I am a Creative Director and Brand Strategist with 20 years of experience elevating brands at the intersection of wellness, sustainability, and design. I turn soulful identity into measurable growth through authentic digital and product narratives, transformational storytelling, and high-impact global campaigns. As the founder and lead Creative Director, I’ve launched a wellness education platform and CPG line, growing audiences by 200% in 18 months through omni-channel content and sensory experiences. I’ve developed award-winning brand identities, packaging, and product strategies, and led immersive experiences for clients like 1 Hotels and Warner Music Group, boosting event engagement by 60%. I manage remote creative and customer experience with Slack, Asana, and Zoom, building a 10k+ online community and increasing social engagement by 95% through transformational storytelling and influencer partnerships in nutrition, metaphysical, and beauty spaces.…

Jacqueline Zajdman

I am a Creative Director and Brand Strategist with 20 years of experience elevating brands at the intersection of wellness, sustainability, and design. I turn soulful identity into measurable growth through authentic digital and product narratives, transformational storytelling, and high-impact global campaigns. As the founder and lead Creative Director, I’ve launched a wellness education platform and CPG line, growing audiences by 200% in 18 months through omni-channel content and sensory experiences. I’ve developed award-winning brand identities, packaging, and product strategies, and led immersive experiences for clients like 1 Hotels and Warner Music Group, boosting event engagement by 60%. I manage remote creative and customer experience with Slack, Asana, and Zoom, building a 10k+ online community and increasing social engagement by 95% through transformational storytelling and influencer partnerships in nutrition, metaphysical, and beauty spaces.…

Available to hire

I am a Creative Director and Brand Strategist with 20 years of experience elevating brands at the intersection of wellness, sustainability, and design. I turn soulful identity into measurable growth through authentic digital and product narratives, transformational storytelling, and high-impact global campaigns.

As the founder and lead Creative Director, I’ve launched a wellness education platform and CPG line, growing audiences by 200% in 18 months through omni-channel content and sensory experiences. I’ve developed award-winning brand identities, packaging, and product strategies, and led immersive experiences for clients like 1 Hotels and Warner Music Group, boosting event engagement by 60%. I manage remote creative and customer experience with Slack, Asana, and Zoom, building a 10k+ online community and increasing social engagement by 95% through transformational storytelling and influencer partnerships in nutrition, metaphysical, and beauty spaces.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

FOUNDER, CREATIVE DIRECTOR AND BRAND STRATEGIST at As Above Herbals
January 1, 2016 - Present
Launched a wellness + education platform and CPG line, achieving 200% audience growth in 18 months through omni-channel content, digital transformational storytelling and sensory experience. Developed award-winning innovative brand identity, product strategy, packaging, and visual design from concept to launch. Led immersive experiences (virtual & in-person) for clients including 1 Hotels and Warner Music Group boosting event engagement rates by 60% . Directed all remote creative, digital marketing, and customer experience, leveraging Slack, Asana, and Zoom to manage teams and partners across time zones. Fostered a culture of creativity and collaboration. Built a 10k+ online community and nurtured brand collaborations, increasing social engagement by 95% through transformational storytelling and influencer partnerships in the nutrition + metaphysical + and beauty spaces.
VARIOUS ROLES IN FASHION AND LIFESTYLE DESIGN, CREATIVE DIRECTION, BRAND DEVELOPMENT, IDENTITY AND NARRATIVE. at REEBOK HIGHLIFE, NAUTICA, CALVIN KLEIN, EVERLAST, CHAMPION, RALPH LAUREN
August 1, 2005 - December 31, 2015
Drove cohesive storytelling campaigns and product lines across global wellness, lifestyle, and fashion platforms—resulting in up to 30% YoY increase in engagement, bridging creativity and strategy. Integrated health and sustainability branding with market trends and insights to support new product launches and rebrands. Managed remote and cross-functional creative teams (marketing, production, design) to accelerate project delivery and improve launch efficiency. Executed campaigns in design and across multiple channels, strengthening brand recognition and meeting key growth KPIs.

Education

Herbalist Certification at Gaia School of Healing and Earth Education
January 1, 2017 - January 1, 2017
BFA Fine Arts at Otis College of Art and Design
January 1, 2005 - January 1, 2005
DALI Program at Central Saint Martins, UK
January 1, 2004 - January 1, 2004

Qualifications

Herbalist Certification
January 1, 2017 - January 1, 2017

Industry Experience

Healthcare, Consumer Goods, Media & Entertainment, Education, Professional Services, Retail
    uniE621 Pitch Deck
    Display of Creative Direction and Brand Strategy spanning mood, process and content execution in the lifestyle, design and wellness spaces. Exhibiting multi platform campaigns, digital events promotion, immersive events, content experience, original graphics and community engagement. branding illustrator designer webdesigner graphicdesigner…