Available to hire
Hi there, I’m Yurong Gao. I’m a marketing professional with a dual background in film production and digital marketing, blending storytelling with data-driven strategy. I’ve built AI-assisted content workflows, driven large-scale integrated campaigns, and launched a DTC brand from scratch. My work spans AI tech, FMCG media, and film promotion, where I optimize short-video ecosystems, extract consumer insights, and push performance marketing to deliver measurable results.
I’m passionate about combining creative vision with rigorous analytics to tell compelling stories that move audiences and grow brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Marketing Intern at Moonshot AI (Kimi)
September 1, 2024 - April 30, 2025Researched user behaviour on short-video ads across China’s top social platforms, pinpointing high-value use cases to sharpen first-screen hooks, lifting 3-second retention by 15%+. Facilitated cross-team adoption of a Claude-based multi-agent scriptwriting workflow across 10+ agencies, boosting script output by 500% and video completion rate by 10%. Partnered with 50+ KOLs selected via a hook-scene matching framework, driving 20+ videos to 10K+ likes with a 40% viral rate (YoY +20%).
Marketing Intern at Renwu Magazine
January 1, 2024 - April 30, 2024Coordinated Renwu Magazine’s IP event: a 1,000-person live talk and 5,000+ attendee market, driving 340M+ impressions. Led EXEED Auto brand collaboration across 7 platforms (35K+ engagements) and supported OSM’s Women’s Day campaign with a UGC activation that drove 100K+ article reads. Secured on-site brand placements for Shiseido with 10+ KOL and media partnerships.
Film Marketing Intern at Enlight Media
July 1, 2023 - October 31, 2023Developed an 'emotional conflict + plot twist' hook framework for a Zhang Yimou film, yielding 10+ viral videos with 50M+ views; tracked post-release box office data by region to identify growth audiences and pivot content strategy, increasing viral content rate by 20%.
Video & Content Intern at Yuanfudao
April 1, 2022 - July 31, 2022Launched Yuanfudao’s TikTok account from scratch; grew followers by 90K in one month by recutting content with optimized hooks. Overhauled publishing strategy across top short-video platforms, delivering 250+ educational videos with sustained growth.
Founder & Marketing Lead at Sachet Daily
February 1, 2026 - PresentFounded a personalised DTC supplement brand from 0 to 1; directed VI design, e-commerce site build and AI chatbot integration; conducted consumer validation and set up Google Analytics to monitor user behaviour. Achieved 109 waitlist sign-ups and 154 Instagram followers in 7 weeks with zero paid budget, a 59% quiz completion rate and 74.5% non-follower interaction rate.
Strategy Lead at L’Oréal Brandstorm 2026
March 1, 2026 - April 30, 2026Identified a gap between emotional response and stated preference in luxury fragrance consumers, proposing EEG + biometric technology to build a defensible barrier. Reconfigured fragrance from a consumable to a personal emotional tool, launching a DTC subscription archive model to drive loyalty among high-net-worth consumers.
Education
MSc Marketing at University College Dublin
September 1, 2025 - December 31, 2026Broadcasting & Television Directing at Beijing Film Academy
September 1, 2020 - June 30, 2024Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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