I didn't plan on becoming a content creator. I planned on climbing the corporate ladder.

About

I didn’t plan on becoming a content creator.
I planned on climbing the corporate ladder.

Then I spent years doing planning at Philip Morris, operations at Bosch, managing digital presence across multiple industries, and realized that every job I loved had one thing in common: telling stories that made people stop scrolling. So I leaned into it.
I’m a marketing and content professional with 5+ years across FMCG, manufacturing, and digital services. I’ve managed social media strategies, run Meta Ads campaigns, maintained CMS systems, and coordinated cross-functional teams, often all at once, usually without a full team behind me.
Now I’m building something of my own: content that documents the real side of career transitions, freelancing, and the creator economy. And yes … I’m relocating to Dubai in 2026.

What I bring to the table:
→ Social media strategy & content planning
→ UGC creation (food, lifestyle, travel)
→ Meta Ads & paid social
→ CMS, SEO support, digital operations
→ Planning & calendar expert
Currently open to: Content, Marketing, Events, Planning or UGC roles in the UAE - remote or on-site.

If what you’re building needs someone who understands both the strategy and the execution → let’s talk.

  • 9 years' experience
  • Joined August 2025

Industry experience

  • Consumer Goods
  • Manufacturing
  • Professional Services
  • Media & Entertainment
  • Retail
  • Non-Profit Organization
  • Software & Internet
  • Education

Work experience· 15 roles

AI trainer and reviewer · Micro1Oct 2025 – Present · 1 yr 2 mos

Work under NDA

Marketing manager · Apartmanija NišJan 2025 – Present · 1 yr 11 mos

Developing and executing targeted social media campaigns, conducting performance analysis using Instagram and Facebook insights, setting and tracking KPIs for engagement, reach, and conversions, managing Meta Business Suite and paid promotions, analyzing audience behavior to adapt strategy, and creating engaging copy and visuals using Canva and CapCut.

Digital Marketing and Content Strategist (Volunteer) · Mensa SerbiaDec 2024 – Sep 2025 · 10 mos

Developed and implemented content strategies tailored to the beauty and wellness industry, created educational and promotional content focused on skincare, treatments, and seasonal services. Managed daily Instagram presence including posts, stories, reels, and community interaction. Planned and executed campaigns for special offers, news service launches, and beauty tips. Collaborated with cosmeticians to capture before/after visuals and real-time client experiences. Designed branded visuals using Canva, maintained aesthetic consistency, increased profile reach and engagement through targeted content and hashtag research, answered DMs, and coordinated appointment bookings via social media. Monitored performance insights and adjusted strategy to improve visibility and engagement.

Marketing manager · Uslužni centar SavićDec 2024 – Aug 2025 · 9 mos
Marketing Manager · Apartmanija NišJan 2024 – Sep 2025 · 1 yr 9 mos
Social Media Manager · KSP ParadisoJan 2023 – Sep 2025 · 2 yrs 9 mos
Planning production for filters and repack · Philip Morris InternationalJan 2023 – Present · 3 yrs 11 mos
Site integrated Planning · Philip Morris InternationalJan 2023 – Present · 3 yrs 11 mos

Education

Natural mathematics major · Grammar School "Svetozar Marković" Niš2015 – 2017
International management · Faculty of Economics, Nis2017 – 2026
ECDL · Faculty of Economics2023 – 2025
International management · Faculty of Economics, Niš0002 – 2026

Certifications and awards

ECDL2023
Driving licence Category B2025

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