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Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.…Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.

James Wilson

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.…Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.

Available to hire

Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments.

I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sales & Marketing Manager at French Peak Vineyard & Accommodation

November 25, 2025 - Present

- Own end-to-end sales, marketing, website, and CRM activity, driving direct bookings, partnerships, and long-term customer value. - Led the setup and optimisation of CRM systems and lifecycle communications, improving repeat bookings, referrals, and average order value. - Built and scaled strategic B2B partnerships with local businesses and tourism operators, generating an additional $10,000+ in B2B revenue within the first month. - Delivered targeted brand and marketing initiatives to increase awareness and demand across neighbouring regions.

CRM & eCommerce Lifecycle Consultant (Contract) at NMN Bio

September 1, 2025 - October 1, 2025

- Led CRM and lifecycle initiatives across both B2C and B2B audiences for a global health and wellness eCommerce brand operating across the UK, UAE, and Asia. - Designed and implemented automated lifecycle and B2B email flows, including distributor outreach, onboarding, education, and re-engagement. - Built and structured a B2B CRM pipeline for key Asian markets, aligning lifecycle messaging with commercial growth objectives.

CRM Manager at Lee Vegas Group PLC

April 1, 2022 - April 1, 2025

- Designed and executed end-to-end CRM and lifecycle strategies across casino and sportsbook verticals, delivering a 44% uplift in player LTV. - Increased email-to-deposit conversion by 200% through advanced segmentation and lifecycle automation. - Built and optimised automated journeys across onboarding, retention, reactivation, and loyalty across email, SMS, and in-app channels. - Implemented advanced segmentation strategies and partnered cross-functionally with product, design, and data teams to deliver personalised, regulation-compliant campaigns aligned with brand tone.

Founder at Evolve Bamboo

July 1, 2021 - December 1, 2024

Remote-launched a DTC bamboo apparel brand across Amazon and Shopify; achieved 115+ units in the first two weeks through organic and partner-led growth; built the brand website and end-to-end lifecycle communications; developed influencer and creator partnerships, scaling social reach to 5,000+ followers and supporting early customer acquisition.

CRM Manager at Kindred Group PLC

September 1, 2020 - October 1, 2021

- Owned multi-channel CRM communications across email, SMS, push, and onsite messaging within regulated markets. - Developed behavioural segmentation models and lifecycle triggers to support retention and churn-reduction initiatives. - Improved email opt-in rates by 15% and increased mobile app engagement by 26% through targeted lifecycle campaigns. - Conducted cohort, funnel, and journey analysis to optimise conversion and long-term customer value.