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Hi, I’m James Dorans. I’m a data-driven ecommerce leader with 10+ years of experience scaling online revenue and optimizing marketplace performance across Amazon, Shopify, and direct-to-consumer channels. I specialize in SEO, CRO, paid media, and platform optimization, driving measurable improvements in conversion, acquisition efficiency, and profitability while leading cross-functional teams toward ambitious growth targets.…Hi, I’m James Dorans. I’m a data-driven ecommerce leader with 10+ years of experience scaling online revenue and optimizing marketplace performance across Amazon, Shopify, and direct-to-consumer channels. I specialize in SEO, CRO, paid media, and platform optimization, driving measurable improvements in conversion, acquisition efficiency, and profitability while leading cross-functional teams toward ambitious growth targets.

James Dorans

UX Designer, Web Developer, Marketing Strategist, +5

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Hi, I’m James Dorans. I’m a data-driven ecommerce leader with 10+ years of experience scaling online revenue and optimizing marketplace performance across Amazon, Shopify, and direct-to-consumer channels. I specialize in SEO, CRO, paid media, and platform optimization, driving measurable improvements in conversion, acquisition efficiency, and profitability while leading cross-functional teams toward ambitious growth targets.…Hi, I’m James Dorans. I’m a data-driven ecommerce leader with 10+ years of experience scaling online revenue and optimizing marketplace performance across Amazon, Shopify, and direct-to-consumer channels. I specialize in SEO, CRO, paid media, and platform optimization, driving measurable improvements in conversion, acquisition efficiency, and profitability while leading cross-functional teams toward ambitious growth targets.

Available to hire

Hi, I’m James Dorans. I’m a data-driven ecommerce leader with 10+ years of experience scaling online revenue and optimizing marketplace performance across Amazon, Shopify, and direct-to-consumer channels.

I specialize in SEO, CRO, paid media, and platform optimization, driving measurable improvements in conversion, acquisition efficiency, and profitability while leading cross-functional teams toward ambitious growth targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Ecommerce & Growth Manager at Codex Labs

August 31, 2019 - April 1, 2026

Launched Amazon marketplace channel from inception, generating 32% annual sales lift via refined listing content, dynamic pricing models, and targeted ad placements. Managed Shopify Plus ecosystem improvements, accelerating site navigation speed and customer journey flow to directly support revenue expansion. Executed SEO audits and CRO tests that elevated organic traffic by 27% and increased website checkout completion rates by 18%. Built affiliate marketing programs from ground up, diversifying customer acquisition channels and driving 22% of total referral revenue. Expanded wholesale ecommerce platforms across U.S. and French markets, boosting international penetration by 35% year-over-year.

Ecommerce Engineer at G&G Outfitters

December 1, 2018 - August 1, 2019

Oversaw 21 ecommerce websites on Magento and Shopify, upgrading functionality and user interfaces to raise customer engagement by 25%. Led migration of three websites to AxiumPro, improving mobile responsiveness and site architecture for enhanced accessibility on all devices. Cut ecommerce site launch timelines from eight weeks to three weeks by standardizing deployment protocols and reusable code libraries. Designed scalable UX/UI frameworks that ensured design consistency across platforms and reduced development redundancy by 40%. Collaborated within Agile sprints to deliver high-quality ecommerce solutions aligned with quarterly business targets and technical deadlines.

Digital Marketing Manager at Fleming's Ultimate Garage

February 1, 2018 - November 1, 2018

Reduced customer acquisition cost by 28% (from $513 to $369) through data-driven digital marketing optimization and audience segmentation. Managed PPC campaigns using SEMrush and Google Ads to lower cost-per-click by 15% while raising conversion rates by 12%. Designed SEO-integrated UX/UI systems that improved site engagement metrics, including 20% longer session durations. Developed comprehensive campaign reporting dashboards to enhance performance visibility and support weekly strategic pivots. Expanded brand reach onto online auction and automotive platforms, generating 1,200+ new qualified leads per quarter.

Ecommerce Operations Manager at PTI Chesapeake Bay Candle

October 31, 2015 - September 30, 2017

Directed Amazon marketplace strategy, achieving 41% annual revenue growth through inventory planning and ad optimization. Streamlined order management systems to raise fulfillment accuracy by 30% and reduce shipping errors by 22%. Led cross-functional web development initiatives to maintain ecommerce site uptime to 99.9%. Launched affiliate marketing initiatives that increased monthly traffic by 18% and expanded customer acquisition channels by four new partners. Automated operational reporting for marketplace sales, cutting manual reconciliation time by 10 hours weekly.