Janan Sindhu

Available to hire

Janan Sindhu is a filmmaker and producer, and the founder of Metaphor, a creative production company delivering high-end films, documentaries, and commercial content across fashion, advertising, and branded storytelling.

About

Janan Sindhu is a filmmaker and producer, and the founder of Metaphor, a creative production company delivering high-end films, documentaries, and commercial content across fashion, advertising, and branded storytelling.

A graduate of the National College of Arts (Lahore), he has been active in the industry since 2018, working across both independent cinema and large-scale commercial productions.

His work focuses on ecology, environmental systems, and their intersection with human narratives, explored through a range of documentary and socially driven projects, including Bulhan: The Blind Dolphin, Saahil ki Kahaniyaan, and Invisible Avalanche | K2 Expedition.

He has also contributed to multiple environmental and social initiatives, collaborating with organizations such as WWF-Pakistan, Greenpeace, Bulhan Bachao, and other national and international platforms.

Alongside his long-form and documentary practice, he directs and produces commercial work for multiple national and international brands, building visual systems that balance cinematic quality with performance-driven outcomes.

He is currently focused on developing scalable production frameworks through Metaphor, while advancing generative and AI-led visual workflows under Metaphor Gen.

  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Government
  • Manufacturing
  • Media & Entertainment
  • Non-Profit Organization
  • Financial Services
  • Education
  • Real Estate & Construction
  • Travel & Hospitality

More experts in Lahore, Pakistan

Projects · 5

PakWheels Campaign, Q High Street, Advertisement| Metaphor

Q High Street — Commercial (04/10) Continuing our campaign series for Q High Street. This film captures a light, relatable moment around car culture, where care and attention turn into pride. Built around a simple interaction, the narrative leads into the idea of showing up prepared for what’s ahead. Set within the context of a PakWheels showcase at Q High Street, the execution keeps the storytelling natural, minimal, and grounded. More from the series coming soon. Client: Qlinks Property Management ( Pvt ) Ltd. Campaign: PakWheels.com | Q High Street Production Company: Metaphor Producer: Janan Sindhu Director: Hamza Baande Assistant Director: Omar Rehman Director of Photography: Abubakr Siddique Art Direction: Gulbeen Gulraiz Assistant Art Direction: Hassnain Hashmi Styling: Gulshan Majeed Makeup: Ahsan Line Production: A2Z Production Production Manager: Arsalan Rana Camera, Lights & Grips: Popa Lights Focus Puller: Saeed Choudhry Sound: Muhammad Ali Post & Edit: Mudassir Hussain Post House: Metaphor Music: FNM Studio Talent Agency: Haute Talent Agency Talent Coordination: Ahmed Agency: Entourage Media advertisment productioncompany producer postproduction

  • Documentary Filmmaker
  • Film Director
  • Film Producer
Mashion Bazaar Campaign, Q High Street, Advertisement| Metaphor

Q High Street — Commercial (05/10) Continuing our campaign series for Q High Street. Set around a Mashion showcase, the execution remains minimal, refined, and consistent with the campaign’s visual language. More from the series coming soon. Client: Qlinks Property Management ( Pvt ) Ltd. Campaign: Mashion | Q High Street Production Company: Metaphor Producer: Janan Sindhu Director: Hamza Khan Baande Assistant Director: Omar Rehman Director of Photography: Abubakr Siddique Art Direction: Gulbeen Gulraiz Assistant Art Direction: Hassnain Hashmi Styling: Gulshan Majeed Makeup: Ahsan Line Production: A2Z Production Production Manager: Arsalan Rana Camera, Lights & Grips: Popa Lights Focus Puller: Saeed Choudhry Sound: Muhammad Ali Post & Edit: Mudassir Hussain Post House: Metaphor Music: FNM Studio Talent Agency: Haute Talent Agency Talent Coordination: Ahmed Agency: Entourage Media advertisement productioncompany producer postproduction

  • Film Producer
  • Post Production Supervisor
Rafipeer Carnival, Q High Street, Advertisement | Metaphor

