Available to hire
Hi, I’m Jacob Clifton—a results-driven Content Strategist and SEO consultant with over 15 years of experience building and scaling digital content programs that reach audiences at scale. I design comprehensive content ecosystems, from editorial voice and workflows to data-driven SEO strategies, to drive audience engagement and business objectives.
I thrive on leading cross-functional teams to deliver focused, brand-aligned content across initiatives. My work spans media, entertainment, SaaS, and consumer brands, always with an emphasis on measurable impact and a thoughtful, user-first approach.
Experience Level
Language
English
Fluent
Work Experience
Content Strategist & SEO Consultant at You Fit Gyms
January 1, 2023 - PresentDeveloped and A/B tested B2B web pages and SEO content, adhering to AP and Chicago style guides to optimize for audience conversion and engagement. Directed cross-functional teams to ensure content optimization, focus, and brand alignment across all initiatives.
Content Writer, Editor & Strategist at Big D Creative / Dallas SEO Dogs
January 1, 2022 - PresentDesigned and executed tailored SEO and content strategies for a diverse portfolio of national and local brands. Authored authoritative weekly and monthly blog content for a diverse client base, specializing in emerging topics such as Artificial Intelligence.
Content Moderator at Meta
December 31, 2018 - October 9, 2025Enforced platform integrity by evaluating and containing the spread of hate speech and dismantling hate groups. Contributed to the enhancement of machine learning models designed to combat global terror, child exploitation, and white nationalism.
Deputy Editor at Tribune Media / Screener
December 31, 2017 - October 9, 2025Grew a multi-million-dollar entertainment site from the ground up to over 1 million monthly readers within six months. Built the entire content ecosystem, establishing the brand's editorial voice, operational workflows, style guide, and social media strategy. Authored and managed a weekly newsletter, establishing it as the primary driver of organic traffic and reader engagement site-wide.
Content Writer at Discovery Network
December 31, 2012 - October 9, 2025Authored twice-weekly science and technology blogs that consistently outperformed major sites across the Discovery/Science brand family. Synthesized complex scientific white papers and research into informative, long-form articles, slideshows, and quizzes for the How Stuff Works educational brand.
Staff Writer at Television Without Pity
December 31, 2014 - October 9, 2025Wrote a captivating television and culture critique column that engaged over 1 million readers weekly. Built a community of thousands through syndicated columns featured on Tor.com, The Austin Chronicle, MSNBC, Yahoo!, reaching millions of readers. Drove a 500% increase in revenue by strategically re-packaging and re-mixing existing content library for e-commerce.
Community Manager at Bravo.com
December 31, 2014 - October 9, 2025Developed and implemented universal standards and procedures to maintain brand integrity and guide high-volume community conversations. Key leader in community involvement, defining and upholding the site's ethos. Delivered weekly reports to programming executives on user trends and needs, directly influencing programming and content decisions.
Content Strategist & SEO Consultant at You Fit Gyms
January 1, 2023 - PresentDeveloped and A/B tested B2B web pages and SEO content, adhering to AP and Chicago style guides to optimize audience conversion and engagement. Directed cross-functional teams to ensure content optimization, focus, and brand alignment across all initiatives.
Content Writer, Editor & Strategist at Big D Creative / Dallas SEO Dogs
January 1, 2022 - PresentDesigned and executed tailored SEO and content strategies for a diverse portfolio of national and local brands. Authored authoritative weekly and monthly blogs for a diverse client base, specializing in emerging topics such as Artificial Intelligence.
Content Moderator at Meta
January 1, 2018 - October 9, 2025Enforced platform integrity by evaluating and containing the spread of hate speech and disinformation.
Deputy Editor at Tribune Media / Screener
January 1, 2017 - October 9, 2025Helped lead editorial operations, overseeing talent recruitment, content planning, editing, and assignments on a high-velocity schedule.
Content Marketing Manager at Crate Joy LLC
January 1, 2016 - PresentDeveloped and executed targeted content marketing campaigns that drove increased user engagement on a SaaS platform. Expanded the company's market presence by forging strategic relationships with key industry entrepreneurs and influencers. Led the complete communications strategy, owning internal, external, and UI messaging while establishing the brand style guide.
