Muhammad Yusof bin Hisam

Coordinated marketing events, liaised with event organizers, and supported lead generation by engaging event attendees while the sales team handled follow-ups. Produced marketing content including copywriting, filming, and video editing, and managed expenses, budget tracking, payment coordination, and financial administration. Oversaw merchandise inventory and coordinated with external vendors for merchandise design and production.

Monitors social media discussions and audience sentiment across designated accounts. Responds on behalf of the company to user concerns and misleading claims where appropriate, tracks engagement and post performance metrics, and supports online reputation management by monitoring public perception and conversations.

Reviewed advertisements for policy compliance and improved listing descriptions and presentation. Analyzed customer behavior and platform usage trends to identify user needs, presented data insights to cross-functional departments, and evaluated moderator performance to maintain consistent moderation standards.