I am a Performance Marketing Strategist with 10+ years of hands-on experience scaling B2C and eCommerce brands through Paid Search, Social, and Display. I’ve managed budgets of £500k+ monthly and driven international growth for brands including Suit Direct, Ben Sherman, and Wolverine Worldwide. I specialise in creative testing, funnel optimisation, and subscription-style user acquisition strategies, with 9 years of advanced Google Analytics expertise turning data into insight and action. I’m equally comfortable executing campaigns hands-on or shaping strategy at leadership level, bringing the responsiveness and focus required for fast-growth, scale-up environments.

Jack Burton

I am a Performance Marketing Strategist with 10+ years of hands-on experience scaling B2C and eCommerce brands through Paid Search, Social, and Display. I’ve managed budgets of £500k+ monthly and driven international growth for brands including Suit Direct, Ben Sherman, and Wolverine Worldwide. I specialise in creative testing, funnel optimisation, and subscription-style user acquisition strategies, with 9 years of advanced Google Analytics expertise turning data into insight and action. I’m equally comfortable executing campaigns hands-on or shaping strategy at leadership level, bringing the responsiveness and focus required for fast-growth, scale-up environments.

Available to hire

I am a Performance Marketing Strategist with 10+ years of hands-on experience scaling B2C and eCommerce brands through Paid Search, Social, and Display. I’ve managed budgets of £500k+ monthly and driven international growth for brands including Suit Direct, Ben Sherman, and Wolverine Worldwide.

I specialise in creative testing, funnel optimisation, and subscription-style user acquisition strategies, with 9 years of advanced Google Analytics expertise turning data into insight and action. I’m equally comfortable executing campaigns hands-on or shaping strategy at leadership level, bringing the responsiveness and focus required for fast-growth, scale-up environments.

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Language

English
Fluent

Work Experience

Paid Search Manager at Baird Group
July 1, 2021 - October 6, 2025
Owned SEM strategy across Google Ads, Meta and Display, delivering strong ROAS while scaling acquisition. Managed large-scale ecommerce budgets (£100k+ monthly) and ran challenger campaigns with smaller, tightly optimized spend. Launched international expansion with SEM campaigns in EM EA and North America to establish challenger positions in new markets. Built an AI-first Shopping feed architecture enabling bespoke product data structures and sharper Shopping Ads performance. Designed and executed A/B tests and landing page experiments, briefing creative assets, testing ad formats, and scaling winners to maximise efficiency. Led the acquisition team and represented Paid Media in senior leadership meetings, contributing to board-level strategy. Coordinated with CRO, creative, and optimization partners to drive continuous testing and innovation.
Senior PPC Manager at Stickyeyes
September 1, 2018 - June 30, 2021
Directed multi-channel paid strategy for B2C and B2B clients, managing £4M+ in annual budgets. Executed SEM campaigns for international demand generation, including Adobe and Saudi Aramco, aligned with complex enterprise sales funnels. Managed Paid Search & Social strategy for Wolves worldwide during COVID, delivering 100%+ YoY growth through social expansion and best-in-class Paid Search, plus international growth. Built strong client trust by presenting insights and turning performance data into actionable recommendations.
Senior PPC Executive at IDHL Group
November 1, 2016 - August 31, 2018
Managed daily SEM operations including bids, pacing, keywords, and A/B testing. Supported the new business team with audits and insights, contributing to successful pitches.
Graduate PPC Manager at Global Search Marketing
September 1, 2015 - October 31, 2016
Built and optimized SME campaigns, gaining strong foundations in PPC structure and analysis.

Education

BSc Mathematics at Aberystwyth University
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Consumer Goods, Education, Healthcare, Life Sciences, Travel & Hospitality