JW1402

Available to hire

I'm a senior brand and graphic designer specialising in design for lifestyle, gifting and retail. Over the course of my career I've worked with well-known brands such as Costa Coffee, Yo!

About

I’m a senior brand and graphic designer specialising in design for lifestyle, gifting and retail.

Over the course of my career I’ve worked with well-known brands such as Costa Coffee, Yo! Sushi, Champneys and the National Trust and created products for retailers including Tesco, Next and Boots.

With 25+ years’ experience creating visual identities, packaging, products and marketing materials, I specialise in turning ideas into distinctive, considered visual work. From early concepts, moodboards and creative direction through to finished artwork and production, I utilise traditional design skills such as layout and typography as well as modern software and processes.

My experience spans branding, packaging, illustration, stationery, gifting and product development, working with both established retailers and smaller businesses. I’m particularly interested in working with lifestyle, nature, food and wellbeing businesses that value thoughtful design, strong ideas and a personal approach.

Available for freelance projects, ongoing creative support and selected collaborations.

  • Joined September 2026

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Professional Services

More experts in Bedford, United Kingdom

Projects · 8

Surface Pattern and Graphics | 1980s Theme

Recognising the popularity of retro imagery, I created a set of graphics and patterns based on classic and instantly recognisable 80s icons.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2
Gift Range Design and Packaging | Costa Coffee

Created a range of gift products for Costa Coffee including boxed sets with food and hardware and standalone items. Working within Costa guidelines I produced high resolution artwork to package, protect and showcase each set, balancing brand awareness with shelf presence. Finished sets are currently on sale in Boots, Tesco and other online and high street retailers.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2
Branding and Visual Identity | El Mexicana

Created a logo and style guide for a chain of Mexican restaurants. I researched the history of Mexican food as well as competitors in the UK market and created a simple eye-catching logo with accompanying typography and graphic elements which could be used across packaging, menu boards, signage, uniforms and more.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2
Branding and Packaging for Coffee Gift Range | Caffe 1461 x Boots

Developed an own-label coffee range to compete with branded offer currently in the market. Researched the history of coffee houses in the UK to create an authentic range name and branding. Worked with the retailer to put together a selection of products at various price points, pairing simple stylish ceramics with appropriate food fills and on-brand eye-catching graphics. The range sold out and was repeated in successive years in the competitive Xmas trading period.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2
Garden Gift Range Brand Identity

Designed the logo and visual identity for a garden gift range aimed at a young, modern audience. The branding utilised a fresh colour palette, sophisticated typography and fun graphic elements to showcase the range.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2
Food and Gardening Gifts | Dobbies 160 Years Campaign

To celebrate their 160 Year Anniversary, garden centre chain Dobbies wanted to create a range of garden themed gifts utilising a bespoke pattern and styling created for them. The food and gardening gifts ranged from a 'Head Gardener' plant pot mug and preserve selection in shed-themed packaging to a ceramic bird feeder and wooden bug house designed to sit alongside other gifts in the Anniversary collection.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2
Food Gift Range | Disney

Created a range of branded food gifts for Disney to be sold in retailers including Boots, B&M and The Range. Worked with a variety of style guides and assets and collaborated closely with the brand on both product development and packaging including use of their online approval system.

  • Artworker
  • Brand Designer
  • Graphic Designer
  • +2

Work experience

Design Manager · Kimm & MIller UK LtdOct 2014 – Sep 2026 · 12 yrs

Education

BA (Hons) Graphic Design · Norwich School of Art and Design1991 – 1994

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