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I’m Juliette Weiss, Director at Maison Gaia, a luxury marketing, PR and communications agency that crafts phygital brand worlds for fashion, beauty, hospitality, motorsports, art and philanthropy. I lead brand strategy, social, influencer relations, PR, creative direction and experiential activations to transform visibility into relevance and lasting legacy. My work connects brands with people, places and cultural moments that shape desire, delivering presence, relevance and meaningful impact.…I’m Juliette Weiss, Director at Maison Gaia, a luxury marketing, PR and communications agency that crafts phygital brand worlds for fashion, beauty, hospitality, motorsports, art and philanthropy. I lead brand strategy, social, influencer relations, PR, creative direction and experiential activations to transform visibility into relevance and lasting legacy. My work connects brands with people, places and cultural moments that shape desire, delivering presence, relevance and meaningful impact.

Juliette Weiss

Creative Director, Brand Strategist, Marketing Strategist, +7

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I’m Juliette Weiss, Director at Maison Gaia, a luxury marketing, PR and communications agency that crafts phygital brand worlds for fashion, beauty, hospitality, motorsports, art and philanthropy. I lead brand strategy, social, influencer relations, PR, creative direction and experiential activations to transform visibility into relevance and lasting legacy. My work connects brands with people, places and cultural moments that shape desire, delivering presence, relevance and meaningful impact.…I’m Juliette Weiss, Director at Maison Gaia, a luxury marketing, PR and communications agency that crafts phygital brand worlds for fashion, beauty, hospitality, motorsports, art and philanthropy. I lead brand strategy, social, influencer relations, PR, creative direction and experiential activations to transform visibility into relevance and lasting legacy. My work connects brands with people, places and cultural moments that shape desire, delivering presence, relevance and meaningful impact.

Available to hire

I’m Juliette Weiss, Director at Maison Gaia, a luxury marketing, PR and communications agency that crafts phygital brand worlds for fashion, beauty, hospitality, motorsports, art and philanthropy.

I lead brand strategy, social, influencer relations, PR, creative direction and experiential activations to transform visibility into relevance and lasting legacy. My work connects brands with people, places and cultural moments that shape desire, delivering presence, relevance and meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

French

Fluent

Work Experience

Head of Media & Marketing at DAC Cosmo Beauty Brand House GmbH

January 1, 2023 - Present

Led media and marketing for the DACH region, built and managed a digital marketing team of more than 5 employees, planned and executed press campaigns, and developed scalable media systems. Drove growth through influencer partnerships and a data-driven approach, aligning people, processes and platforms around clear growth objectives and leveraging AI to increase reach and revenue.

Senior Creative Operations Manager at Shook Digital

January 1, 2022 - January 1, 2023

Led social media strategy and client campaigns (e.g., NACHTS, Baruti Perfumes). Defined creative operations and event management, organized art exhibitions and pop-up events, and built partnerships and ecosystems to enable rapid growth for clients in Europe and the US.

Lead Content Strategist - DAC Region at Jellysmack

January 1, 2019 - January 1, 2020

Led content strategy for the DAC region, collaborating with creators and brands across platforms (Snapchat, TikTok, Instagram, YouTube). Built and managed cross-functional teams to drive growth and engagement, and oversaw content production performance analytics.

Junior Digital Content Strategist at Louis Vuitton

January 1, 2018 - January 1, 2019

Contributed to the FR market’s digital content strategy and execution, supporting campaigns across social channels and e-commerce touchpoints, and assisting with content planning and optimization.

Digital Strategist at Accor Group

January 1, 2018 - December 31, 2019

Digital Strategist focusing on FR/DE content, social media and campaigns; contributed to brand storytelling and cross-channel initiatives across digital properties and PR channels.

Lead Content Strategist - DACH region at Jellysmack

January 1, 2019 - December 31, 2020

Led content strategy for the DACH region across social platforms, collaborating with creators and brands; implemented data-driven content experiments to optimize reach, engagement and revenue; built scalable processes across teams.