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Hi, I'm Jade Simpson, a results-driven Social Media Manager with over twelve years in the travel and tourism industry. I build growth, engagement, and ROI through innovative social strategies, influencer partnerships, and paid media campaigns. I've led global campaigns, launched new content platforms, and mentored teams to thrive in fast-paced environments. I'm passionate about turning insights into action, crisis & reputation management, and driving multimillion-pound outcomes. In my spare time I enjoy exploring travel trends and experimenting with new social formats to keep brands fresh and engaging.…Hi, I'm Jade Simpson, a results-driven Social Media Manager with over twelve years in the travel and tourism industry. I build growth, engagement, and ROI through innovative social strategies, influencer partnerships, and paid media campaigns. I've led global campaigns, launched new content platforms, and mentored teams to thrive in fast-paced environments. I'm passionate about turning insights into action, crisis & reputation management, and driving multimillion-pound outcomes. In my spare time I enjoy exploring travel trends and experimenting with new social formats to keep brands fresh and engaging.

Jade Simpson

Social Media Manager, Content Creator, Community Manager, +7

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Hi, I'm Jade Simpson, a results-driven Social Media Manager with over twelve years in the travel and tourism industry. I build growth, engagement, and ROI through innovative social strategies, influencer partnerships, and paid media campaigns. I've led global campaigns, launched new content platforms, and mentored teams to thrive in fast-paced environments. I'm passionate about turning insights into action, crisis & reputation management, and driving multimillion-pound outcomes. In my spare time I enjoy exploring travel trends and experimenting with new social formats to keep brands fresh and engaging.…Hi, I'm Jade Simpson, a results-driven Social Media Manager with over twelve years in the travel and tourism industry. I build growth, engagement, and ROI through innovative social strategies, influencer partnerships, and paid media campaigns. I've led global campaigns, launched new content platforms, and mentored teams to thrive in fast-paced environments. I'm passionate about turning insights into action, crisis & reputation management, and driving multimillion-pound outcomes. In my spare time I enjoy exploring travel trends and experimenting with new social formats to keep brands fresh and engaging.

Available to hire

Hi, I’m Jade Simpson, a results-driven Social Media Manager with over twelve years in the travel and tourism industry. I build growth, engagement, and ROI through innovative social strategies, influencer partnerships, and paid media campaigns. I’ve led global campaigns, launched new content platforms, and mentored teams to thrive in fast-paced environments. I’m passionate about turning insights into action, crisis & reputation management, and driving multimillion-pound outcomes. In my spare time I enjoy exploring travel trends and experimenting with new social formats to keep brands fresh and engaging.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Social Media Manager at TUI Group

January 1, 2016 - November 30, 2025

Led social media strategy, execution, and performance across organic, paid, and influencer campaigns for TUI Group. Managed and mentored Social Media Executives to ensure brand alignment. Oversaw planning and delivery of paid ads, content shoots, competitions, and influencer collaborations. Monitored social listening and reputation management; produced insights for leadership and presented monthly performance reports to MD and senior stakeholders.

Social Media Marketing Executive at TUI Group

October 1, 2013 - December 1, 2015

Built and managed Thomson Scene and Naughty Reunion communities to 52,000+ followers. Delivered live social content and community management during Tunisia crisis response. Awarded Added Value (2016) for independently managing 13+ brand accounts and campaigns.

Customer Support Advisor at TUI Travel PLC

January 1, 2010 - January 1, 2013

Top performer in a team of 10, exceeding SLA targets.

Receptionist at Menzies Flitwick Manor Hotel

January 1, 2009 - January 1, 2010

Managed guest services and events including an 80-guest wedding.