Hi, I’m a dynamic marketing professional with hands-on experience planning and executing digital campaigns for beauty aesthetics, medical devices, and consumer beauty goods. I excel at coordinating cross-functional teams, managing events, and crafting social media content that drives brand awareness and consumer adoption. I’ve led regional marketing efforts across Singapore, Malaysia, and the Philippines, including influencer engagement, e-commerce (Shopee), website briefs (WordPress), and performance reporting. I thrive in fast-paced environments and enjoy turning data into actionable insights that fuel growth.…

Hi, I’m a dynamic marketing professional with hands-on experience planning and executing digital campaigns for beauty aesthetics, medical devices, and consumer beauty goods. I excel at coordinating cross-functional teams, managing events, and crafting social media content that drives brand awareness and consumer adoption. I’ve led regional marketing efforts across Singapore, Malaysia, and the Philippines, including influencer engagement, e-commerce (Shopee), website briefs (WordPress), and performance reporting. I thrive in fast-paced environments and enjoy turning data into actionable insights that fuel growth.…

Available to hire

Hi, I’m a dynamic marketing professional with hands-on experience planning and executing digital campaigns for beauty aesthetics, medical devices, and consumer beauty goods. I excel at coordinating cross-functional teams, managing events, and crafting social media content that drives brand awareness and consumer adoption.

I’ve led regional marketing efforts across Singapore, Malaysia, and the Philippines, including influencer engagement, e-commerce (Shopee), website briefs (WordPress), and performance reporting. I thrive in fast-paced environments and enjoy turning data into actionable insights that fuel growth.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Work Experience

Marketing / Project Coordinator at K-Talyst Singapore
July 1, 2020 - Present
Marketing planning and execution of digital marketing campaigns across beauty aesthetic, medical device, and beauty consumable products. Managed advertising campaigns on Facebook Ads Manager, Instagram, TikTok Ads, YouTube Ads, and SEM. Conceptualized and designed website layouts (WordPress) for full-site and landing pages. Created topics and content for social media, scheduled posts, and produced TikTok videos with a non-direct marketing approach to boost organic reach. Generated ads performance reports and targeted analyses. Coordinated printed marketing materials, supported Shopee e-commerce setup, and liaised with external stakeholders such as PR firms and influencers. Planned and executed physical events, managed client arrangements and program scheduling. Maintained regional communications across Malaysia and the Philippines and supervised copywriting, graphic creation and website development tasks.

Education

Bachelor Degree (Hons) in Business Management with Communications at University of Birmingham
January 11, 2030 - January 1, 2018
Diploma in Business Management at Nanyang Polytechnic
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet