Creativity that makes brands visible — and sellable. I am a freelance graphic and packaging designer, helping companies shape their brand and bring their ideas to life. I transform concepts into strong brands, smart packaging, and visual stories that leave a lasting impression. With a sharp eye for design, a passion for art and culture, and a healthy dose of humor, I inspire both clients and consumers. Young at heart but experienced in practice, I combine creativity with strategic thinking to deliver solutions that truly work. My Expertise • Design complete visual communication and brand identity: branding, logos, brand names, and campaigns • Create packaging for products of all sizes and budgets • Produce brochures, folders, e-books, posters, and ads • Develop taglines, slogans, and copy • Design visuals for social media and digital channels • Create signage and company vehicle graphics • Coordinate packaging, print, and visual content • Provide art direction for photography and websites • Deliver creative solutions that are practical and results-driven • Lead creative teams: photographers, copywriters, web designers Immediately available, responsive, and focused on clear communication and measurable results. No project too big or small — I’m ready to dive in.

Jan Degraeve

Creativity that makes brands visible — and sellable. I am a freelance graphic and packaging designer, helping companies shape their brand and bring their ideas to life. I transform concepts into strong brands, smart packaging, and visual stories that leave a lasting impression. With a sharp eye for design, a passion for art and culture, and a healthy dose of humor, I inspire both clients and consumers. Young at heart but experienced in practice, I combine creativity with strategic thinking to deliver solutions that truly work. My Expertise • Design complete visual communication and brand identity: branding, logos, brand names, and campaigns • Create packaging for products of all sizes and budgets • Produce brochures, folders, e-books, posters, and ads • Develop taglines, slogans, and copy • Design visuals for social media and digital channels • Create signage and company vehicle graphics • Coordinate packaging, print, and visual content • Provide art direction for photography and websites • Deliver creative solutions that are practical and results-driven • Lead creative teams: photographers, copywriters, web designers Immediately available, responsive, and focused on clear communication and measurable results. No project too big or small — I’m ready to dive in.

Available to hire

Creativity that makes brands visible — and sellable.

I am a freelance graphic and packaging designer, helping companies shape their brand and bring their ideas to life. I transform concepts into strong brands, smart packaging, and visual stories that leave a lasting impression.

With a sharp eye for design, a passion for art and culture, and a healthy dose of humor, I inspire both clients and consumers. Young at heart but experienced in practice, I combine creativity with strategic thinking to deliver solutions that truly work.

My Expertise

• Design complete visual communication and brand identity: branding, logos, brand names, and campaigns
• Create packaging for products of all sizes and budgets
• Produce brochures, folders, e-books, posters, and ads
• Develop taglines, slogans, and copy
• Design visuals for social media and digital channels
• Create signage and company vehicle graphics
• Coordinate packaging, print, and visual content
• Provide art direction for photography and websites
• Deliver creative solutions that are practical and results-driven
• Lead creative teams: photographers, copywriters, web designers

Immediately available, responsive, and focused on clear communication and measurable results.
No project too big or small — I’m ready to dive in.

See more

Language

Dutch
Fluent
English
Fluent
French
Intermediate

Work Experience

Founder – Art Director – Graphic Designer at Vizier Creative Marketing
January 1, 1993 - Present
Lead branding, packaging and visual storytelling for clients; oversee creative direction and manage multidisciplinary teams to deliver integrated campaigns.
Founder – Art Director – Graphic Designer at Degraeve Design Bureau
January 1, 1991 - January 1, 1993
Established design bureau focusing on branding, packaging and visual communication; responsible for creative strategy and project leadership.
Graphic Designer at Design Group Van Damme
January 1, 1991 - January 1, 1993
Graphic design work contributing to branding and advertising campaigns; collaborative role within a broader client solutions team.

Education

Master in Graphic Design at Royal Academy of Fine Arts Antwerp
January 1, 1987 - January 1, 1990
Master Schilderkunst at Sint-Lucas Ghent – University College of Science and Arts
January 1, 1984 - January 1, 1987
Bachelor in Visual Arts Education at Howest Teacher Training College Bruges
January 11, 2030 - January 1, 1984

Qualifications

First Prize Typography
January 1, 1989 - January 1, 1989
Winner Belgian Graphic Talent
January 1, 1990 - January 1, 1990

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods
    uniE621 Ganda Ham - Packaging Design
    Luxury packaging - with gold foil. Good design in retail instantly attracts customers and highlights the quality of your products. For Ganda Ham, an appealing presentation showcases its premium taste and heritage. A strong visual identity drives sales by making your brand unforgettable and tempting to buy.
    uniE621 Brand Design Projects 4
    A strong brand design shapes how people perceive your business and sets you apart from the competition. It gives your company a unique identity that inspires trust and loyalty. Let’s bring your vision to life—reach out now to start crafting a brand that leaves a lasting impact.
    uniE621 Brand Design Projects 2
    A strong brand design creates an immediate and lasting impression, helping a company stand out in a crowded market. It communicates the company’s values and personality visually, building trust and recognition with customers. Consistent, well-thought-out design also strengthens marketing efforts, making all communications more memorable and effective.
    uniE621 Brand Design Projects 3
    A memorable brand design is more than just a logo—it tells your story and connects with your audience instantly. Investing in a cohesive and professional look boosts credibility and makes your business unforgettable. Ready to elevate your brand? Contact me today and let’s create a design that truly stands out.
    uniE621 Fox Flambé - Cooking Events
    Surprise your customer with a unique appearance. Everything he does shows the passion of manager Tom De Vos (Fox) for cooking (Flambé). An image that stays with you. A name that sounds. A logo with a twist. Surprising and very unique. PROJECT brand development and corporate identity copywriting / on- & offline visuals / folders art direction website / marketing materials work clothing / signage
    uniE621 Deligout Waffles
    Authenticity strengthens your product. Family business Deligout became a major player, but did not forget its core values: tradition and authenticity. So, nephew Basile became the face of the marketing campaign, and grandfather Henri the brand name for the private label and packaging. You feel the family history. PROJECT: brand design / corporate identity / copywriting on- & offline visuals / folders / recipe book packaging design / art direction website & photography marketing materials / signage / fleet design
    uniE621 Umiscreen - Filtering the sun.
    Make your message visually clear. Umiscreen produces films that filter the sunlight. Well, just show it then. In all communication and marketing of the company. Don’t bore your customer with words, if the image tells you everything. Simplicity is clear. PROJECT brand development / project folder / product sheets on- & offline visuals / sample folders / technical sheets ads / art direction website / marketing resources
    uniE621 Worklite
    Choose images with real impact. For its European marketing campaign, the Finnish company Worklite asked us to create a visually strong story. So, a one-and-a-half-ton rhino is testing how sturdy a Worklite lamp really is. On a construction site. The image got everyone’s attention, that’s for sure. corporate identity / copywriting art direction photography / online & offline visuals leaflets / displays / point-of-sale material / t-shirts