I’m a Digital Marketing Specialist with 5+ years’ experience driving measurable growth across SEO, paid acquisition, email marketing, and conversion optimisation. I help e-commerce and B2B brands increase visibility, generate leads, and turn traffic into revenue through data-led testing and multi-channel funnel improvements. I’m AI-literate and actively use AI tools and prompting to improve marketing workflows and search strategy (including AI-driven search experiences). I’m hands-on across ads and analytics (Google Ads, Meta, GA4, GSC) as well as content creation for social media—using video and image production to support performance outcomes.

James Eastcroft

I’m a Digital Marketing Specialist with 5+ years’ experience driving measurable growth across SEO, paid acquisition, email marketing, and conversion optimisation. I help e-commerce and B2B brands increase visibility, generate leads, and turn traffic into revenue through data-led testing and multi-channel funnel improvements. I’m AI-literate and actively use AI tools and prompting to improve marketing workflows and search strategy (including AI-driven search experiences). I’m hands-on across ads and analytics (Google Ads, Meta, GA4, GSC) as well as content creation for social media—using video and image production to support performance outcomes.

Available to hire

I’m a Digital Marketing Specialist with 5+ years’ experience driving measurable growth across SEO, paid acquisition, email marketing, and conversion optimisation. I help e-commerce and B2B brands increase visibility, generate leads, and turn traffic into revenue through data-led testing and multi-channel funnel improvements.

I’m AI-literate and actively use AI tools and prompting to improve marketing workflows and search strategy (including AI-driven search experiences). I’m hands-on across ads and analytics (Google Ads, Meta, GA4, GSC) as well as content creation for social media—using video and image production to support performance outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

