William Charles Roberts

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
French
Intermediate

Work Experience

Salesforce Commerce Cloud Architect at Valtech
March 1, 2021 - Present
Designed and developed scalable eCommerce solutions using Salesforce Commerce Cloud for a variety of clients. Led technical teams to implement best practices in cloud architecture, enabling seamless integration with third-party services such as Adobe AEM, Workfront, and AWS. Provided expert consulting on platform enhancements, performance optimization, and cloud security to improve client business operations and digital strategies. Collaborated closely with business stakeholders to define technical requirements, developed custom cartridges, and contributed to API development and integration. Guided teams through UAT and production rollouts, ensuring projects met deadlines and quality standards.
Salesforce Commerce Cloud Architect at Bevica
February 28, 2021 - September 1, 2025
Developed and supported eCommerce platforms for beverage industry clients using Salesforce Commerce Cloud. Implemented customer-facing and backend functionalities, integrated third-party APIs, and maintained high availability of online stores. Worked to bridge business needs with technical solutions and collaborated with cross functional teams for continuous delivery. Led code reviews, trained junior developers, and contributed to architectural decisions to enhance platform scalability and maintainability.
Java Developer at Avaya
May 31, 2018 - September 1, 2025
Developed and maintained backend Java applications supporting various telecom solutions. Worked in Agile teams to design APIs, optimize performance, and integrate with internal and external systems. Contributed to full software development lifecycle from requirement gathering through deployment and support.
Software Developer at BBC
December 31, 2015 - September 1, 2025
Designed and developed software solutions to improve broadcasting workflow. Worked with large-scale distributed systems, collaborated with multimedia teams, and implemented features improving content management and delivery.
Senior Data Scientist at TechSolutions Pty Ltd
March 1, 2018 - Present
Led the development and deployment of machine learning models to improve customer segmentation and predictive analytics for retail clients, resulting in a 20% increase in campaign efficiency. Worked closely with product teams to integrate AI components into existing platforms and provided training on data science best practices.
AI Engineer at Innovate AI
February 1, 2018 - September 1, 2025
Developed AI-driven recommendation systems and natural language processing tools that enhanced user experience and engagement. Managed cloud deployments using AWS and Azure, improving scalability and performance of AI services. Collaborated with cross-functional teams to design data pipelines and automate workflows.
Full Stack Developer at Creative Apps
December 1, 2015 - September 1, 2025
Designed and built interactive web applications using React, Node.js, and Python. Implemented RESTful APIs and managed database integration to support dynamic content and user authentication. Contributed to UI/UX design improvements and bug fixes in a fast-paced startup environment.

Education

Bachelor of Science at University of Bedfordshire
January 1, 2007 - January 1, 2010
Master of Data Science at University of Sydney
February 1, 2015 - December 1, 2017
Bachelor of Computer Science at University of New South Wales
February 1, 2008 - November 1, 2011

Qualifications

Certified Data Scientist – Advanced Level
June 1, 2017 - September 1, 2025
AWS Certified Solutions Architect
August 1, 2019 - September 1, 2025
G.C.E. O-Level Student
January 11, 2030 - September 1, 2025
Introduction to Machine Learning
January 11, 2030 - September 1, 2025
Python Programming
January 11, 2030 - September 1, 2025
Basic Robotics
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Retail, Financial Services, Computers & Electronics, Education, Manufacturing, Other