Available to hire
Hi, I’m Jane Kimaru, a creative and results-driven Virtual Assistant and Digital Marketing Specialist passionate about turning ideas into visually compelling content. I have over a year of experience in visual content creation, social media management, and remote administrative support, and I’m proficient with tools like Adobe Photoshop, Canva Pro, Adobe Premiere Pro, Google Workspace, Google Ads, and Google Analytics.
I’m certified in Full Digital Marketing and Computer Studies, with strong writing skills and meticulous attention to detail. I excel at working independently across diverse digital platforms, delivering on-brand visuals, data-driven campaigns, and engaging content that drives growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Swahili
Fluent
Spanish; Castilian
Beginner
Work Experience
Graphic Designer / Social Media Manager at Mulla Pride Limited
May 31, 2025 - August 21, 2025Designed various marketing collateral including graphics, illustrations, logos, banners, and posters using Adobe Photoshop and Canva. Edited and enhanced videos using Adobe Premiere Pro. Ensured consistent branding across materials and social media platforms and adapted to design trends. Managed social media scheduling, analytics, paid advertising campaigns on Facebook, Instagram, and LinkedIn, follower growth, SEO optimization, email marketing campaigns, Google Ads, and integrated analytics tools to monitor campaign performance. Coordinated branding and messaging across multiple channels.
Virtual Assistant (Remote) at Busy Bee Liquor Store
May 31, 2023 - August 21, 2025Provided full-time virtual support to the manager of a high-traffic liquor shop in Kilimani, Nairobi. Handled administrative and customer-facing tasks including managing customer inquiries through WhatsApp, Instagram, and phone, managing official email and WhatsApp business lines, processing daily orders, coordinating deliveries, and creating promotional designs using Canva Pro. Scheduled and posted content on social media using Meta Business Suite. Maintained organized digital inventory and a repeat-customer database to enable personalized offers and follow-ups.
Digital Marketing Manager at Kigachu Limited
January 31, 2023 - August 21, 2025Developed and executed digital marketing strategies to increase brand awareness and generate leads. Conducted SEO analysis and optimizations to improve website traffic and search rankings. Managed social media accounts with organic and paid campaigns to increase engagement and conversions. Utilized Google Analytics for performance tracking and created content for blogs, email marketing, and social media using Canva. Monitored and reported on digital marketing metrics to stakeholders, achieving increases in traffic, leads, social media engagement, and reducing cost-per-click for campaigns.
Graphic Designer/ Social media manager at Mulla Pride Limited
May 31, 2025 - August 21, 2025Designed visual content including graphics, logos, banners, posters and marketing collateral using Adobe Photoshop, Canva, and other tools. Edited and enhanced videos for social media using Adobe Premiere Pro. Maintained branding consistency across all design materials and social media platforms. Edited and retouched images to enhance visual appeal. Incorporated current design trends to create modern visuals. Managed social media scheduling and posting, monitored and analyzed metrics to improve campaign performance, and managed paid advertising campaigns on Facebook, Instagram, and LinkedIn. Implemented SEO strategies and managed email marketing campaigns. Created and optimized Google Ads campaigns and integrated analytics tools like Google Analytics to track performance. Ensured consistent messaging across all channels.
Virtual Assistant (Remote) at Busy Bee Liquor Store, Kilimani
May 31, 2023 - August 21, 2025Provided full-time virtual support to the store manager handling administrative and customer-facing tasks. Acted as main contact for online inquiries via WhatsApp, Instagram, and phone, managing product availability, pricing, delivery options, and order placement. Managed official email and business WhatsApp accounts, liaised with vendors and handled stock inquiries and customer complaints. Oversaw daily order processing and coordinated deliveries via Bodaboda couriers providing real-time updates. Created promotional designs and drink menus using Canva Pro for WhatsApp, Instagram, and printed flyers. Scheduled and posted content on social media to boost engagement. Maintained a digital inventory system and designed a repeat-customer database for personalized offers.
Digital Marketing Manager at Kigachu Limited
January 31, 2023 - August 21, 2025Developed and executed digital marketing strategies to increase brand awareness and generate leads. Conducted SEO analysis and implemented optimizations to improve website traffic and search rankings. Managed social media accounts and created organic and paid campaigns to drive engagement and conversions. Utilized Google Analytics to measure and analyze website and campaign performance. Created content for blogs, email marketing, and social media platforms using tools such as Canva. Monitored and reported on digital marketing metrics to stakeholders. Achievements include increased website traffic, lead generation through targeted Facebook and Instagram ads, a 20% increase in social media engagement, and a 25% reduction in cost-per-click for Google Ads campaigns.
