15 years digital performance media experience, both agency and client side. Performance focused, with a depth of experience of working to a broad range of KPIs and budgets, across multiple verticals. Experienced at working in and with both large and small agencies and businesses, with a proven track record of supporting ambitious growth and organisational scaling. Digital media strategist and activator with a depth of experience in PPC and a deep understanding of attribution, channel interactions, paid media and user journeys. Experienced leader and team builder, with a passion for mentoring & team development. Deft at driving organisational transformation through understanding and translating requirements into both technical and people focused solutions. Strong commercial awareness and experience.

James Ratheram-Ball

15 years digital performance media experience, both agency and client side. Performance focused, with a depth of experience of working to a broad range of KPIs and budgets, across multiple verticals. Experienced at working in and with both large and small agencies and businesses, with a proven track record of supporting ambitious growth and organisational scaling. Digital media strategist and activator with a depth of experience in PPC and a deep understanding of attribution, channel interactions, paid media and user journeys. Experienced leader and team builder, with a passion for mentoring & team development. Deft at driving organisational transformation through understanding and translating requirements into both technical and people focused solutions. Strong commercial awareness and experience.

Available to hire

15 years digital performance media experience, both agency and client side.
Performance focused, with a depth of experience of working to a broad range of
KPIs and budgets, across multiple verticals. Experienced at working in and with both
large and small agencies and businesses, with a proven track record of supporting
ambitious growth and organisational scaling. Digital media strategist and activator with a depth of experience in PPC and a deep understanding of attribution, channel interactions, paid media and user journeys. Experienced leader and team builder, with a passion for mentoring & team development. Deft at driving organisational transformation through understanding and translating requirements into both technical and people focused solutions. Strong commercial awareness and experience.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Head of Biddable at Hello Yellow Media Ltd
November 1, 2023 - October 31, 2025
Growing and building the agency's biddable media offering whilst working on paid media activation and client management
Head of PPC at Croud
September 1, 2021 - February 1, 2023
Running a team of 55 paid search specialists. P&L ownership. Reporting directly to the SLT
PPC Director at Croud
May 1, 2013 - September 1, 2021
Owning paid search strategy across multiple clients and verticals, whilst managing a team of paid search specialists.

Education

Add your educational history here.

Qualifications

Google Ads - Multiple Qualifications
October 16, 2025 - October 16, 2025

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Retail, Telecommunications, Other

Experience Level

Expert
Expert

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