Creative Director & Visual Strategist for alt-heavy music, artist branding, and visual culture. I help musicians, bands, and creative teams turn their sound into a recognizable visual world, from artist identity and release campaigns to social media direction, merch concepts, cover art, and content systems. My background combines graphic design, art direction, illustration, social media strategy, and digital storytelling. I’m especially drawn to darker, heavier, emotionally charged music scenes where visuals are not just decoration, but part of the mythology around the artist. I create work that feels intentional, cinematic, and culture-aware: visual systems that help artists look more cohesive, communicate their identity clearly, and build a stronger connection with their audience. Currently open to remote projects involving artist branding, creative direction, release visuals, social content strategy, merch direction, and visual audits for alt, metal, rock, post-hardcore, experimental, and heavy music artists.

Jackie Orihuela

Creative Director & Visual Strategist for alt-heavy music, artist branding, and visual culture. I help musicians, bands, and creative teams turn their sound into a recognizable visual world, from artist identity and release campaigns to social media direction, merch concepts, cover art, and content systems. My background combines graphic design, art direction, illustration, social media strategy, and digital storytelling. I’m especially drawn to darker, heavier, emotionally charged music scenes where visuals are not just decoration, but part of the mythology around the artist. I create work that feels intentional, cinematic, and culture-aware: visual systems that help artists look more cohesive, communicate their identity clearly, and build a stronger connection with their audience. Currently open to remote projects involving artist branding, creative direction, release visuals, social content strategy, merch direction, and visual audits for alt, metal, rock, post-hardcore, experimental, and heavy music artists.

Available to hire

Creative Director & Visual Strategist for alt-heavy music, artist branding, and visual culture.
I help musicians, bands, and creative teams turn their sound into a recognizable visual world, from artist identity and release campaigns to social media direction, merch concepts, cover art, and content systems.

My background combines graphic design, art direction, illustration, social media strategy, and digital storytelling. I’m especially drawn to darker, heavier, emotionally charged music scenes where visuals are not just decoration, but part of the mythology around the artist.

I create work that feels intentional, cinematic, and culture-aware: visual systems that help artists look more cohesive, communicate their identity clearly, and build a stronger connection with their audience.

Currently open to remote projects involving artist branding, creative direction, release visuals, social content strategy, merch direction, and visual audits for alt, metal, rock, post-hardcore, experimental, and heavy music artists.

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