ABCO Chem-Dry - Branding & Custom Squarespace Website
Janelle Strickland
Published
ABCO Chem-Dry Gold Coast operates under a well-known national franchise.
That meant branding already existed - a logo, corporate guidelines, product imagery. But what they didn’t have was a cohesive, modern digital presence tailored to their local audience. The new franchise owners wanted their website to feel modern, approachable, clean, and relevant to the Gold Coast market.
So, the challenge to me wasn’t to reinvent the brand. It was to elevate it - without breaking franchise alignment.
Using the existing Chem-Dry logo as the anchor, I built out:
- A refined website colour palette aligned with the brand
- Web-friendly typography for consistency and readability
- A curated selection of updated stock imagery
- Visual guidelines to modernise the overall feel
The result was a brand presence that felt fresh - without stepping outside franchise boundaries.
For the website, we worked within the content and structural guidelines provided by the franchise. The layout was redesigned to feel clean and intuitive - moving away from dated, text-heavy structures toward clearer sectioning, stronger hierarchy, and improved mobile usability.