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I am a proactive and self-starting professional with a background in storytelling, brand building, and creative leadership. I thrive in fast-paced environments that require multi-tasking and cross-functional collaboration. Over 8+ years, I’ve partnered with global brands including Netflix and WWE to deliver talent marketing and visual identities that reached millions across TV and social platforms, produced 300+ hours of branded media, and managed 20+ sponsorships annually for a semi-professional sports team. I’ve led creative projects across TV, podcasting, theater, and live performance, managing teams from 10 to 70 people and turning big ideas into immersive experiences audiences connect with. I am passionate about turning strategy into tangible outcomes and creating human-centered brands. I bring a collaborative, results-driven approach to brand strategy and creative leadership, combining storytelling with data-driven decision making to deliver experiences that resonate with diverse audiences and drive measurable growth.…I am a proactive and self-starting professional with a background in storytelling, brand building, and creative leadership. I thrive in fast-paced environments that require multi-tasking and cross-functional collaboration. Over 8+ years, I’ve partnered with global brands including Netflix and WWE to deliver talent marketing and visual identities that reached millions across TV and social platforms, produced 300+ hours of branded media, and managed 20+ sponsorships annually for a semi-professional sports team. I’ve led creative projects across TV, podcasting, theater, and live performance, managing teams from 10 to 70 people and turning big ideas into immersive experiences audiences connect with. I am passionate about turning strategy into tangible outcomes and creating human-centered brands. I bring a collaborative, results-driven approach to brand strategy and creative leadership, combining storytelling with data-driven decision making to deliver experiences that resonate with diverse audiences and drive measurable growth.

Janae Dotson

Creative Director, Brand Strategist, Marketing Strategist, +4

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I am a proactive and self-starting professional with a background in storytelling, brand building, and creative leadership. I thrive in fast-paced environments that require multi-tasking and cross-functional collaboration. Over 8+ years, I’ve partnered with global brands including Netflix and WWE to deliver talent marketing and visual identities that reached millions across TV and social platforms, produced 300+ hours of branded media, and managed 20+ sponsorships annually for a semi-professional sports team. I’ve led creative projects across TV, podcasting, theater, and live performance, managing teams from 10 to 70 people and turning big ideas into immersive experiences audiences connect with. I am passionate about turning strategy into tangible outcomes and creating human-centered brands. I bring a collaborative, results-driven approach to brand strategy and creative leadership, combining storytelling with data-driven decision making to deliver experiences that resonate with diverse audiences and drive measurable growth.…I am a proactive and self-starting professional with a background in storytelling, brand building, and creative leadership. I thrive in fast-paced environments that require multi-tasking and cross-functional collaboration. Over 8+ years, I’ve partnered with global brands including Netflix and WWE to deliver talent marketing and visual identities that reached millions across TV and social platforms, produced 300+ hours of branded media, and managed 20+ sponsorships annually for a semi-professional sports team. I’ve led creative projects across TV, podcasting, theater, and live performance, managing teams from 10 to 70 people and turning big ideas into immersive experiences audiences connect with. I am passionate about turning strategy into tangible outcomes and creating human-centered brands. I bring a collaborative, results-driven approach to brand strategy and creative leadership, combining storytelling with data-driven decision making to deliver experiences that resonate with diverse audiences and drive measurable growth.

Available to hire

I am a proactive and self-starting professional with a background in storytelling, brand building, and creative leadership. I thrive in fast-paced environments that require multi-tasking and cross-functional collaboration. Over 8+ years, I’ve partnered with global brands including Netflix and WWE to deliver talent marketing and visual identities that reached millions across TV and social platforms, produced 300+ hours of branded media, and managed 20+ sponsorships annually for a semi-professional sports team. I’ve led creative projects across TV, podcasting, theater, and live performance, managing teams from 10 to 70 people and turning big ideas into immersive experiences audiences connect with. I am passionate about turning strategy into tangible outcomes and creating human-centered brands.

I bring a collaborative, results-driven approach to brand strategy and creative leadership, combining storytelling with data-driven decision making to deliver experiences that resonate with diverse audiences and drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Drama Teacher at DeKalb High School

August 1, 2023 - Present

Designed immersive, story-driven drama curriculum across acting, production, and devised theater; managed full-scale student productions by assigning roles, coordinating schedules, and tracking deadlines; used performance data to refine pacing and content.

Marketing/Account Executive at Georgia Soul Basketball

January 1, 2023 - October 8, 2025

Managed social media strategy and cross-functional campaigns with 20+ sponsors; directed multi-platform content that boosted engagement; tracked campaign health and contributed to revenue through sponsor activations and ticket sales.

VP of Brand & Marketing Strategy at Embrace Hair and Skin Care

January 1, 2023 - October 8, 2025

Shaped brand identity and customer experience; increased website traffic by 66%; built a reusable content library; implemented marketing automation and ongoing brand governance across digital touchpoints; collaborated with photographers, videographers, and designers to maintain brand standards.

Creative Director at Free-Favor Production

January 1, 2023 - October 8, 2025

Produced 300+ hours of branded content; led cross-functional crews of up to 70; developed 25+ visual concepts; established end-to-end production workflows and on-site activations; translated briefs into compelling brand storytelling across multiple formats.

Advertising & Marketing Director at Infiniti Car Dealership

January 1, 2019 - October 8, 2025

Developed monthly advertising strategies and planned community-driven events to build brand loyalty; managed a $30K monthly marketing budget; executed paid media across digital and traditional channels.

Restaurant Manager at Rinehart's Oyster Bar

January 1, 2022 - October 8, 2025

Managed daily operations, staff scheduling, inventory, training, and bar service for a busy family-owned establishment.

