Available to hire
I’ve delivered internationally awarded brand, campaign, and experience projects for global organisations and ambitious brands. Working with leading agencies and clients who care about results as much as ideas, I’ve helped win pitches, build brands, and launch campaigns, learning that most problems are solved somewhere between strategy, craft, and a bit of magic.
I’m a collaborative leader who’s comfortable leading creative departments, working shoulder-to-shoulder in small teams, and getting properly hands-on when the work calls for it. If you’re after a creative who can present clearly to clients and C-suite, while still sweating the details, let’s connect.
Experience Level
Expert
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Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Creative Director at Daylight
January 1, 2025 - PresentContract role working with the ECD to develop bold, insight-led creative for clients such as the World Health Organization and Southern Cross. Lead concepting, pitches, and execution across film, digital, & social, shaping brand storytelling and lifting design craft across the studio.
Creative Director & Brand Marketing Manager at Petdirect
January 1, 2024 - January 1, 2025Led the development and launch of Petdirect’s first brand platform. Ran an in-house design team and integrated freelance editors and animators for specialised projects. Directed the brand design for Petdirect’s inaugural physical store, which was awarded Best Big Box Store in the country.
Integrated Creative Director at Bastion Shine
January 1, 2023 - January 1, 2024Developed key concepts for major campaigns, including the Air New Zealand rebrand and Christmas campaign. Directed a nationwide Spark SME campaign and oversaw large-budget Spark campaigns, including TV commercial productions, leading junior creative teams.
Associate Creative Director at True
January 1, 2022 - January 1, 2023Led the creative output for Ballance, the agency’s largest client. Managed all aspects of national shoots across New Zealand, fostering strong relationships with clients and key stakeholders.
Associate Creative Director at Special Auckland
January 1, 2021 - January 1, 2022Played a key role in numerous new business pitches and secured significant projects with existing clients.
Creative Group Head at YoungShand
January 1, 2020 - January 1, 2021Responsible for creating multiple award-winning campaigns and securing new business through successful pitches. Worked in a creative team while also providing creative direction to teams.
Creative Group Head at Colenso BBDO
January 1, 2015 - January 1, 2020Served as Creative Group Head for Spark, the agency’s top client. Worked in a creative team while simultaneously leading multiple creative teams on the account. Instrumental in winning numerous international awards and driving significant new business wins through competitive pitches.
Senior Creative at RappTribal
January 1, 2012 - January 1, 2015Senior creative developing campaigns; contributed to multiple accounts during 2012-2015.
Creative at Publicis Mojo
January 1, 2008 - January 1, 2012Creative role spanning campaigns from 2008-2012.
Graphic Designer at Meadowset Graphics
January 1, 2004 - January 1, 2008Graphic design work building foundations for later leadership roles in advertising and brand design.
Contract Creative Director at Daylight
January 1, 2025 - PresentWorking closely with the ECD to develop bold, insight-led creative for clients like the World Health Organization and Southern Cross. Leading concepting, pitch work, and execution across film, digital, & social as well as helping shape brand storytelling and lift design craft across the studio.
Contract Integrated Creative Director at Bastion Shine
January 1, 2023 - January 1, 2024Developed key concepts for major campaigns, including the Air New Zealand rebrand and Christmas campaign. Creative Directed a nationwide Spark SME campaign and oversaw large-budget Spark campaigns, including TV commercial productions, leading junior creative teams.
Contract Associate Creative Director at Special Auckland
January 1, 2021 - January 1, 2022Played a key role in numerous new business pitches and secured significant projects with existing clients.
Education
Diploma of Creative Advertising at Axis Adschool
January 11, 2030 - January 1, 2008Diploma of Graphic Design at Media Design School
January 11, 2030 - January 1, 2003Certificate of Graphic Design at AUT
January 11, 2030 - January 1, 2002Diploma of Creative Advertising at Axis Adschool
January 1, 2008 - January 31, 2026Diploma of Graphic Design at Media Design School
January 1, 2003 - January 31, 2026Certificate of Graphic Design at AUT
January 1, 2002 - January 31, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Healthcare, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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