Rafipeer Carnival, Q High Street, Advertisement | Metaphor

Q High Street — Commercial Film (03/10)
We recently collaborated on a campaign for Q High Street, focused on capturing a relatable, everyday consumer insight — the intent to shop, often interrupted by distractions.
The film was developed to reflect a light, narrative-driven approach while maintaining a clean commercial aesthetic aligned with the brand’s positioning.
This project brought together a strong team across direction, production, and post, ensuring a seamless execution from concept to final delivery.

Client: Qlinks Property Management ( Pvt ) Ltd.
Campaign: Q High Street
Production Company: Metaphor
Producer: Janan Sindhu
Director: Hamza Baande
Assistant Director: Omar Rehman
Director of Photography: Abubakr Siddique
Art Direction: Gulbeen Gulraiz
Assistant Art Director: Hassnain Hashmi
Sound: Muhammad Ali
Styling: Gulshan Majeed
Makeup: Ahsan
Line Production: A2Z Production
Production Manager: Arsalan Rana
Camera, Lights & Grips: Popa Lights
Focus Puller: Saeed Choudhry
Post & Edit: Mudassir Hussain
Post House: Metaphor
Music: FNM Studio
Talent Agency: Haute Talent Agency
Talent Coordination: Ahmed
Agency: Entourage Media
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