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I’m a senior brand, strategy, and creative leader with over 20 years of experience advising executive teams across complex, multi-market organisations—including global investment, healthcare, and mission-driven environments. I lead and govern brand and creative systems across regions, functions, and regulated contexts. I’m known for clear thinking, strong facilitation, and translating complexity into coherent, actionable direction across cultures and geographies. I’ve delivered cross-continental projects, built governance frameworks, and partnered with leadership to align strategy with external communications and funding priorities.…I’m a senior brand, strategy, and creative leader with over 20 years of experience advising executive teams across complex, multi-market organisations—including global investment, healthcare, and mission-driven environments. I lead and govern brand and creative systems across regions, functions, and regulated contexts. I’m known for clear thinking, strong facilitation, and translating complexity into coherent, actionable direction across cultures and geographies. I’ve delivered cross-continental projects, built governance frameworks, and partnered with leadership to align strategy with external communications and funding priorities.

James Mattison

Creative Director, Brand Strategist, Brand Designer, +2

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I’m a senior brand, strategy, and creative leader with over 20 years of experience advising executive teams across complex, multi-market organisations—including global investment, healthcare, and mission-driven environments. I lead and govern brand and creative systems across regions, functions, and regulated contexts. I’m known for clear thinking, strong facilitation, and translating complexity into coherent, actionable direction across cultures and geographies. I’ve delivered cross-continental projects, built governance frameworks, and partnered with leadership to align strategy with external communications and funding priorities.…I’m a senior brand, strategy, and creative leader with over 20 years of experience advising executive teams across complex, multi-market organisations—including global investment, healthcare, and mission-driven environments. I lead and govern brand and creative systems across regions, functions, and regulated contexts. I’m known for clear thinking, strong facilitation, and translating complexity into coherent, actionable direction across cultures and geographies. I’ve delivered cross-continental projects, built governance frameworks, and partnered with leadership to align strategy with external communications and funding priorities.

Available to hire

I’m a senior brand, strategy, and creative leader with over 20 years of experience advising executive teams across complex, multi-market organisations—including global investment, healthcare, and mission-driven environments. I lead and govern brand and creative systems across regions, functions, and regulated contexts.

I’m known for clear thinking, strong facilitation, and translating complexity into coherent, actionable direction across cultures and geographies. I’ve delivered cross-continental projects, built governance frameworks, and partnered with leadership to align strategy with external communications and funding priorities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & Strategy Director at Magnia

January 1, 2021 - January 1, 2025

Co-founder of a brand and strategy consultancy focused on social impact organisations, foundations, and development actors. Work spans early-stage to growth-stage organisations seeking greater clarity, coherence, and credibility with funders and partners. Lead brand diagnostics and strategic engagements, helping leadership teams clarify positioning, narrative, and brand systems in support of funding readiness and organisational alignment. Oversaw end-to-end creative and brand delivery across strategy, design, messaging, and rollout, coordinating internal teams and external partners. Advise organisations on the relationship between strategy, theory of change, and external communications, ensuring brand expression reflects underlying strategic intent. Develop strategic frameworks, training materials, and toolkits used across regions by NGOs and development agencies. Coach internal teams through implementation, supporting sustained adoption beyond initial strategy delivery.

Creative Director at Legatum

January 1, 2011 - January 1, 2021

Led global brand strategy and institutional narrative across a multi-billion-dollar investment and philanthropic ecosystem, supporting organisations operating at the intersection of policy, social impact, and capital. Played a central role in the early shaping and launch of donor-informed philanthropic funds, including the Freedom Fund, the END Fund, and the Luminos Fund, supporting strategic positioning, narrative development, and institutional credibility at inception. Established brand governance frameworks, approval processes, and creative standards used across multiple organisations and regions. Developed and governed brand strategy across subsidiary organisations, ensuring clarity, coherence, and credibility with funders, partners, and policymakers. Advised senior leadership on brand, messaging, and stakeholder communication in complex, multi-country environments. Led cross-continental projects requiring cultural sensitivity, strategic consistency, and strong coordination across

Senior Designer at Endpoint

January 1, 2010 - January 1, 2011

Senior member of a consulting team supporting Hamad Medical Corporation in the rollout of a unified brand across hospitals and clinics. Worked in close collaboration with clinical, operational, and leadership stakeholders in a regulated healthcare environment. Facilitated change-management and alignment sessions with hospital leadership and clinical staff. Assessed and upskilled internal design teams to ensure long-term stewardship of the brand system.

Senior Designer at UKCIG

January 1, 2009 - January 1, 2010

In-house role focused on end-to-end brand creation and management within a fast-moving property development environment. Led and managed multidisciplinary creative teams. Worked directly with department heads to clarify briefs, priorities, and brand alignment.

Senior Graphic Designer at Origin Communications

January 1, 2006 - January 1, 2009

Agency role serving multinational banking, real estate, and institutional clients across the Middle East. Led teams and collaborated with senior stakeholders on high-profile regional projects. Supported clients through complex brand and communication challenges.

Graphic Designer at Cubic Studio

January 1, 2003 - January 1, 2006

Early-career agency role providing exposure to brand, marketing, copywriting, and account management across public and private sector clients.