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After almost 10 years in advertising, I know that ads can be bland or delicious, a flickering flashlight or a firework. The craft of a good concept makes all the difference. I love finding and creating ideas that speak from the heart of brands and people. I am convinced that advertising becomes more valuable and relevant when it is honest. With my graphic design background, I am (almost) like the entire Adobe Cloud in one employee.…After almost 10 years in advertising, I know that ads can be bland or delicious, a flickering flashlight or a firework. The craft of a good concept makes all the difference. I love finding and creating ideas that speak from the heart of brands and people. I am convinced that advertising becomes more valuable and relevant when it is honest. With my graphic design background, I am (almost) like the entire Adobe Cloud in one employee.

Jakob Leitenmeier

Copywriter, Writer, Creative Director, +4

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After almost 10 years in advertising, I know that ads can be bland or delicious, a flickering flashlight or a firework. The craft of a good concept makes all the difference. I love finding and creating ideas that speak from the heart of brands and people. I am convinced that advertising becomes more valuable and relevant when it is honest. With my graphic design background, I am (almost) like the entire Adobe Cloud in one employee.…After almost 10 years in advertising, I know that ads can be bland or delicious, a flickering flashlight or a firework. The craft of a good concept makes all the difference. I love finding and creating ideas that speak from the heart of brands and people. I am convinced that advertising becomes more valuable and relevant when it is honest. With my graphic design background, I am (almost) like the entire Adobe Cloud in one employee.

Available to hire

After almost 10 years in advertising, I know that ads can be bland or delicious, a flickering flashlight or a firework. The craft of a good concept makes all the difference. I love finding and creating ideas that speak from the heart of brands and people. I am convinced that advertising becomes more valuable and relevant when it is honest. With my graphic design background, I am (almost) like the entire Adobe Cloud in one employee.

Skills

Copywriting

Branding

Social Media Design

Experience Level

Copywriting

Expert

Branding

Expert

Social Media Design

Expert

Language

German

Fluent

English

Fluent

Work Experience

Freelancer, Part Time Creative & Veranstalter at JUNGLÜCK

January 1, 2019 - November 22, 2025

Konzepte und Text für verschiedene Markenkampagnen (Launches, Winter, Valentinstag, POS etc.). Verantwortlich für kreative Konzepte, Naming und Textentwicklung über verschiedene Branchen hinweg.

Texter at Avantgarde

March 1, 2023 - March 1, 2023

Bewegtbildkonzepte, Storytelling und Naming für verschiedene Marken-Branches; u.a. Microsoft M365, DECATHLON, MERZ AESTHETICS, VODAFONE NFT der #1SMS, SALESFORCE Pride Kampagne, FEMACY Launchkampagne, AUDI IAA 2021, BOSCH Messeaktivierung etc.

Junior Texter at Heye GmbH

May 1, 2019 - May 1, 2019

Konzeption Google Pixel 3 Hubs; TV- und Printkampagnen; Social Media Content; POS-Aktivierungen; Guerilla-Aktivierung 2018; BMW X5/X3 Claimentwicklung; JIM BEAM OOH-Kampagne; ESSO POS-Kampagnen; SOS KINDERDORF Kampagne Frühjahr 2019.

Trainee Text at Serviceplan

February 1, 2017 - February 1, 2017

Trainee Text; Mitarbeit an Mailing- und Newsletterkommunikation; Claimentwicklung und Textkonzepte für Kunden wie UNICREDIT HVB, MINI, BOSCH, DeutschlandCard, SENSEO, u.a.

Junior Texter at Serviceplan

January 1, 2018 - January 1, 2018

Junior Texter; Mitarbeit an Kampagnen, Textentwicklung und cross-medialem Content; Contributions zu Mailing- und Newsletterkommunikation.

Freelance Creative Copywriter & Designer at Self-employed

January 1, 2023 - November 22, 2025

Supporting various brands in advertising, creating concepts, and writing copy across campaigns, websites, and social media.

Senior Copywriter at Kreuzbergkind

December 31, 2023 - December 31, 2023

Developed and executed creative copy for various advertising campaigns and client projects.

Copywriter at Avantgarde

January 1, 2023 - January 1, 2023

Focused on creating impactful advertising copy and concepts that resonate with target audiences.