Q High Street — Commercial Film (03/10) We recently collaborated on a campaign for Q High Street, focused on capturing a relatable, everyday consumer insight — the intent to shop, often interrupted by distractions. The film was developed to reflect a light, narrative-driven approach while maintaining a clean commercial aesthetic aligned with the brand’s positioning. This project brought together a strong team across direction, production, and post, ensuring a seamless execution from concept to final delivery. Client: Qlinks Property Management ( Pvt ) Ltd. Campaign: Q High Street Production Company: Metaphor Producer: Janan Sindhu Director: Hamza Baande Assistant Director: Omar Rehman Director of Photography: Abubakr Siddique Art Direction: Gulbeen Gulraiz Assistant Art Director: Hassnain Hashmi Sound: Muhammad Ali Styling: Gulshan Majeed Makeup: Ahsan Line Production: A2Z Production Production Manager: Arsalan Rana Camera, Lights & Grips: Popa Lights Focus Puller: Saeed Choudhry Post & Edit: Mudassir Hussain Post House: Metaphor Music: FNM Studio Talent Agency: Haute Talent Agency Talent Coordination: Ahmed Agency: Entourage Media advert producer videoeditor productioncompany

  • Film Producer
  • Post Production Supervisor
Q High Street Advertisement | Metaphor

Q High Street — Commercial 02/10 Continuing from our latest campaign for Q High Street. This film focuses on keeping the narrative simple and direct, allowing the message to come through clearly while maintaining a consistent visual language across the campaign. “Aap ka vision hai, Sir” reflects a performance-driven approach where storytelling stays natural and relatable, without overcomplicating the frame. Featuring: Mian Saad More from the series dropping soon. Client: Qlinks Property Management ( Pvt ) Ltd. Campaign: Q High Street Production Company: Metaphor Producer: Janan Sindhu Director: Hamza Khan Baande Assistant Director: Omar Rehman Director of Photography: Abubakr Siddique Art Director: Gulbeen Gulraiz Assistant Art Director: Hasnain Hashmi Stylist: Gulshan Majeed Makeup Artist: Ahsan Line Production: A2Z Production Production Manager: Arsalan Rana Camera & Lights/Grip: Popa Lights Focus Puller: Saeed Choudhry Sound Recordist: Muhammad Ali Post & Edit: Mudassir Hussain Post House: Metaphor Music: FNM Studio Talent Agency: Haute Talent Agency Talent Coordinator: Ahmufit Starring: Mian Saad Agency: Entourage Media advert productioncompany producer postproduction

  • Film Producer
  • Post Production Supervisor
PG Bazaar Campaign, Q High Street, Advertisement| Metaphor

Q High Street — Commercial 01/10 We’re excited to share the first film from our latest campaign for Q High Street, developed as part of the PG Bazaar series. This project focuses on clean commercial storytelling, strong visual direction, and performance-driven execution — built to deliver both brand value and audience engagement. Featuring: Gulshan Majeed More films from the series dropping soon. Credits Client: Qlinks Property Management ( Pvt ) Ltd. Campaign: PG Bazaar Production Company: Metaphor Producer: Janan Sindhu Director: Hamza Khan Baande Assistant Director: Omar Rehaman Director of Photography: Abubakr Siddique Art Director: Gulbeen Gulraiz Assistant Art Director: Hasnain Hashmi Stylist: Gulshan Majeed Makeup Artist: Ahsan Line Production: A2Z Production Production Manager: Arsalan Rana Camera & Lights/Grip: A2Z Production Location: https://www.twine.net/signin Sound Recordist: Muhammad Ali Post & Edit: Mudassir Hussain Post House: Metaphor Music: FNM Studio Agency: Entourage Media advertisement productioncompany producer postproduction

  • Film Producer
  • Post Production Supervisor

Work experience

Film Director | Producer · MetaphorOct 2022 – Present · 4 yrs 2 mos
Assistant Director | Producer · FreelanceFeb 2018 – Mar 2021 · 3 yrs 2 mos

Education

Bachelor in Film and TV · National College of Arts, Lahore2018 – 2022

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