The Outback Mind Foundation - Branding + Squarespace Website
Janelle Strickland
Published
The Outback Mind Foundation is a grassroots mental health charity focused on empowering regional men to take a proactive approach to their wellbeing.
When Aaron came to me for help, he had a powerful mission in mind - to support men’s mental health in regional and remote Australia. What he didn’t have was a cohesive digital presence to match. So, this project began at the beginning - brand foundations first, then a strategic Squarespace website, following by ongoing support to ensure the website evolves alongside their work.
I developed:
- A refined brand direction
- Visual guidelines for consistent application
- Clear messaing pillars
-A strategic roadmap to support their programs, events, and fundraising initiatives
This stage ensured the website wouldn’t just look good - it would feel aligned, grounded, and purposeful. I then moved on to design a website that feels calm, trustworthy, and purposeful. It focuses on public education; builds credibility; encourages donations; supports program visibility; and is easy for the client to manage internally.