I’ve always believed that great design and content should feel effortless. Whether it’s a logo on a van, a restaurant menu in your hands, or a cinematic video telling a brand’s story—it should make an impact without feeling overcomplicated. That’s exactly what I aim to do with Phase 84.
I’ve worked across industries like hospitality, fitness, manufacturing, and education, adapting my design, photography, and videography to fit the unique needs of each. My background in product design helped me develop an eye for detail, but my real passion kicked in when I saw my work out in the world—on signs, in restaurants, and across social media.
Phase 84 started as a side project but quickly became something more. After years of working in design roles, I knew I wanted to build something of my own—a creative service that’s as stress-free as possible for clients. Whether you need branding, social content, or video production, I make the process simple, so you can focus on what you do best.
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Creative Kitchens is a Glasgow-based kitchen design company specializing in stylish, high-quality spaces. As the original designer behind their brand, I was responsible for crafting their complete identity—from the initial logo design to brochures, signage, and a fully functional website. While the original branding successfully established their presence, it lacked the luxury positioning they aspired to, leading to a full brand refresh.
For the rebrand, I introduced a more refined and sophisticated identity. The previous logo, which featured a kitchen illustration, was replaced with a sleek monogram-style logo mark using the letters CK. While the original gold foiled aesthetic remained in select signage, the new identity embraced a more mature and understated flat gold paired with a rich dark green palette, replacing the previous purple tones. This shift created a more premium, timeless look that aligned with their new direction in the high-end kitchen market.
Beyond the visual identity, I developed new marketing materials to support their business growth, including flyers for store openings in Glasgow’s South Side, as well as brochures designed for both physical distribution and digital use on iPads during sales meetings. The impact of the rebrand was quickly noticeable—Creative Kitchens saw a rise in sales from the South Side location, along with an increase in walk-in customers at their original showroom, demonstrating the strength of their new, more luxurious brand presence.
Boh Cucina is a vibrant, Italian-inspired restaurant specializing in small plates and handcrafted pizza. I was entrusted with developing a full-scale brand identity, beginning with the logo design and extending to all visual touchpoints. This included designing a cohesive suite of menus—set menu, à la carte, and takeaway—ensuring consistency in both style and functionality.
Beyond the printed materials, the branding extended into the physical space with custom storefront signage, as well as internal wayfinding and decorative elements that reinforced the restaurant’s warm and contemporary aesthetic. The result is a refined yet inviting brand identity that reflects Boh Cucina’s approach to modern Italian dining, blending tradition with a fresh, stylish presentation.
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In Japanese, “mogu mogu” is an onomatopoeia for the sound of chewing—playful and evocative, perfectly capturing the satisfying bite of a thick, pillowy sando.
From the beginning, the vision for Mogu Mogu was clear—blend authentic Japanese flavours with a local twist, served in a welcoming, modern space. My role has been to bring this vision to life through thoughtful design and strategic creative assets that capture their playful but premium approach to food.
I wanted to create a logo that reflects the brand’s playful personality while maintaining a sense of modern simplicity. At the heart of the design is a character mascot, inspired by the cross-section of an egg sando—a signature staple of Japanese convenience food. With smiley eyes and a warm, inviting expression, the mascot embodies the brand’s commitment to fun, comfort, and quality.
The logo’s typography was crafted to enhance this personality. I chose a bold, handwritten-style font for the “Mogu Mogu” wordmark, giving it a friendly, casual feel reminiscent of the joy of grabbing a quick bite. In contrast, the tagline—“Japanese Sandos. Local Flavours.”—uses a clean, modern typeface, reinforcing the shop’s authenticity while emphasizing its local twist.
The overall design strikes a balance between whimsy and professionalism, making the brand approachable while still feeling fresh and contemporary. This flexible identity works across a variety of touchpoints, from in-store signage to digital platforms, helping to build anticipation for the shop’s upcoming launch.
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