Education

BA Hons in Modern Languages (French/German) at Hertford College, Oxford University
January 1, 1991 - January 1, 1995
GCSEs and A-levels at Belfast Royal Academy
January 1, 1984 - January 1, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Professional Services, Media & Entertainment, Consumer Goods, Retail, Non-Profit Organization, Government
    paper Thought-leadership: establishing executives as workplace and HR experts
    Examples of articles I have drafted for clients to help position them as thought leaders in workplace culture and HR. thoughtleadership…