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Hello, I'm Juliette Weiss, a senior marketing and brand strategist with a track record of turning growth objectives into repeatable, AI-powered marketing systems. I lead cross-functional teams across brand management, social media, influencer ecosystems, PR, events, paid media, content, community and affiliate programs to drive measurable business impact across beauty, luxury, lifestyle and creator economy brands. I design scalable operating models that align people, processes, and platforms around growth goals, leveraging data and AI to optimize content and channels. Based in Berlin, I collaborate with agencies and brands across DACH and international markets to transform visibility into revenue.…Hello, I'm Juliette Weiss, a senior marketing and brand strategist with a track record of turning growth objectives into repeatable, AI-powered marketing systems. I lead cross-functional teams across brand management, social media, influencer ecosystems, PR, events, paid media, content, community and affiliate programs to drive measurable business impact across beauty, luxury, lifestyle and creator economy brands. I design scalable operating models that align people, processes, and platforms around growth goals, leveraging data and AI to optimize content and channels. Based in Berlin, I collaborate with agencies and brands across DACH and international markets to transform visibility into revenue.

Juliette Weiss

Creative Director, Brand Strategist, Marketing Strategist, +3

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Hello, I'm Juliette Weiss, a senior marketing and brand strategist with a track record of turning growth objectives into repeatable, AI-powered marketing systems. I lead cross-functional teams across brand management, social media, influencer ecosystems, PR, events, paid media, content, community and affiliate programs to drive measurable business impact across beauty, luxury, lifestyle and creator economy brands. I design scalable operating models that align people, processes, and platforms around growth goals, leveraging data and AI to optimize content and channels. Based in Berlin, I collaborate with agencies and brands across DACH and international markets to transform visibility into revenue.…Hello, I'm Juliette Weiss, a senior marketing and brand strategist with a track record of turning growth objectives into repeatable, AI-powered marketing systems. I lead cross-functional teams across brand management, social media, influencer ecosystems, PR, events, paid media, content, community and affiliate programs to drive measurable business impact across beauty, luxury, lifestyle and creator economy brands. I design scalable operating models that align people, processes, and platforms around growth goals, leveraging data and AI to optimize content and channels. Based in Berlin, I collaborate with agencies and brands across DACH and international markets to transform visibility into revenue.

Available to hire

Hello, I’m Juliette Weiss, a senior marketing and brand strategist with a track record of turning growth objectives into repeatable, AI-powered marketing systems. I lead cross-functional teams across brand management, social media, influencer ecosystems, PR, events, paid media, content, community and affiliate programs to drive measurable business impact across beauty, luxury, lifestyle and creator economy brands. I design scalable operating models that align people, processes, and platforms around growth goals, leveraging data and AI to optimize content and channels. Based in Berlin, I collaborate with agencies and brands across DACH and international markets to transform visibility into revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Fluent

French

Advanced

Work Experience

Head of Media & Marketing at DAC Cosmo Beauty Brand House GmbH

January 1, 2023 - Present

Led media and marketing for the DACH region, built and managed a digital marketing team of more than 5 employees, planned and executed press campaigns, and developed scalable media systems. Drove growth through influencer partnerships and a data-driven approach, aligning people, processes and platforms around clear growth objectives and leveraging AI to increase reach and revenue.

Senior Creative Operations Manager at Shook Digital

January 1, 2022 - January 1, 2023

Led social media strategy and client campaigns (e.g., NACHTS, Baruti Perfumes). Defined creative operations and event management, organized art exhibitions and pop-up events, and built partnerships and ecosystems to enable rapid growth for clients in Europe and the US.

Lead Content Strategist - DAC Region at Jellysmack

January 1, 2019 - January 1, 2020

Led content strategy for the DAC region, collaborating with creators and brands across platforms (Snapchat, TikTok, Instagram, YouTube). Built and managed cross-functional teams to drive growth and engagement, and oversaw content production performance analytics.

Junior Digital Content Strategist at Louis Vuitton

January 1, 2018 - January 1, 2019

Contributed to the FR market’s digital content strategy and execution, supporting campaigns across social channels and e-commerce touchpoints, and assisting with content planning and optimization.

Digital Strategist at Accor Group

January 1, 2018 - December 31, 2019

Digital Strategist focusing on FR/DE content, social media and campaigns; contributed to brand storytelling and cross-channel initiatives across digital properties and PR channels.

Lead Content Strategist - DACH region at Jellysmack

January 1, 2019 - December 31, 2020

Led content strategy for the DACH region across social platforms, collaborating with creators and brands; implemented data-driven content experiments to optimize reach, engagement and revenue; built scalable processes across teams.