I am writing to express my interest in the Freelance PPC Manager position. With over a decade of experience in digital marketing and a proven track record in managing and optimising paid media campaigns, I am confident in my ability to contribute effectively to your team. In my current role as PPC Manager at Stowe Family Law LLP, I oversee a £4.7 million annual budget across Paid Search, Programmatic, Paid Social, and Affiliates, driving consumer acquisition and long-term business growth. My responsibilities include: Collaborating with cross-functional teams to align paid digital strategies with wider marketing initiatives. Optimising lead generation efforts to balance immediate conversions with long-term customer value, considering consumer lifecycles ranging from one week to two years. Implementing the latest Google products to drive incremental growth and enhance media value. Refining ad creatives, placements, and bidding strategies to improve visibility, engagement, and conversion rates. Alongside this, I provide freelance performance marketing services through my brand, jakeburton.co.uk. I specialise in multi-channel lead generation and ROI-driven advertising strategies across Paid Search, Display, Social, and CRM workflows. My freelance work involves: Managing and optimising paid media campaigns to maximise acquisition and lifetime value. Developing data-driven marketing strategies that align with business objectives and compliance guidelines. Creating and refining landing pages, ad creatives, and A/B testing frameworks to improve conversion rates. Implementing and managing CRM workflows, including email, SMS, and call sequences, to enhance lead nurturing and retention. I would welcome the opportunity to discuss how my skills and experience align with this role. Thank you for your time and consideration, and I look forward to hearing from you.…I am writing to express my interest in the Freelance PPC Manager position. With over a decade of experience in digital marketing and a proven track record in managing and optimising paid media campaigns, I am confident in my ability to contribute effectively to your team. In my current role as PPC Manager at Stowe Family Law LLP, I oversee a £4.7 million annual budget across Paid Search, Programmatic, Paid Social, and Affiliates, driving consumer acquisition and long-term business growth. My responsibilities include: Collaborating with cross-functional teams to align paid digital strategies with wider marketing initiatives. Optimising lead generation efforts to balance immediate conversions with long-term customer value, considering consumer lifecycles ranging from one week to two years. Implementing the latest Google products to drive incremental growth and enhance media value. Refining ad creatives, placements, and bidding strategies to improve visibility, engagement, and conversion rates. Alongside this, I provide freelance performance marketing services through my brand, jakeburton.co.uk. I specialise in multi-channel lead generation and ROI-driven advertising strategies across Paid Search, Display, Social, and CRM workflows. My freelance work involves: Managing and optimising paid media campaigns to maximise acquisition and lifetime value. Developing data-driven marketing strategies that align with business objectives and compliance guidelines. Creating and refining landing pages, ad creatives, and A/B testing frameworks to improve conversion rates. Implementing and managing CRM workflows, including email, SMS, and call sequences, to enhance lead nurturing and retention. I would welcome the opportunity to discuss how my skills and experience align with this role. Thank you for your time and consideration, and I look forward to hearing from you.WWWW…