to succeed in life you need three things: a wishbone, a backbone and a funny bone”. Reba Mcentire Simple, profound, and powerful, this quotation has become my business mantra... I started freelancing as Top End Design Room at the beginning of 2020, after heading up the packaging design department for the biggest pharmacy chain in South Africa. With over 25 years of experience in the creative industry, my portfolio spans various creative disciplines from branding and logo design to packaging, illustration, photo retouching, and art direction. I service a wide client base, from corporate retail, and health to the private sector, education, and local government. My acquired knowledge and experience have afforded me the opportunities to hone my skills in developing successful brands, from initial concept to final production and ensuring quality control at print stages, within specifications and budgets. I believe in professionalism, and prompt client service, and of course, I love what I do and that is why I am serious about having fun, doing what I do best! I am also a qualified packaging technologist and have won the coveted Gold Pack Award in through IPSA. This allows me to design with the end in mind and will therefore never present anything that cannot be produced.…to succeed in life you need three things: a wishbone, a backbone and a funny bone”. Reba Mcentire Simple, profound, and powerful, this quotation has become my business mantra... I started freelancing as Top End Design Room at the beginning of 2020, after heading up the packaging design department for the biggest pharmacy chain in South Africa. With over 25 years of experience in the creative industry, my portfolio spans various creative disciplines from branding and logo design to packaging, illustration, photo retouching, and art direction. I service a wide client base, from corporate retail, and health to the private sector, education, and local government. My acquired knowledge and experience have afforded me the opportunities to hone my skills in developing successful brands, from initial concept to final production and ensuring quality control at print stages, within specifications and budgets. I believe in professionalism, and prompt client service, and of course, I love what I do and that is why I am serious about having fun, doing what I do best! I am also a qualified packaging technologist and have won the coveted Gold Pack Award in through IPSA. This allows me to design with the end in mind and will therefore never present anything that cannot be produced.WWWW…