SEO Consultant at Travel & Tours Brand (Freelance)
January 1, 2025 - Present
Delivered 100%+ organic traffic growth within 6 months using Semrush tools. Secured top 5 keyword rankings with commercial intent in competitive niches.
SEO Consultant (Freelance) at Travel & Tours Brand
January 1, 2025 - Present
Delivered strong organic growth using Semrush tools, achieving 100%+ organic traffic growth within 6 months. Secured top 5 keyword rankings with commercial intent in competitive niches, applying keyword research, on-page optimisation, and topical authority techniques.
SEO Consultant - Travel & Tours Brand at Travel & Tours Brand
January 1, 2025 - Present
Achieved 100%+ organic traffic growth within 6 months using Semrush. Secured Top 5 keyword rankings within commercial intent niches.
SEO Consultant at Travel & Tours Brand
January 1, 2025 - Present
Achieved +100% organic traffic growth and Top 5 keyword rankings within 6 months; improved visibility through keyword strategy, content optimization, and SERP feature targeting.
Executive - Operations at Nue Conceal
May 1, 2023 - Present
Increased organic traffic by 275% in 9 months, contributing to £1M+ annual revenue. Secured Top 3 rankings for high-intent keywords. Planned and executed multi-channel paid campaigns for B2B and B2C. Built high-converting funnels and landing pages. Reduced CPA/CPL via continuous testing, audience targeting, and bid optimization. Managed email campaigns using Klaviyo achieving 4%+ CTR. Adapted SEO strategies for AI-driven search while maintaining rankings. Improved Shopify operations including fulfillment workflows and inventory accuracy.
Operations Executive at Nue Conceal
May 1, 2023 - Present
Increased organic traffic through technical and on-page SEO, improved internal linking, and executed Meta Ads and Google PPC campaigns for B2B & B2C, optimizing CPC and ROAS.
Marketing & SEO Consultant at E-commerce Rental Marketplace (Freelance)
January 1, 2022 - January 1, 2023
Scaled the platform to 10,000+ users in 10 months through SEO and acquisition strategy. Increased traffic from 0 to 3,000/month by improving landing pages, keyword targeting, and paid campaign performance. Delivered ongoing optimisation to support growth and user acquisition.
Marketing & SEO Consultant at E-commerce Rental Marketplace
January 1, 2022 - January 1, 2023
Scaled the platform to 10,000+ users in 10 months. Improved traffic from 0 to ~3,000 visits per month through SEO and acquisition strategy, including landing page and keyword targeting improvements and coordination with paid campaign optimisation.
Marketing & SEO Consultant (Freelance) at E-commerce Rental Marketplace
January 1, 2022 - December 31, 2023
Scaled the platform to 10,000+ users in 10 months by improving SEO and acquisition strategy. Increased traffic from 0 to 3,000/month through SEO work plus landing page and keyword targeting improvements. Supported growth through paid campaign optimisation and funnel refinements focused on conversion and acquisition efficiency.
Marketing & SEO Consultant - E-commerce Rental Marketplace at E-commerce Rental Marketplace
January 1, 2022 - December 31, 2023
Scaled platform to 10,000+ users in 10 months. Increased traffic from 0 to 3,000/month through SEO and acquisition strategy. Delivered improvements across landing pages, keyword targeting, and paid campaigns.
Marketing & SEO Consultant at Freelance – E-commerce Marketplace
January 1, 2022 - January 1, 2023
Delivered SEO, paid acquisition, and funnel optimization strategies; scaled platform to 10,000+ users within 10 months; improved keyword research, landing page optimization, and campaign performance.
Founder & Growth Lead at Crofty Prints
May 1, 2021 - Present
Founded and scaled a profitable DTC e-commerce brand, owning full marketing strategy. Developed and executed SEO strategy achieving 3%+ organic conversion rate. Managed Meta, Google Shopping, and Pinterest Ads to drive consistent revenue growth. Maintained 4:1 ROAS through structured bidding and budget optimization. Grew Instagram audience to 10,000+ followers through organic and paid strategies. Used GA4 and platform analytics to identify scaling opportunities and cost efficiencies.
Founder at Crofty Prints
May 1, 2021 - Present
Built and scaled a DTC ecommerce brand using SEO, paid acquisition, and email marketing; achieved 3%+ organic conversion rate; grew Instagram presence and managed fulfilment workflows and inventory accuracy.
Amazon FBA Seller at Self-Employed
April 1, 2021 - April 1, 2022
Achieved consistent profit margins by optimizing product sourcing and pricing; increased product visibility and sales through keyword optimization and organic growth.
Amazon FBA Seller at Amazon (FBA)
January 1, 2021 - January 1, 2022
Achieved 75%+ profit margins via pricing and sourcing strategy. Increased organic product visibility through keyword optimisation and drove consistent month-on-month sales growth through organic channels.
Amazon FBA Seller
January 1, 2021 - December 31, 2022
Improved profitability and organic visibility through pricing and sourcing strategy, keyword optimisation, and ongoing marketplace performance management. Achieved 75%+ profit margins and delivered consistent month-on-month sales growth driven by organic product visibility.
Amazon FBA Seller at Amazon FBA
January 1, 2021 - December 31, 2022
Achieved 75%+ profit margins through pricing and sourcing strategy. Increased organic product visibility through keyword optimization. Delivered consistent month-on-month sales growth via organic channels.

Education

BA (Hons) Public Relations at Robert Gordon University
January 11, 2030 - April 23, 2026
BA (Hons) Public Relations at Robert Gordon University, Aberdeen
January 11, 2030 - June 11, 2026
BA (Hons) Public Relations at Robert Gordon University, Aberdeen
January 11, 2030 - August 28, 2026
BA (Hons) Public Relations at Robert Gordon University, Aberdeen
January 11, 2030 - August 28, 2026
BA (Hons) Public Relations at Robert Gordon University, Aberdeen
January 1, 0001 - January 1, 0001

Qualifications

BA (Hons) Public Relations
January 11, 2030 - April 23, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Consumer Goods, Travel & Hospitality, Education