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Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.…Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.

James Wilson

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.…Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments. I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.

Available to hire

Hi, I’m James Wilson, a Growth Marketing Leader with 7+ years driving acquisition, retention, and lifetime value across DTC, luxury travel, subscription, and regulated digital businesses. I specialise in omni-channel CRM, lifecycle marketing strategies, social media growth, paid media oversight, and SEO, partnering with agencies and cross-functional teams to improve CAC, LTV, conversion rates, and long-term ROI in remote-focused environments.

I’ve built and scaled CRM & social media programs across multiple brands, from early-stage DTC to global operators, focusing on personalised customer journeys, data-driven optimisation, and brand experiences that deliver revenue growth and sustainable customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

CRM Manager at Lee Vegas Group PLC

April 1, 2022 - April 1, 2025

- Designed and executed end-to-end CRM and lifecycle strategies across casino and sportsbook verticals, delivering a 44% uplift in player LTV. - Increased email-to-deposit conversion by 200% through advanced segmentation and lifecycle automation. - Built and optimised automated journeys across onboarding, retention, reactivation, and loyalty across email, SMS, and in-app channels. - Implemented advanced segmentation strategies and partnered cross-functionally with product, design, and data teams to deliver personalised, regulation-compliant campaigns aligned with brand tone.

CRM Manager at Kindred Group PLC

September 1, 2020 - October 1, 2021

- Owned multi-channel CRM communications across email, SMS, push, and onsite messaging within regulated markets. - Developed behavioural segmentation models and lifecycle triggers to support retention and churn-reduction initiatives. - Improved email opt-in rates by 15% and increased mobile app engagement by 26% through targeted lifecycle campaigns. - Conducted cohort, funnel, and journey analysis to optimise conversion and long-term customer value.

Founder at Evolve Bamboo

July 1, 2021 - December 1, 2024

Remote-launched a DTC bamboo apparel brand across Amazon and Shopify; achieved 115+ units in the first two weeks through organic and partner-led growth; built the brand website and end-to-end lifecycle communications; developed influencer and creator partnerships, scaling social reach to 5,000+ followers and supporting early customer acquisition.

CRM & eCommerce Lifecycle Consultant (Contract) at NMN Bio

September 1, 2025 - October 1, 2025

- Led CRM and lifecycle initiatives across both B2C and B2B audiences for a global health and wellness eCommerce brand operating across the UK, UAE, and Asia. - Designed and implemented automated lifecycle and B2B email flows, including distributor outreach, onboarding, education, and re-engagement. - Built and structured a B2B CRM pipeline for key Asian markets, aligning lifecycle messaging with commercial growth objectives.

Sales & Marketing Manager at French Peak Vineyard & Accommodation

November 25, 2025 - Present

- Own end-to-end sales, marketing, website, and CRM activity, driving direct bookings, partnerships, and long-term customer value. - Led the setup and optimisation of CRM systems and lifecycle communications, improving repeat bookings, referrals, and average order value. - Built and scaled strategic B2B partnerships with local businesses and tourism operators, generating an additional $10,000+ in B2B revenue within the first month. - Delivered targeted brand and marketing initiatives to increase awareness and demand across neighbouring regions.