Available to hire
With over five years of experience in leading FMCG companies, I specialize in brand strategy, integrated marketing, and regional product innovation across Southeast Asia. My work consistently drives market growth and strengthens brand equity through insight-driven strategies, creative execution, and seamless cross-functional collaboration. Fluent in English, Thai, and Mandarin Chinese, I bring a nuanced understanding of diverse markets—enabling culturally resonant campaigns and clear communication across borders. I’m passionate about keeping brands competitive in fast-moving markets and leading initiatives that deliver both innovation and relevance.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Thai
Fluent
Work Experience
Senior Brand Manager, Magnum Ice Cream at Unilever Thailand
February 1, 2025 - PresentLead total SEA regional product innovation for Magnum Other Formats IC. Spearhead chocolates superiority project for cost savings and highest profitability with cocoa inflation.
Brand Manager, Chocolates at Mondelez
December 31, 2024 - July 23, 2025Led strategic brand management for Mondelez’s Chocolate portfolio (Cadbury, Toblerone) and Philadelphia cheese in Thailand, delivered triple digit revenue growth and growing ahead of category. Drove Mondelez chocolates to gain highest share through Y2021-2024, with YOY CAGR growth +40%. Led and launched successful new product innovations to grow chocolates portfolio in TH, contributing to positive share gain & ambition to be top #5 brand by 2030. Ensured excellent execution of total campaigns by collaborating with cross-functional teams (e.g., trade marketing, logistics, demand & supply planning, regulatory, finance). Directed creative and media agencies to ensure effective media deliveries and achieve positive ROI. Spearheaded Cadbury SEA renovation project from impact of cocoa inflation, managing the end-to-end process and delivering an incremental net revenue of $8.6MM.
Research Analyst at Guidepoint
December 31, 2020 - July 23, 2025Review and analyze client research requests and use a range of resources to identify the most relevant subject matter experts across geographies, industries, and topics for each consultation project. Screen experts for their suitability for specific client projects, recruit them as new Advisors to Guidepoint's expert network which translated to company's revenue. Operate with a teamwork mentality that leads to building and maintaining strong relationships with different global stakeholders.
Strategic Marketing Analyst at Euromonitor International
July 31, 2024 - July 23, 2025Analysing qualitative and quantitative data/information market research of Thai, Singapore and global markets for various FMCG project accounts. Conduct primary research and competitor analysis which includes direct and regular contact with key industry players to collate data and trends such as store observations, consumer intercept, trade interviews. Support project managers and consultants in the regional office for different projects to create high quality/client-ready research outcomes (presentations, written analysis, reports, databases, etc.).
Client Services, APAC (Intern) at WARC Singapore
September 30, 2019 - July 23, 2025Managed clients’ onboarding to WARC - including media agencies by effectively managing clients’ needs and preferences. Managed various APAC accounts by working on deck for bi-weekly content push through market research with WARC tool to assist in retaining clients and upsell opportunities. Sourced and identified leads of regional network agencies, brand owners’ and academic prospects to increase efficiency and generate leads for sales team.
Marketing Executive (Intern) at SEAC Thailand
July 31, 2019 - July 23, 2025Drove and spearhead campaigns on social media corporate platforms, that led to 20% growth in total social media engagement and increased revenue for organization by +5%. Conceptualize the strategic creation and execution of engaging internal communications campaigns- both Thai and English content for 150+ employee within organization. Translated and launched company's sub-product: "YourNextU" official advertisement and marcom materials.
Founder at Balloonelle
December 31, 2018 - July 23, 2025Founded balloon customization business by leveraging on design thinking framework, breakeven in a month. Built and implemented an integrated strategic marcom plan that resulted in increased sales of +30%. Led a team of 4 to delivery monthly business targets and strategize customer service support system.
Senior Brand Manager, Magnum Ice Cream at Unilever Thailand
February 1, 2025 - PresentLead total SEA regional product innovation for Magnum Other Formats IC. Spearhead chocolates superiority project for cost savings and highest profitability with cocoa inflation.
Brand Manager, Chocolates at Mondelez
December 31, 2024 - July 23, 2025Led strategic brand management for Mondelez’s Chocolate portfolio (Cadbury, Toblerone) and Philadelphia cheese in Thailand, delivering triple digit revenue growth and category-leading performance. Drove Mondelez chocolates to highest share from 2021 to 2024 with YOY CAGR growth of +40%. Led and launched successful new product innovations growing the chocolate portfolio and contributing to positive share gain and ambition to be top #5 brand by 2030. Ensured excellent campaign execution by collaborating with cross-functional teams. Directed creative and media agencies for effective media delivery and positive ROI. Spearheaded Cadbury SEA renovation project managing end-to-end process and delivering incremental net revenue of $8.6MM.
Research Analyst at Guidepoint
December 31, 2020 - July 23, 2025Reviewed and analyzed client research requests using a range of resources to identify subject matter experts across geographies and industries. Screened experts for suitability and recruited new advisors to Guidepoint's expert network, contributing to company revenue. Operated with teamwork mentality to build and maintain strong relationships with global stakeholders.
Strategic Marketing Analyst at Euromonitor International
July 31, 2024 - July 23, 2025Analyzed qualitative and quantitative data for market research in Thai, Singapore, and global markets for various FMCG projects. Conducted primary research and competitor analysis including store observations, consumer intercepts, and trade interviews. Supported project managers and consultants in regional office to create client-ready research outcomes such as presentations, written analysis, reports, and databases.
Client Services, APAC (Intern) at WARC Singapore
September 30, 2019 - July 23, 2025Managed clients’ onboarding including media agencies by effectively managing clients’ needs and preferences. Managed various APAC accounts by bi-weekly content push through market research with WARC tool to retain clients and create upsell opportunities. Sourced and identified leads of regional network agencies, brand owners, and academic prospects to increase efficiency and generate sales leads.
Marketing Executive (Intern) at SEAC Thailand
July 31, 2019 - July 23, 2025Drove and spearheaded social media corporate campaigns leading to 20% growth in total social media engagement and 5% revenue increase. Conceptualized and executed engaging internal communications campaigns in Thai and English for 150+ employees. Translated and launched company's sub-product "YourNextU" official advertisement and marcom materials.
Founder at Balloonelle
December 31, 2018 - July 23, 2025Founded balloon customization business leveraging design thinking framework, achieving breakeven in one month. Built and implemented integrated strategic marcom plan resulting in +30% sales growth. Led a team of 4 to deliver monthly business targets and strategize customer service support system.
Education
Bachelor’s Degree at Singapore Management University
August 1, 2016 - April 30, 2020Bachelor of Business Administration at Mahidol University International College
January 1, 2019 - April 30, 2019Diploma at Singapore Polytechnic
April 1, 2011 - April 30, 2014Bachelor's Degree at Singapore Management University
August 1, 2016 - April 30, 2020Bachelor of Business Administration at Mahidol University International College
January 1, 2019 - April 30, 2019Diploma at Singapore Polytechnic
April 1, 2011 - April 30, 2014Qualifications
Industry Experience
Consumer Goods, Retail, Wholesale & Distribution, Non-Profit Organization, Professional Services
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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