Hi, I’m Jacqueline Leow. I’m a Design Ops specialist focused on Figma, design systems, and AI-driven workflows to scale creative ideas into practical products.
I’ve built expertise across design tooling (Photoshop, Illustrator, InDesign, Premiere Pro) and collaborative processes, always aiming to translate user needs into delightful experiences while bridging design with development. I enjoy learning new technologies and reflecting them in my work for lasting impact.
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The Challenge
With the Philips Official YouTube channel serving a diverse audience across the APAC region, maintaining visual cohesion is a massive undertaking. Without a unified system, brand consistency often gets “lost in translation,” resulting in fragmented visual storytelling, poor thumbnail visibility, and diluted brand equity.
The Strategic Solution
I developed a comprehensive Visual Identity Playbook specifically for the YouTube ecosystem. This wasn’t just a set of rules; it was a technical and creative framework designed to empower local markets while protecting the global brand.
The Challenge
With the Philips Official YouTube channel serving a diverse audience across the APAC region, maintaining visual cohesion is a massive undertaking. Without a unified system, brand consistency often gets “lost in translation,” resulting in fragmented visual storytelling, poor thumbnail visibility, and diluted brand equity.
The Strategic Solution
I developed a comprehensive Visual Identity Playbook specifically for the YouTube ecosystem. This wasn’t just a set of rules; it was a technical and creative framework designed to empower local markets while protecting the global brand.
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