I’m Jhanavi Purohit, a brand and visual identity designer from Mumbai, currently pursuing Masters of Design in Innovationa and Service Design, where I enjoy challenging myself through design sprints that blend storytelling, analysis, and visuals. For the past four years, I’ve run an independent freelance practice focused on research-led brand identities and brand systems with genuinely people-centric outcomes.
My work spans packaging, editorial/publication design, digital illustration, typography, and pragmatic storytelling that supports world-building and rapid prototyping. I also bring experience in UX research and user experience work, along with AR creation and workshop-led learning, including building a brand from concept through market execution as founder and creative head of Chaikala.
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