Jacquelyn M
Hello! My name is Jacquelyn and I am a digital marketing professional with over 4+ years of agency experience and a graduate of the Digital Marketing Management program from the University of Toronto.
About
Hello! My name is Jacquelyn and I am a digital marketing professional with over 4+ years of agency experience and a graduate of the Digital Marketing Management program from the University of Toronto. In my previous roles, I have helped both e-commerce and lead generation clients further their monthly revenue or registrations across digital platforms. I have experience creating and optimizing Facebook & Instagram ads as well as various Google ads - including Search (SEM), Display, Video and Performance Max - representing all levels of the marketing funnel. I also have experience publishing LinkedIn ads, TikTok ads and Microsoft ads to further advertising objectives. I am happy to work alongside those not familiar with tech as well as business owners looking for fresh advertising ideas.
- 6 years' experience
- Joined September 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Agriculture & Mining
- Consumer Goods
- Education
- Non-Profit Organization
- Retail
- Travel & Hospitality
Work experience· 7 roles
Client industries: Makeup & Cosmetics, Women's Fashion, Home Furniture, Travel Services, Cybersecurity Services · Built, published and optimized Google ads, Meta ads, TikTok ads and LinkedIn ads for both e-commerce and lead gen clients · Created and presented monthly dashboards highlighting MoM and YoY resultsClient industries: Makeup & Cosmetics, Women's Fashion, Home Furniture, Travel Services, Cybersecurity Services · Built, published and optimized Google ads, Meta ads, TikTok ads and LinkedIn ads for both e-commerce and lead gen clients · Created and presented monthly dashboards highlighting MoM and YoY results
Client industry: Automotive • Built, published and optimized Search, Performance Max, Display and Video ads across both Google and Microsoft search engines • Delivered weekly & monthly reporting to the client - encompassing data analysis and next steps • Trained and mentored new team members - reviewing budget pacing and how-to operate in the UIs • Conducted industry and audience research using various media planning tools
• Created and published ad campaigns on Google and Microsoft search engines • Pulled reports and optimized campaigns while maintaining client budgets
Education
Courses: • Foundations of Digital Strategy & Marketing Management • Search Engine Marketing • Social Media Strategy
Certifications and awards
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