I’m Janelle - a Squarespace website designer and strategist helping service-based businesses turn their websites into real business assets, not just online brochures. With a background in marketing and customer experience, I combine strategy, copy, and design to create websites that guide users, build trust, and convert. My work is grounded in clarity - every page, message, and interaction has a purpose. I work with businesses who’ve outgrown DIY and need a website that reflects their expertise and supports their next stage of growth. The result is a digital presence that feels aligned, performs strategically, and works quietly in the background of their business.…

Janelle Strickland

I’m Janelle - a Squarespace website designer and strategist helping service-based businesses turn their websites into real business assets, not just online brochures. With a background in marketing and customer experience, I combine strategy, copy, and design to create websites that guide users, build trust, and convert. My work is grounded in clarity - every page, message, and interaction has a purpose. I work with businesses who’ve outgrown DIY and need a website that reflects their expertise and supports their next stage of growth. The result is a digital presence that feels aligned, performs strategically, and works quietly in the background of their business.…

Available to hire

I’m Janelle - a Squarespace website designer and strategist helping service-based businesses turn their websites into real business assets, not just online brochures.

With a background in marketing and customer experience, I combine strategy, copy, and design to create websites that guide users, build trust, and convert. My work is grounded in clarity - every page, message, and interaction has a purpose.

I work with businesses who’ve outgrown DIY and need a website that reflects their expertise and supports their next stage of growth. The result is a digital presence that feels aligned, performs strategically, and works quietly in the background of their business.

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Language

English
Fluent

Work Experience

Squarespace Web Designer & Strategist at Kyah Digital
November 1, 2021 - Present
I specialise in strategy-led Squarespace websites built for established service businesses ready to move beyond DIY. From custom builds to targeted refinements, every site is designed with structure, buyer psychology, and conversion in mind - so your website becomes a 24/7 business asset, not just a digital brochure.
Digital Marketing Consultant, Co-Director at Digital Disco
March 17, 2026 - Present
Digital Account Manager at Flight Centre Travel Group
July 3, 2017 - February 23, 2018
Digital Account Manager for Cruiseabout Australia, Travel Associates Australia and the Flight Centre Foundation, supporting the execution of the brands' digital marketing strategy, with the aim of delivering an enhanced customer experience across all digital channels.
Customer Experience Manager at Travel Money Group
March 2, 2015 - June 30, 2017
Travel Money Group is wholly owned by Flight Centre Travel Group Ltd, and is the foreign exchange branch of the business, with brands in Australia (Travel Money Oz) and New Zealand (Travel Money NZ). As the Customer Experience Manager, I work across the brands in both countries, developing and implementing high quality, acquisition-driven, customer-centric digital marketing strategies for each market. I worked to match the customer’s digital exposure to the brands to their experience instore, and in doing so drive instore and online sales through digital channels and activities.
Digital Marketing Executive at Cruiseabout Australia
July 4, 2011 - February 27, 2015
Cruiseabout is Australia’s largest cruise retail agency and is owned wholly by Flight Centre Travel Group Ltd. They have over 70 stores across Australia, as well as stores in New Zealand and South Africa. As the Digital Marketing Executive I was responsible for developing and implementing the digital marketing strategy (for the Australia brand), together with the Marketing Manager, across all digital channels to drive enquiries to consultants in stores, as well as online cruise sales.

Education

Bachelor of Journalism at Rhodes University
February 3, 2003 - November 30, 2006
Majoring in Broadcast Journalism and English to attain a Bachelor of Journalism degree.