Graphic Designer/ Social Media Manager at Mulla Pride Limited
May 31, 2025 - August 21, 2025Responsible for designing a wide range of visual content including graphics, illustrations, logos, banners, posters, and marketing collateral using Adobe Photoshop and Canva. Edited videos using Adobe Premiere Pro to enhance social media and marketing campaigns. Maintained branding consistency across all platforms and manipulated images to align with design goals. Incorporated current design trends to create modern visuals. Developed and managed paid social media campaigns on Facebook, Instagram, and LinkedIn. Scheduled posts, analyzed social media metrics to optimize campaigns, implemented SEO strategies to improve online visibility, designed email marketing templates, managed Google Ads campaigns, and ensured consistent messaging across channels.
Virtual Assistant (Remote) at Busy Bee Liquor Store, Kilimani (Kenya)
May 31, 2023 - August 21, 2025Provided full-time virtual support to the store manager handling administrative and customer-facing tasks. Served as main contact for online customer inquiries via WhatsApp, Instagram, and phone, managing queries about product availability, pricing, delivery, and orders. Managed official email and business WhatsApp, responded to vendors and customers, handled complaints swiftly. Oversaw order processing and coordinated deliveries with couriers. Created promotional designs and drink menus for social media and printed flyers using Canva Pro. Scheduled and posted engaging content on Instagram and Facebook to boost engagement. Maintained digital inventory system and customer database for personalized marketing.
Digital Marketing Manager at Kigachu Limited, Kiambu Road Ridgeways, Kenya
January 31, 2023 - August 21, 2025Developed and executed digital marketing strategies to increase brand awareness and generate leads. Conducted SEO analysis to improve website traffic and rankings. Managed social media accounts with organic and paid campaigns to drive engagement and conversions. Utilized Google Analytics to measure campaign performance. Created content for blogs, email marketing, and social media using design tools like Canva. Monitored and reported digital marketing metrics to stakeholders. Achievements include increasing website traffic, generating leads via targeted advertising, raising social media engagement by 20%, and reducing cost-per-click by 25% through Google Adwords optimization.
Graphic Designer / Social Media Manager at Mulla Pride Limited
May 1, 2025 - October 3, 2025Led visual content creation for marketing collateral (graphics, logos, banners, posters) using Adobe Photoshop and Canva; produced and edited promotional videos with Adobe Premiere Pro; ensured branding consistency across all materials and platforms; performed image retouching and style adaptation to current trends; planned and scheduled posts across social media; analyzed metrics in Google Analytics and produced reports to refine strategies; managed paid campaigns on Facebook, Instagram, and LinkedIn; drove follower growth and improved online visibility through SEO strategies; designed email templates and supported email marketing campaigns; integrated Google Ads campaigns and tracked performance; coordinated cross-platform branding.
Virtual Assistant at Busy Bee Liquor Store
May 1, 2023 - October 3, 2025Provided full-time virtual support to the store manager, handling administrative and customer-facing tasks. Served as the main contact for online inquiries via WhatsApp, Instagram, and phone; managed the official email and business WhatsApp line; processed stock inquiries, orders, and coordinated deliveries with couriers; created promotional designs and drink menus using Canva Pro; scheduled and posted content on Instagram and Facebook using Meta Business Suite; maintained an organized digital inventory in Google Sheets; designed a repeat-customer database for targeted follow-ups.
Digital Marketing Manager at Kigachu Limited
January 1, 2023 - October 3, 2025Developed and executed digital marketing strategies to increase brand awareness and generate leads; conducted SEO analysis and implemented optimizations to improve website traffic and rankings; managed social media accounts and both organic and paid campaigns; utilized Google Analytics to measure performance; created content for blog, email marketing, and social media using Canva; monitored and reported key marketing metrics to stakeholders.
Graphic Designer / Social Media Manager at Mulla Pride Limited
May 1, 2025 - October 3, 2025Led visual content creation (graphics, logos, banners, posters) using Adobe Photoshop and Canva; edited videos with Adobe Premiere Pro; ensured branding consistency across materials; performed image retouching; incorporated design trends; planned and scheduled posts; analyzed metrics to optimize campaigns; managed paid campaigns (Facebook/Instagram/LinkedIn); drove follower growth; implemented SEO basics; designed email templates and integrated Google Analytics; coordinated cross-platform messaging.
Virtual Assistant (Remote) at Busy Bee Liquor Store, Kilimani (Kenya)
May 1, 2023 - October 3, 2025Provided full-time virtual support to the store manager; handled customer inquiries via WhatsApp, Instagram, and phone; managed official email and business WhatsApp line; processed orders and coordinated deliveries; created promotional designs and drink menus using Canva Pro; scheduled and posted content on social platforms; maintained a digital inventory in Google Sheets; built a repeat-customer database for personalized offers.
