Branding and Packaging for Coffee Gift Range | Caffe 1461 x Boots

Developed an own-label coffee range to compete with branded offer currently in the market. Researched the history of coffee houses in the UK to create an authentic range name and branding. Worked with the retailer to put together a selection of products at various price points, pairing simple stylish ceramics with appropriate food fills and on-brand eye-catching graphics. The range sold out and was repeated in successive years in the competitive Xmas trading period.