The label design chosen is that of the steak rub. Steaks though cooked often on a skillet, are most commonly known to be cooked on a barbecue or outdoor grill. For this purpose, the label is meant to have the appearance of a steak being cooked on the barbecue. The cut out where the steak rub is made visible is meant to look like a cooked steak, with the brown colour of the rub giving the cooked brown appearance of the steak. The fire has been broken up into three separate layers to give it more depth and dimension. Drops of the juices coming off the steak are shown to give the steak an even more appealing look.
A typeface typical of steakhouses was used to give the idea that this is a rub that even the big-name steak houses can trust. A script font is used instead for the “Cohen’s Original” portion to give it a more personal feel. This will often give the buyer a sense that this is not just a mass-produced product made by a big corporation, but rather one made by a smaller family-based business. The ingredients section has been given a rather simple serif typeface, Corsario VF. The idea being, not to steal attention away from the label. While still being stylish enough with its serifs, it is still very easily legible. A white box using a stroke that appears to be brushed on, has been placed around both the ingredients and the directions to give the sense of a rub being brushed on to the steak.…The label design chosen is that of the steak rub. Steaks though cooked often on a skillet, are most commonly known to be cooked on a barbecue or outdoor grill. For this purpose, the label is meant to have the appearance of a steak being cooked on the barbecue. The cut out where the steak rub is made visible is meant to look like a cooked steak, with the brown colour of the rub giving the cooked brown appearance of the steak. The fire has been broken up into three separate layers to give it more depth and dimension. Drops of the juices coming off the steak are shown to give the steak an even more appealing look.
A typeface typical of steakhouses was used to give the idea that this is a rub that even the big-name steak houses can trust. A script font is used instead for the “Cohen’s Original” portion to give it a more personal feel. This will often give the buyer a sense that this is not just a mass-produced product made by a big corporation, but rather one made by a smaller family-based business. The ingredients section has been given a rather simple serif typeface, Corsario VF. The idea being, not to steal attention away from the label. While still being stylish enough with its serifs, it is still very easily legible. A white box using a stroke that appears to be brushed on, has been placed around both the ingredients and the directions to give the sense of a rub being brushed on to the steak.WW…