Digital Marketing Manager at Kigachu Limited, Kiambu Road Ridgeways, Kenya
January 1, 2023 - October 3, 2025Developed and executed digital marketing strategies to increase brand awareness and generate leads; conducted SEO analyses and optimizations; managed social media accounts with organic and paid campaigns; measured performance with Google Analytics; created content for blogs, emails, and social media using Canva; monitored metrics and reported to stakeholders; contributed to cross-channel branding.
Graphic Designer / Social Media Manager at Mulla Pride Limited
May 1, 2025 - May 1, 2025Graphic design and digital marketing duties including visual content creation (graphics, logos, banners, posters), video editing with Adobe Premiere Pro, branding consistency, image retouching, and trend-driven visuals. Managed scheduling and posting across social platforms, analyzed analytics, and refined campaigns. Led paid campaigns on Google Ads and social platforms, worked on SEO optimization, email marketing templates, and analytics integration. Coordinated cross-platform branding and content strategy to drive engagement and conversions.
Virtual Assistant at Busy Bee Liquor Store
May 1, 2023 - May 1, 2023Provided full-time virtual support to the store manager, handling administrative and customer-facing tasks. Served as main contact for online inquiries via WhatsApp, Instagram, and phone; managed official email and business WhatsApp line; processed orders and coordinated deliveries with couriers; designed promotional materials with Canva; scheduled and posted content on Instagram and Facebook; maintained a digital inventory in Google Sheets and built a repeat-customer database for targeted offers.
Digital Marketing Manager at Kigachu Limited, Kiambu Road Ridgeways, Kenya
January 1, 2023 - January 1, 2023Developed and executed digital marketing strategies to increase brand awareness and generate leads. Conducted SEO analysis and implemented optimizations; managed social media accounts with organic and paid campaigns; utilized Google Analytics to measure performance; created content for blog, email, and social platforms using Canva; monitored metrics and reported results to stakeholders.
Education
Bachelor’s in Education (Arts) (English and literature) at University of Nairobi
January 11, 2030 - August 21, 2025Certificate in Computer Studies at Pettans Institute of Business Studies
January 11, 2030 - August 21, 2025Full Digital Marketing Course at Udemy
January 11, 2030 - August 21, 2025Full Digital Marketing Course at UDEMY
January 11, 2030 - August 21, 2025Certificate in Computer Studies at PETTANS INSTITUTE OF BUSINESS STUDIES
January 11, 2030 - August 21, 2025Bachelor’s in Education (Arts) (English and Literature) at UNIVERSITY OF NAIROBI
January 11, 2030 - August 21, 2025Certificate in Secondary Education (B Plain) at KAHUHIA GIRLS’ HIGH SCHOOL
January 11, 2030 - August 21, 2025Full Digital Marketing Course at UDEMY
January 11, 2030 - August 21, 2025Certificate in Computer Studies at PETTANS INSTITUTE OF BUSINESS STUDIES
January 11, 2030 - August 21, 2025Bachelor’s in Education (Arts) (English and Literature) at UNIVERSITY OF NAIROBI
January 11, 2030 - August 21, 2025Certificate in Secondary Education (B PLAIN) at KAHUHIA GIRLS’ HIGH SCHOOL
January 11, 2030 - August 21, 2025Bachelor’s in Education (Arts) (English and literature) at University of Nairobi
January 11, 2030 - October 3, 2025Certificate in Computer Studies at Pettans Institute of Business Studies
January 11, 2030 - October 3, 2025Full Digital Marketing Course at Udemy
January 11, 2030 - October 3, 2025Bachelor’s in Education (Arts) (English and literature) at University of Nairobi
January 11, 2030 - October 3, 2025Certificate in Computer Studies at PETTANS INSTITUTE OF BUSINESS STUDIES
January 11, 2030 - October 3, 2025Certificate in Secondary Education (B Plain) at Kahuhia Girls' High School
January 11, 2030 - October 3, 2025Full Digital Marketing Course at Udemy
January 11, 2030 - October 3, 2025Full Digital Marketing Course at UDEMY
January 11, 2030 - November 19, 2025Certificate in Computer Studies at PETTANS INSTITUTE OF BUSINESS STUDIES
January 11, 2030 - November 19, 2025Bachelor’s in Education (Arts) – English and Literature at University of Nairobi
January 11, 2030 - November 19, 2025Certificate in Secondary Education (B Plain) at KAHUHIA GIRLS HIGH SCHOOL
January 11, 2030 - November 19, 2025Qualifications
Email Marketing
January 11, 2030 - August 21, 2025Copywriting
January 11, 2030 - August 21, 2025Search Engine Optimization (SEO)
