his project focused on building a wellness brand from the ground up, transforming an early-stage idea into a market-ready business. Florencia Wellness was created to bring together Pilates, florals, and community-led experiences, and needed a brand and website foundation strong enough to support launch, bookings, events, and future growth.

The work included naming, brand strategy, visual identity, messaging, and website design. The goal was to create a differentiated wellness brand that felt warm, intentional, and memorable, while also helping the business move beyond concept into a clearer customer journey. Alongside the visual identity, the digital experience was designed to support event promotion, class visibility, and a more connected path from interest to action.

The final result was a cohesive brand and website system that gave Florencia Wellness a strong foundation for launch and a more strategic platform for growing classes, events, and future offerings.

This project focused on building a mental health and performance brand for athletes, teams, and high performers navigating pressure, identity, wellbeing, and performance. The goal was to create a brand that felt credible and grounded, while moving away from softer, more traditional therapy aesthetics into something clearer, stronger, and more performance-oriented.

The work included brand strategy, messaging, visual identity, and brand guidelines. The final system was designed to balance clinical trust with a more structured and athletic visual direction, helping the brand feel both approachable and professional. A strong emphasis was placed on clarity in positioning and language so services could be communicated responsibly, without crossing into messaging that felt misleading or overly clinical.

The final result was a complete brand system built to support website design, social media, educational content, workshops, and long-term service growth across both mental health and performance-focused spaces.

This project explored how to evolve a personal trainer’s business into a fuller fitness brand with room to grow. The goal was to build a stronger foundation that could support more than one-on-one training, creating space for broader services, community, wellness, and future studio growth.

The work included brand strategy, visual identity design, marketing direction, and website design. The brand was shaped to feel calm, grounded, and expansive, with Mediterranean-inspired visual cues that helped set it apart from more generic fitness branding. The website and brand system were designed to support a clearer and more established business presence, while giving the founder room to grow into a larger vision.

The final result was a more cohesive fitness brand that helped shift the business from a personal training offer into something broader, more scalable, and better positioned for long-term growth.

ScriptShare required a digital product experience that felt professional, easy to navigate, and clear for users interacting with health-related information. The challenge was to create an interface that balanced usability and trust while keeping the experience modern and approachable.

I worked on the UX/UI design, helping shape screen layouts, flows, and the broader interface direction. The focus was on creating a cleaner user experience, improving the clarity of the product structure, and designing screens that felt more intuitive and visually cohesive.

The final work supported a stronger health-tech experience that felt easier to use and more aligned with the level of trust expected in a healthcare-facing product.

InKine is a fitness intelligence app concept focused on helping users better understand performance, training, and body data through a more modern digital experience. The product required UX/UI thinking that could balance clarity, motivation, and structure while making the interface feel premium and approachable.

I worked on app design concepts and user experience direction, shaping screens and flows that supported a cleaner and more intuitive product experience. The work focused on hierarchy, interface clarity, and the overall visual system needed to make the app feel coherent and high quality.

The result was a stronger product direction with app screens that felt more polished, structured, and aligned with a fitness-tech audience.

Clarity Counselling needed a refreshed brand and website that felt more trustworthy, user-friendly, and aligned with the quality of care they provide. The goal was to create a clearer digital presence that would make it easier for potential clients to understand the practice, feel comfortable moving forward, and navigate the site with less friction.

I led the rebrand and website redesign, developing a more polished visual identity and a cleaner online experience that better reflected the practice’s professionalism and warmth. This included refining the brand direction, improving the structure of the site, and designing a more intuitive user journey across key pages.

The final result was a more cohesive and elevated brand presence, paired with a website that felt easier to use and better matched the level of service the business had grown into.

View full project: https://www.twine.net/signin