Janelle Loh
With over five years of experience in leading FMCG companies, I specialize in brand strategy, integrated marketing, and regional product innovation across Southeast Asia.
About
With over five years of experience in leading FMCG companies, I specialize in brand strategy, integrated marketing, and regional product innovation across Southeast Asia. My work consistently drives market growth and strengthens brand equity through insight-driven strategies, creative execution, and seamless cross-functional collaboration. Fluent in English, Thai, and Mandarin Chinese, I bring a nuanced understanding of diverse markets—enabling culturally resonant campaigns and clear communication across borders. I’m passionate about keeping brands competitive in fast-moving markets and leading initiatives that deliver both innovation and relevance.
- 7 years' experience
- Joined July 2025
Languages
- EnglishFluent
- ThaiFluent
Industry experience
- Consumer Goods
- Retail
- Wholesale & Distribution
- Non-Profit Organization
- Professional Services
Work experience· 14 roles
Lead total SEA regional product innovation for Magnum Other Formats IC. Spearhead chocolates superiority project for cost savings and highest profitability with cocoa inflation.
Lead total SEA regional product innovation for Magnum Other Formats IC. Spearhead chocolates superiority project for cost savings and highest profitability with cocoa inflation.
Led strategic brand management for Mondelez’s Chocolate portfolio (Cadbury, Toblerone) and Philadelphia cheese in Thailand, delivering triple digit revenue growth and category-leading performance. Drove Mondelez chocolates to highest share from 2021 to 2024 with YOY CAGR growth of +40%. Led and launched successful new product innovations growing the chocolate portfolio and contributing to positive share gain and ambition to be top #5 brand by 2030. Ensured excellent campaign execution by collaborating with cross-functional teams. Directed creative and media agencies for effective media delivery and positive ROI. Spearheaded Cadbury SEA renovation project managing end-to-end process and delivering incremental net revenue of $8.6MM.
Education· 6
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