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Financial Services, Healthcare, Non-Profit Organization, Professional Services, Software & Internet, Travel & Hospitality, Other
    uniE621 Mind Seeds Hypnotherapy - Branding & One-Page Squarespace Website
    Lyn came to me at the very beginning of her business journey. She was launching Mind Seeds Hypnotherapy — a new practice grounded in care, personal transformation, and emotional safety. What she needed wasn’t just a logo or a website. She needed a foundation. From brand identity to booking system, this project was about building a calm, professional digital presence that felt trustworthy from day one. Before I touched the website, I clarified the visual direction. Through the Mini Brand Kit, I developed: A custom logo suite (primary and alternate variations) A refined colour palette aligned with emotional safety and clarity Web-friendly typography for consistency across digital platforms A curated selection of stock imagery to support tone and storytelling A custom favicon for polish and credibility I then built a strategic one-page Squarespace website designed to: Clearly explain what Rapid Transformational Therapy is (and what it isn’t) Build trust quickly Share Lyn’s story and credentials Guide visitors toward booking a discovery call Instead of launching with a “temporary” DIY setup, Lyn stepped into business with infrastructure that supports her credibility from day one. logo branding webdesigner designer…
    uniE621 ABCO Chem-Dry - Branding & Custom Squarespace Website
    ABCO Chem-Dry Gold Coast operates under a well-known national franchise. That meant branding already existed - a logo, corporate guidelines, product imagery. But what they didn’t have was a cohesive, modern digital presence tailored to their local audience. The new franchise owners wanted their website to feel modern, approachable, clean, and relevant to the Gold Coast market. So, the challenge to me wasn’t to reinvent the brand. It was to elevate it - without breaking franchise alignment. Using the existing Chem-Dry logo as the anchor, I built out: A refined website colour palette aligned with the brand Web-friendly typography for consistency and readability A curated selection of updated stock imagery Visual guidelines to modernise the overall feel The result was a brand presence that felt fresh - without stepping outside franchise boundaries. For the website, we worked within the content and structural guidelines provided by the franchise. The layout was redesigned to feel clean and intuitive - moving away from dated, text-heavy structures toward clearer sectioning, stronger hierarchy, and improved mobile usability. branding webdesigner designer…
    uniE621 Digivate Health - Branding & Squarespace Website
    Digivate Health is a specialist health advisory working with medical and healthcare organisations across Australia. Kyah Digital was engaged to establish clear brand foundations and design a professional Squarespace website to support the business launch - translating a high-level vision into a cohesive, confident digital presence. The brief was clear - they needed a brand and website that felt credible, calm, and accessible - while still reflecting innovation within a complex healthcare landscape. And while the direction was clear in theory, the challenge was bringing together disparate ideas into a unified brand system that could scale across a website and future marketing touchpoints. Before any pixels were placed, began by developing strong brand foundations to guide the website (and future marketing collateral). This included: Brand logo development A considered colour palette and typography system Graphic and icon direction An imagery moodboard to set the visual tone With the brand direction established, I designed and built a semi-custom five-page Squarespace website — ensuring the visual identity carried through every page. The site was supported by: Search-optimised website copy Mobile-responsive design Domain connection and technical setup Email and social media integrations Every element was designed to feel cohesive, intentional, and launch-ready. logo branding webdesigner designer…
    uniE621 Confident Hair - Squarespace Website Migration
    Confident Hair is a home-based salon, servicing clients from Brisbane, Logan, and the Gold Coast with a conveniently based hair salon in Underwood, Logan. When Tina, the owner of Confident Hair, came to me for help, she felt that her website no longer reflected her salon - or the business it had grown into. The original website was built on Wordpress, a platform that she wasn’t confident using. As a result, key details like pricing, opening hours, and imagery were often out of date. When Tina refreshed her salon look and feel, and switched to a new haircare range that provided more vibrant in-salon marketing materials, it was clear that Tina’s website needed more than small tweaks to bring it in line with her salon - it needed a proper reset. I migrated Tina’s old website from WordPress to Squarespace, giving each brand a design and copy refresh. I refreshed the brand colour palette, added new product images, and integrated Fresha for online bookings. I also ensured that the in-salon services and prices, opening hours and customer images were up to date. The end result? A website that feels fresh, fun, and aligned with the in-salon experience that Tina offers. A genuine glow-up, both technically and creatively, that has been able to be adapted to business changes over the years. webdesigner designer…
    uniE621 Golda Schultz - Branding & Squarespace Website
    Golda Schultz - internationally acclaimed soprano — came to me with a website that was functional, but flat. It didn’t reflect the scale, prestige, or emotional depth of her work. Her career had evolved. But her digital presence hadn’t caught up. This project required both brand refinement and a fully custom Squarespace website that matched her global reputation. Before rebuilding Golda’s website, I started by developing stronger visuals and brand foundations. I created the following for her: a refined wordmark logo a visual direction that balanged elegance with warmth a custom protea motif - a subtle but meaningful nod to her heritage clear brand guidelines to support consistency across digital and print mediums I then designed and built a custom Squarespace website that balanced artistry with clarity. Key features included: A structured performance archive Clear event listings for upcoming engagements Dedicated press and media sections High-impact imagery Mobile optimisation The design allows the work to take centre stage, because when the career is this strong, the website’s job is to frame it, not compete with it. logo branding webdesigner designer…
    uniE621 The Outback Mind Foundation - Branding + Squarespace Website
    The Outback Mind Foundation is a grassroots mental health charity focused on empowering regional men to take a proactive approach to their wellbeing. When Aaron came to me for help, he had a powerful mission in mind - to support men’s mental health in regional and remote Australia. What he didn’t have was a cohesive digital presence to match. So, this project began at the beginning - brand foundations first, then a strategic Squarespace website, following by ongoing support to ensure the website evolves alongside their work. I developed: A refined brand direction Visual guidelines for consistent application Clear messaing pillars -A strategic roadmap to support their programs, events, and fundraising initiatives This stage ensured the website wouldn’t just look good - it would feel aligned, grounded, and purposeful. I then moved on to design a website that feels calm, trustworthy, and purposeful. It focuses on public education; builds credibility; encourages donations; supports program visibility; and is easy for the client to manage internally. webdesigner branding designer…