Editor at Gawker Media Group
January 1, 2014 - October 9, 2025Managed a team of 100+ freelance writers, overseeing talent recruitment, content planning, editing, and assignments on a high-velocity schedule. Authored engaging entertainment and lifestyle pieces for a large daily audience. Built and scaled a new content vertical to 1+ million monthly readers in six months. Used analytics (Google Analytics, Chartbeat) to inform A/B testing and editorial strategy.
Featured Content Writer at Discovery Network
January 1, 2012 - October 9, 2025Authored science and technology blog posts that consistently outperformed major sites within the Discovery/Science family.
Staff Writer at Television Without Pity
January 1, 2014 - October 9, 2025Wrote a captivating television and cultural criticism column that engaged over 1 million readers weekly.
Community Manager at Bravo.com
January 1, 2014 - October 9, 2025Developed and implemented universal standards and processes to maintain brand integrity and guide high-volume community conversations; delivered weekly reports to programming executives on user trends and needs to inform programming and content decisions.
Content Strategist & SEO Consultant at You Fit Gyms
January 1, 2023 - PresentDeveloped and A/B tested B2B webpages and SEO content, adhering to AP and Chicago style guidelines to optimize for audience conversion and engagement. Directed cross-functional teams to ensure content optimization, focus, and brand alignment across initiatives.
Content Writer, Editor & Strategist at Big D Creative / Dallas SEO Dogs
January 1, 2022 - PresentDesigned and executed targeted SEO and content strategies for a diverse portfolio of national and local brands. Authored authoritative weekly and monthly blog content for a diverse client base, specializing in emergent topics such as Artificial Intelligence. Built a comprehensive content ecosystem, establishing the brand's editorial voice, operational workflows, style guide, and social media strategy. Piloted new content marketing formats and built high-performing freelance writing teams to serve high-value clients.
Content Moderator at Meta
December 31, 2018 - October 9, 2025Enforced platform integrity by evaluating and containing the spread of hate speech and dismantling hate groups.
Deputy Editor at Tribune Media / Screener
December 31, 2017 - October 9, 2025Grew a multi-million dollar entertainment site from the ground up to over 1 million monthly readers. Built the entire content ecosystem, establishing editorial voice, workflows, style guide, and social media strategy. Authored and managed a weekly newsletter, establishing it as the primary driver of organic traffic and reader engagement site-wide. Contributed to brand growth and content strategy.
Content Marketing Manager at Cratejoy LLC
December 31, 2016 - October 9, 2025Developed and executed targeted content marketing campaigns that drove a significant increase in user engagement across the SaaS platform. Expanded the company's market presence by forging strategic relationships with key industry entrepreneurs and influencers. Directed the complete communications strategy, owning internal, external, and UI messaging while developing a comprehensive brand style guide. Pioneered new content marketing formats and built high-performing freelance writing teams to serve high-value clients.
Editor at Gawker Media Group
December 31, 2014 - October 9, 2025Authored compelling news and entertainment articles; built the brand's editorial voice; led weekly newsletter development and drove readership.
Staff Writer at Discovery Network
December 31, 2012 - October 9, 2025Authored twice-weekly science and technology blogs that consistently outperformed major sites across the Discovery/Science brand family. Synthesized complex scientific white papers and research into informative, long-form articles, slide shows, and quizzes for the How Stuff Works educational brand.
Staff Writer at Television Without Pity
December 31, 2014 - October 9, 2025Wrote captivating television and culture criticism columns that engaged a large audience; built a community of thousands through syndicated columns on Tor.com, The Austin Chronicle, MSNBC, and Yahoo!, reaching millions of readers. Drove revenue growth by re-packaging and remixing existing content for e-commerce.
Community Manager at Bravo.com
December 31, 2014 - October 9, 2025Developed and implemented universal standards and procedures to maintain brand integrity and guide high-volume community conversations. Key leader in community involvement; delivered weekly reports to programming executives on user trends and needs, influencing programming and content decisions.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other, Retail, Education
Experience Level
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