Drama Teacher at DeKalb High School

August 1, 2023 - Present

Designed immersive, story-driven drama curriculum across three levels (acting, production, devised theater); tracked student engagement and refined content using real-time performance data; mentored student leaders and stage crews; coordinated productions and managed production timelines.

Marketing/Account Executive at Georgia Soul Basketball

January 31, 2023 - October 8, 2025

Managed social media strategies and collaborated across internal teams and external partners to drive brand cohesion and campaign performance; led sponsored content campaigns with 20+ partners, covering 60% of a $200K budget and achieving 87% retention; produced post-season coverage and feature stories; oversaw cross-platform campaigns and fan engagement.

VP of Brand & Marketing Strategy at Embrace Hair and Skin Care

January 31, 2023 - October 8, 2025

Shaped brand identity across digital platforms; defined customer experience and built a brand kit to ensure consistency; improved website traffic by 66% and coordinated visuals and voice; managed CMS and content production; collaborated with photographers and designers; implemented marketing automation and analytics.

Creative Director at Free-Favor Production

January 31, 2023 - October 8, 2025

Directed on-site activations and live multi-camera coverage; created content repurposing workflows to extend assets; produced 300+ hours of original branded content across YouTube, Facebook, and TV; led 40–70 crew members on 23+ productions; translated briefs into 25+ visual concepts and costumes.

Advertising & Marketing Director at Infiniti Car Dealership

January 31, 2019 - October 8, 2025

Restaurant Manager at Rinehart's Oyster Bar

December 31, 2022 - October 8, 2025

Managed restaurant operations, staff scheduling, inventory, training, and bar service for a busy family-owned establishment.

Drama Teacher at DeKalb High School

August 1, 2023 - Present

Design immersive, story-driven drama curriculum across three levels and track student engagement. Lead full productions, assign roles, manage deadlines, and mentor student leaders and stage crews to foster accountability, collaboration, and creative problem solving. Use performance data to adjust pacing and content delivery for mastery.

Marketing/Account Executive at Georgia Soul Basketball

January 1, 2023 - October 8, 2025

Managed social media strategies and collaborated across internal teams and external partners to drive brand cohesion and campaign performance. Led content-driven campaigns with 20+ sponsors, produced post-season coverage, and connected videos and promotions to sales and attendance goals. Facilitated status meetings to forecast, track, and report project health and risk.

VP of Brand & Marketing Strategy at Embrace Hair and Skin Care

January 1, 2023 - October 8, 2025

Shaped brand identity and customer experience across digital platforms. Drove website traffic, defined brand visuals and voice, built a reusable creative library, and managed CMS (WordPress, Shopify) to ensure consistent visuals and performance.

Creative Director at Free-Favor Production

January 1, 2023 - October 8, 2025

Led content production and agency operations, directing multi-camera shoots, developing 25+ visual concepts, and coordinating crews up to 70 for 23+ productions. Built brand storytelling through TV shows, sponsor commercials, podcasts, and live events, ensuring cohesive branding across all assets.

Advertising & Marketing Director at Infiniti Car Dealership

January 1, 2019 - October 8, 2025

Developed monthly advertising strategies and planned community-driven events to boost brand visibility and loyalty. Managed a $30K monthly budget for paid media and events, and drove omni-channel campaigns to increase dealership engagement and servicing revenue.

Restaurant Manager at Rinehart's Oyster Bar

December 31, 2022 - October 8, 2025

Oversaw daily operations, staff scheduling, inventory, and training for a busy family-owned establishment, supporting service and guest experience.

Drama Teacher at DeKalb High School (DeKalb County Schools)

August 1, 2023 - Present

Design immersive, story-driven drama curriculum across three levels (acting, production, and devised theater); track student engagement and refine content through real-time performance data; lead full productions by assigning roles, managing projects, and tracking deadlines; mentor student leaders and stage crews to foster collaboration and creative problem-solving throughout each performance cycle.

Marketing/Account Executive at Georgia Soul Basketball

January 1, 2023 - October 8, 2025

Lead social media strategies and collaborate across internal teams and external partners to drive brand cohesion and campaign performance; design posts and video content with 20+ sponsored partners; produce post-season coverage (highlight reels and feature stories); connect video content to increased sales, attendance, and sponsor engagement; facilitate status meetings to forecast, track, and report project health and risks; manage cross-platform campaigns focused on fan engagement and growth.

VP of Brand & Marketing Strategy at Embrace Hair and Skin Care

January 1, 2023 - October 8, 2025

Shape brand identity and customer experience; drive traffic growth through a cohesive brand kit and voice; manage a reusable creative library; implement marketing automation (HubSpot, Mailchimp) to improve engagement and retention; optimize performance marketing with A/B testing and AI tools; conduct market research and trend monitoring; work with photographers, videographers, and design teams; maintain CMS across WordPress and Shopify.

Creative Director at Free-Favor Production

January 1, 2023 - October 8, 2025

Direct on-site activations with multi-camera coverage and live social updates; develop repurposing workflows to extend assets into teasers, reels, and stories; produced 300+ hours of original branded content across YouTube, Facebook, and TV; led cross-functional crews of up to 70 on 23+ productions; translated briefs into 25+ visual concepts, costumes, and sets; collaborated with Netflix and WWE talent to tailor visual identities for global audiences.

Advertising & Marketing Director at Infiniti Car Dealership

January 1, 2019 - October 8, 2025

Develop monthly advertising strategies and plan community-driven events to build brand loyalty and dealership visibility; manage a $30K monthly marketing budget; execute paid media across digital and traditional channels to boost sales and service revenue.

Restaurant Manager at Rinehart's Oyster Bar

December 31, 2022 - October 8, 2025

Managed restaurant operations, created staff schedules, handled inventory, trained new hires, and supported bar service for a busy family-owned establishment.