William Charles Roberts

Salesforce Commerce Cloud Architect at Valtech

Designed and developed scalable eCommerce solutions using Salesforce Commerce Cloud for a variety of clients. Led technical teams to implement best practices in cloud architecture, enabling seamless integration with third-party services such as Adobe AEM, Workfront, and AWS. Provided expert consulting on platform enhancements, performance optimization, and cloud security to improve client business operations and digital strategies. Collaborated closely with business stakeholders to define technical requirements, developed custom cartridges, and contributed to API development and integration. Guided teams through UAT and production rollouts, ensuring projects met deadlines and quality standards.

Salesforce Commerce Cloud Architect at Bevica

Developed and supported eCommerce platforms for beverage industry clients using Salesforce Commerce Cloud. Implemented customer-facing and backend functionalities, integrated third-party APIs, and maintained high availability of online stores. Worked to bridge business needs with technical solutions and collaborated with cross functional teams for continuous delivery. Led code reviews, trained junior developers, and contributed to architectural decisions to enhance platform scalability and maintainability.

Java Developer at Avaya

Developed and maintained backend Java applications supporting various telecom solutions. Worked in Agile teams to design APIs, optimize performance, and integrate with internal and external systems. Contributed to full software development lifecycle from requirement gathering through deployment and support.

Software Developer at BBC

Designed and developed software solutions to improve broadcasting workflow. Worked with large-scale distributed systems, collaborated with multimedia teams, and implemented features improving content management and delivery.

Senior Data Scientist at TechSolutions Pty Ltd

Led the development and deployment of machine learning models to improve customer segmentation and predictive analytics for retail clients, resulting in a 20% increase in campaign efficiency. Worked closely with product teams to integrate AI components into existing platforms and provided training on data science best practices.

AI Engineer at Innovate AI

Developed AI-driven recommendation systems and natural language processing tools that enhanced user experience and engagement. Managed cloud deployments using AWS and Azure, improving scalability and performance of AI services. Collaborated with cross-functional teams to design data pipelines and automate workflows.