January 11, 2030 - August 21, 2025Facebook Marketing
January 11, 2030 - August 21, 2025Google Ads
January 11, 2030 - August 21, 2025Google Analytics
January 11, 2030 - August 21, 2025Instagram Marketing
January 11, 2030 - August 21, 2025Facebook Ads
January 11, 2030 - August 21, 2025Making A Website Using Wordpress.org
January 11, 2030 - August 21, 2025Certificate in Computer Studies
January 11, 2030 - August 21, 2025Email Marketing
January 11, 2030 - August 21, 2025Copywriting
January 11, 2030 - August 21, 2025Search Engine Optimization (SEO)
January 11, 2030 - August 21, 2025Facebook Marketing
January 11, 2030 - August 21, 2025Google Ads
January 11, 2030 - August 21, 2025Google Analytics
January 11, 2030 - August 21, 2025Instagram Marketing
January 11, 2030 - August 21, 2025Facebook Ads
January 11, 2030 - August 21, 2025Making A website using wordpress.org
January 11, 2030 - August 21, 2025Microsoft Windows
January 11, 2030 - August 21, 2025Word processing Using Ms Word
January 11, 2030 - August 21, 2025Spreadsheet using Ms Excel
January 11, 2030 - August 21, 2025Database Management Using Ms Access
January 11, 2030 - August 21, 2025Internet communication/browsing
January 11, 2030 - August 21, 2025Desktop Publishing using Ms Publisher
January 11, 2030 - August 21, 2025Email Marketing
January 11, 2030 - August 21, 2025Copywriting
January 11, 2030 - August 21, 2025Search Engine Optimization (SEO)
January 11, 2030 - August 21, 2025Facebook Marketing
January 11, 2030 - August 21, 2025Google Ads
January 11, 2030 - August 21, 2025Google Analytics
January 11, 2030 - August 21, 2025Instagram Marketing
January 11, 2030 - August 21, 2025Facebook Ads
January 11, 2030 - August 21, 2025Making A website using wordpress.org
January 11, 2030 - August 21, 2025Microsoft Windows
January 11, 2030 - August 21, 2025Word Processing Using Ms Word
January 11, 2030 - August 21, 2025Spreadsheet Using Ms Excel
January 11, 2030 - August 21, 2025Database Management Using Ms Access
January 11, 2030 - August 21, 2025Internet Communication/Browsing
January 11, 2030 - August 21, 2025Desktop Publishing Using Ms Publisher
January 11, 2030 - August 21, 2025Email Marketing
January 11, 2030 - October 3, 2025Copywriting
January 11, 2030 - October 3, 2025Search Engine Optimization (SEO)
January 11, 2030 - October 3, 2025Facebook Marketing
January 11, 2030 - October 3, 2025Google Ads
January 11, 2030 - October 3, 2025Google Analytics
January 11, 2030 - October 3, 2025Instagram Marketing
January 11, 2030 - October 3, 2025Facebook Ads
January 11, 2030 - October 3, 2025WordPress Website
January 11, 2030 - October 3, 2025Microsoft Windows
January 11, 2030 - October 3, 2025Word Processing (MS Word)
January 11, 2030 - October 3, 2025Spreadsheet (MS Excel)
January 11, 2030 - October 3, 2025Database Management (MS Access)
January 11, 2030 - October 3, 2025Internet Communication/Browsing
January 11, 2030 - October 3, 2025Desktop Publishing (MS Publisher)
January 11, 2030 - October 3, 2025Email Marketing
January 11, 2030 - October 3, 2025Copywriting
January 11, 2030 - October 3, 2025Search Engine Optimization (SEO)
January 11, 2030 - October 3, 2025Facebook Marketing
January 11, 2030 - October 3, 2025Google Ads
January 11, 2030 - October 3, 2025Google Analytics
January 11, 2030 - October 3, 2025Instagram Marketing
January 11, 2030 - October 3, 2025Facebook Ads
January 11, 2030 - October 3, 2025WordPress Website Development
January 11, 2030 - October 3, 2025Email Marketing
January 11, 2030 - November 19, 2025Copywriting
January 11, 2030 - November 19, 2025Search Engine Optimization (SEO)
January 11, 2030 - November 19, 2025Facebook Marketing
January 11, 2030 - November 19, 2025Google Ads
January 11, 2030 - November 19, 2025Google Analytics
January 11, 2030 - November 19, 2025Instagram Marketing
January 11, 2030 - November 19, 2025Facebook Ads
January 11, 2030 - November 19, 2025WordPress Website Creation
January 11, 2030 - November 19, 2025Microsoft Windows
January 11, 2030 - November 19, 2025Word processing using MS Word
January 11, 2030 - November 19, 2025Spreadsheet using MS Excel
January 11, 2030 - November 19, 2025Database Management Using MS Access
January 11, 2030 - November 19, 2025Internet communication/browsing
January 11, 2030 - November 19, 2025Desktop Publishing using MS Publisher
January 11, 2030 - November 19, 2025Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Transportation & Logistics, Consumer Goods, Education
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