As Art Director at Maropost, I led the creation of a unified design system across a fast-growing suite of SaaS products — MaroPay, JetSend, and InboxAware. Each had its own tone and technical base, so the challenge was scale: building a shared visual language that could flex across products while staying unmistakably Maropost.

We refined the logo and visual system around clarity, connection, and confidence, balancing vibrant blues and teals with neutral tones for a clean, professional aesthetic. A geometric sans-serif typeface anchored the system, paired with scalable design tokens that defined color, motion, and spacing for both marketing and product.

Built in Figma, the Maropost Design System included reusable components, iconography, and accessibility standards that synced directly with development frameworks. Sub-brands carried distinct accents — MaroPay’s transactional precision, JetSend’s kinetic motion, and InboxAware’s analytical focus — yet all shared the same DNA.

The result was more than a visual refresh; it became a cross-team language that aligned design, marketing, and engineering, reducing design debt and elevating brand consistency across every touchpoint.

The Liz Stanton Studio brand was conceived as an intersection between architecture and artistry — a visual system that mirrors the precision, proportion, and poise of her built work. Based in South Carolina, Liz’s practice reflects a deep respect for regional context, natural light, and timeless form. The goal was to translate that same architectural integrity into a digital and visual language that feels grounded, intelligent, and effortlessly elegant.

We began by defining three brand pillars — structure, serenity, and story — guiding every design decision from typography to tone. The logo, a refined wordmark built on architectural geometry, draws inspiration from drafting notations and grid-based balance. It’s understated yet deliberate, evoking the confidence of a signature on a blueprint.

The brand’s color palette was influenced by the muted hues of the South Carolina coast — warm sand, weathered oak, and cool, misted blues. These tones reflect both the natural environment and the materiality of Liz’s work: wood, stone, and light.

Typography carried equal intent. A modern serif paired with a rational sans created harmony between craftsmanship and clarity — a typographic parallel to the way Liz blends traditional Southern vernacular with contemporary restraint.

The layout system took cues from architectural grids. Every section was proportioned and aligned as though drafted by hand — rhythm, whitespace, and scale working together to create balance. Textures were minimal but tactile: faint paper fibers and structural lines reminiscent of tracing paper and site plans.

On lizstanton.com, the brand system unfolds with architectural precision. The homepage introduces Liz as both a designer and storyteller — her work framed like elevations, her words treated like annotations. Each project page was composed like a portfolio spread, balancing imagery, material studies, and narrative text to convey intent as much as outcome.

Built in Figma, the digital design system used reusable components — hero blocks, project grids, and modular case study layouts — ensuring the site could grow as organically as her portfolio. Motion was handled subtly: smooth transitions, delayed reveals, and gentle scroll cues, echoing the calm rhythm of architectural exploration.

The LawLens logo was born from courtroom charisma and canine creativity — a playful blend of intelligence, precision, and approachability. From the start, the goal was to move away from the overly formal tone of typical legal platforms and create something that felt alive, modern, and a little mischievous.

After exploring a parade of prototypes, we landed on the perfect “pointer” — a symbol of focus, curiosity, and direction. Just as the LawLens platform uses large language models and custom algorithms to interpret South Carolina’s legal statutes, our emblem reflects that same mix of clarity and charm.

That led to the creation of Peter Pointington, our perfectly pointed mascot who embodies everything LawLens stands for: sharp, loyal, and unmistakably original.

We didn’t stop at a single logo. To bring more dimension to the brand, we created sub-identities where Pete could play new roles across the LawLens ecosystem.

LegalPaws became our first spin-off — the “off-the-clock” version of Pete representing LawLens merchandising. The idea was to showcase real, quirky laws still on the books today. For example: Did you know it’s illegal to fish with explosives in South Carolina? And the fine doubles if you don’t report it? LegalPaws turned these oddities into conversation-starting designs, connecting humor with education.

Next came Pointer Press, our editorial arm. Here, Pete transforms into a newsroom reporter — hat, pipe, and all — embodying curiosity and integrity. The aesthetic draws from 18th-century lithography, giving our blog and resources a tactile, credible tone reminiscent of vintage newspapers. The visual language carries through headers, articles, and marketing collateral, making Pointer Press instantly recognizable and distinct from conventional legal media.

Behind the brand sits a robust Figma-based design system, merging Bootstrap 5 foundations with custom LawLens components. This framework allows fast iteration and a consistent experience across marketing, product, and internal tools.

Even standard UI elements, like forms, were designed to reinforce brand personality — a reminder that using LawLens should feel like “a walk in the park,” not a legal maze. By combining modular components with illustrations, we built an interface that’s both functional and fun, showing complex legal data in a human, intuitive way.

The LawLens website ties it all together in a clean, single-page design that mirrors the product’s simplicity and intelligence. Built directly from our design system, it enabled pixel-perfect handoff to developers while freeing time for delightful extras — from falling-domino animations to an interactive time-savings calculator.

Through every layer — from Peter Pointington’s personality to the product UI — LawLens proves that legal tech can be professional without being predictable, combining precision with playfulness in every detail.