Jack Burton

Owned SEM strategy across Google Ads, Meta and Display, delivering strong ROAS while scaling acquisition. Managed large-scale ecommerce budgets (£100k+ monthly) and ran challenger campaigns with smaller, tightly optimized spend. Launched international expansion with SEM campaigns in EM EA and North America to establish challenger positions in new markets. Built an AI-first Shopping feed architecture enabling bespoke product data structures and sharper Shopping Ads performance. Designed and executed A/B tests and landing page experiments, briefing creative assets, testing ad formats, and scaling winners to maximise efficiency. Led the acquisition team and represented Paid Media in senior leadership meetings, contributing to board-level strategy. Coordinated with CRO, creative, and optimization partners to drive continuous testing and innovation.

Directed multi-channel paid strategy for B2C and B2B clients, managing £4M+ in annual budgets. Executed SEM campaigns for international demand generation, including Adobe and Saudi Aramco, aligned with complex enterprise sales funnels. Managed Paid Search & Social strategy for Wolves worldwide during COVID, delivering 100%+ YoY growth through social expansion and best-in-class Paid Search, plus international growth. Built strong client trust by presenting insights and turning performance data into actionable recommendations.

Managed daily SEM operations including bids, pacing, keywords, and A/B testing. Supported the new business team with audits and insights, contributing to successful pitches.