I’m Jhanavi Purohit, a brand and visual identity designer from Mumbai, currently pursuing Masters of Design in Innovationa and Service Design, where I enjoy challenging myself through design sprints that blend storytelling, analysis, and visuals. For the past four years, I’ve run an independent freelance practice focused on research-led brand identities and brand systems with genuinely people-centric outcomes. My work spans packaging, editorial/publication design, digital illustration, typography, and pragmatic storytelling that supports world-building and rapid prototyping. I also bring experience in UX research and user experience work, along with AR creation and workshop-led learning, including building a brand from concept through market execution as founder and creative head of Chaikala.…

Jahnvi Purohit

I’m Jhanavi Purohit, a brand and visual identity designer from Mumbai, currently pursuing Masters of Design in Innovationa and Service Design, where I enjoy challenging myself through design sprints that blend storytelling, analysis, and visuals. For the past four years, I’ve run an independent freelance practice focused on research-led brand identities and brand systems with genuinely people-centric outcomes. My work spans packaging, editorial/publication design, digital illustration, typography, and pragmatic storytelling that supports world-building and rapid prototyping. I also bring experience in UX research and user experience work, along with AR creation and workshop-led learning, including building a brand from concept through market execution as founder and creative head of Chaikala.…

Available to hire

I’m Jhanavi Purohit, a brand and visual identity designer from Mumbai, currently pursuing Masters of Design in Innovationa and Service Design, where I enjoy challenging myself through design sprints that blend storytelling, analysis, and visuals. For the past four years, I’ve run an independent freelance practice focused on research-led brand identities and brand systems with genuinely people-centric outcomes.

My work spans packaging, editorial/publication design, digital illustration, typography, and pragmatic storytelling that supports world-building and rapid prototyping. I also bring experience in UX research and user experience work, along with AR creation and workshop-led learning, including building a brand from concept through market execution as founder and creative head of Chaikala.

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Language

English
Fluent
Hindi
Fluent

Work Experience

AR Researcher and Creator (Snap AR) at Mind Garden - Social Project
July 1, 2024 - November 30, 2024
Created and researched AR experiences with large-scale impression reach. Led beginner and intermediate workshops for Snap AR creators.
Founder and Creative Head at Chaikala
February 1, 2024 - October 1, 2025
Built a brand from concept to market execution. Designed visual identity, packaging, market collaterals, and promotions; owned creative direction from brand strategy through launch materials.
AR Researcher and Creator (Snap AR) at Snapchat × Under 25 HQ
May 1, 2022 - July 31, 2023
Conducted AR research and created Snap lenses with large-scale reach. Led beginner and intermediate workshops for Snap AR creators.
Freelance Visual Design (Branding, Research and Graphic Design)
May 1, 2021 - Present
Independent freelance practice creating research-led brand identities and brand systems. Delivers people-centric outcomes across branding and design assets, including graphic and visual design for clients globally.
Junior Designer
March 1, 2021 - May 1, 2021
Worked as a junior designer supporting multiple NGOs, including Handout Foundation, Badlav Seva Samiti, and SEVA Charitable Trust, contributing to design outputs such as communication materials and collateral.

Education

Bachelor of Design at National Institute of Design, Assam
January 1, 2021 - January 1, 2025
Bachelor of Arts at Sophia College for Women
January 1, 2020 - January 1, 2021
Humanities at Mithibai College of Arts Secondary High School
January 1, 2018 - January 1, 2020
Master of Design at Glasgow School of Art
September 21, 2026 - September 30, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization